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Tuesday, March 24, 2026
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    The Business of March Madness
    Why Schools Can’t Post Their Highlight Footage NCAA Sues DraftKings Over ‘Madness’ Prediction Markets Leverage ‘Madness’ Mid-Majors Lobby for Bigger Games How Conferences Cash In

    Latest Stories

    Dec 16, 2023; Milwaukee, Wisconsin, USA; Detroit Pistons guard Cade Cunningham (2) is guarded by Milwaukee Bucks forward Giannis Antetokounmpo (34) in the first quarter at Fiserv Forum. Mandatory Credit: Benny Sieu-USA TODAY Sports
    by

    NBPA Rips Participation Policy, 65-Game Awards Rule
    The statements come amid widespread discussion regarding tanking in the NBA.
    by

    Yankees RSN Bucks Trend Amid Ongoing Industry Pullback
    Despite industry pressures, the regional sports network adds to its programming.
    [US, Mexico & Canada customers only] Feb 5, 2026; Riyadh, SAUDI ARABIA; Sergio Garcia in action during the second round of play at LIV Golf Riyadh at the Riyadh Golf Club.
    by

    PGA Tour, LIV Golf Showing No Signs of 2027 Truce
    LIV has already scheduled four events for next year.
    Tiger Woods of Jupiter Links GC watches his team against Boston Common Golf during TGL match at SoFi Center on March 17, 2026, in Palm Beach Gardens, Florida.
    by and

    ESPN Ramps Up Coverage For Tiger Woods TGL Return
    Tiger Woods won’t be hard to find on ESPN airwaves on Tuesday.
    by

    How March Madness Turns Into a Mid-Major Coaching Raid
    The carousel has already led more than half a dozen coaches to new homes.
    by

    Frank Thomas Hits White Sox, Nike, and Fanatics With NIL Lawsuit
    Thomas claims the companies have sold his jerseys without consent.
    by

    MLB Season Arrives With Some Momentum, but Labor Fights Loom
    The season begins with plenty of star power, but labor and media questions.
    exclusive
    by

    Star Marathoner Says Gel Company Dropped Her Over Pregnancy
    Emma Bates says UCan let her go after she announced her pregnancy.
    Mar 23, 2026; Storrs, CT, USA; UConn Huskies Forward Serah Williams (22) shoots a layup against Syracuse Orange Forward Aurora Almon (0) during the first half of the second round game of the women’s 2026 NCAA Tournament at Harry A. Gampel Pavilion.
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    4 Schools Cash In As Men’s and Women’s Teams Reach Sweet 16
    Duke, Connecticut, Michigan, and Texas are thriving in both tournaments.
    Feb 17, 2024; Houston, Texas, USA; Basketball analyst Bill Raftery before the game between the Houston Cougars and the Texas Longhorns at Fertitta Center. Mandatory Credit: Troy Taormina-USA TODAY Sports
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    ‘Onions!’ and All: Bill Raftery Still Steals March Madness
    The 82-year-old remains on top of his game.
    by

    Hornets Owner Rick Schnall Makes $15M Bet on Padel League
    The NBA team owner invests in the upstart racket sport.
    Sponsored

    Why Capital Is Flooding Into Women’s Soccer
    Assia Grazioli-Venier breaks down how she evaluates opportunities across the sports landscape.
    Beau Brune/LSU
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    College Athletic Departments Are Becoming Media Companies
    “There’s only so many tickets you can sell, but content is infinite.”
    Sponsored

    Inside the Sports Experience Economy: How On Location Is Shaping FIFA World Cup 2026™ Hospitality
    On Location is delivering premium, once-in-a-lifetime experiences at the 2026 FIFA World Cup™.

    Videos
    Sponsored
    Why Capital Is Flooding Into Women’s Soccer
    The NBA Tanking Crisis Is Getting Worse
    Knicks Championship Talk with John Starks
    Muggsy Bogues
    Muggsy Bogues on March Madness, NIL & ‘Space Jam’
    Dell Curry on Jersey Retirement, Steph, Seth and the Legacy of No. 30
    Annie Costabile Explains How WNBA Deal Came Together

    Business of College Athletics

     Together with:
    College sports is big business. Over the past five years, the industry has experienced some of the biggest changes in its history–from allowing players to profit off NIL and revenue-sharing to the unrestricted transfer portal and conference realignment. Plus, state and federal lawmakers have taken an interest in legislating the chaos. FOS is covering it all, from the court to the courthouse to the White House.
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    by

    How March Madness Turns Into a Mid-Major Coaching Raid
    The carousel has already led more than half a dozen coaches to new homes.
    Mar 23, 2026; Storrs, CT, USA; UConn Huskies Forward Serah Williams (22) shoots a layup against Syracuse Orange Forward Aurora Almon (0) during the first half of the second round game of the women’s 2026 NCAA Tournament at Harry A. Gampel Pavilion.
    by

    4 Schools Cash In As Men’s and Women’s Teams Reach Sweet 16
    Duke, Connecticut, Michigan, and Texas are thriving in both tournaments.
    by

    March Madness Tips Off With Record 9.8M Opening Day Viewers
    Games on CBS, TNT, TBS, and truTV were up 6% from last year.
    by

    Sweet 16 Runs Show Veteran Coaches Are Still Thriving in the NIL Era
    Five of the NCAA’s Sweet 16 coaches are 67 or older.

    Exclusives
    exclusive
    by

    Star Marathoner Says Gel Company Dropped Her Over Pregnancy
    Emma Bates says UCan let her go after she announced her pregnancy.
    Jun 29, 2024; Harrison, New Jersey, USA; Apple TV commentator Taylor Twellman reports from the pitch before the match between the New York Red Bulls and D.C. United at Red Bull Arena. Mandatory Credit: Vincent Carchietta-USA TODAY Sports
    exclusive
    by

    Taylor Twellman Joins Yahoo Sports for World Cup
    Twellman will regularly appear on multiple shows, including Yahoo Sports Daily.
    NFL Commissioner Roger Goodell and Green Bay Packers alumni welcome fans to the 2025 NFL Draft before the first round on Thursday, April 24, 2025, at Lambeau Field in Green Bay, Wisconsin. The draft runs through April 26.
    exclusive
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    NFL Network to Continue Draft Broadcast Under ESPN
    NFL Network has produced its own draft broadcast since 2006.
    Mar 13, 2026; Portland, Oregon, USA; Portland Trail Blazers center Donovan Clingan (23) high-fives guard Jrue Holiday (5) while entering the line up to play against the Utah Jazz at Moda Center.
    exclusive
    by and

    Tom Dundon’s Group Buying 80% of Blazers in Deal’s First Phase
    Dundon is set to take control of the team before April.
    exclusive
    March 19, 2026

    Texas A&M Athlete Targeted in First NIL Investigations, Emails Show
    A Texas A&M spokesperson said in a statement the inquiry has been resolved.
    Feb 13, 2026; Inglewood, California, USA; NBC Peacock play-by-play announcer Noah Eagle during an NBA All Star Rising Stars game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
    exclusive
    March 19, 2026

    Noah Eagle, Michael Grady, Zora Stephenson to Call WNBA on NBC
    WNBA games are returning to NBC for the first time since 2002.
    Oct 27, 2025; Los Angeles, California, USA; Major League Baseball commissioner Rob Manfred before game three of the 2025 MLB World Series between the Toronto Blue Jays and Los Angeles Dodgers at Dodger Stadium
    exclusive
    March 19, 2026

    MLB Makes Multiyear Prediction-Market Deal With Polymarket
    The league’s stance on prediction markets has rapidly evolved.
    Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers former player Orel Hershiser reacts after throwing the ceremonial first pitch before game four of the 2025 MLB World Series between the Toronto Blue Jays and the Los Angeles Dodgers at Dodger Stadium. Mandatory Credit: Kirby Lee-Imagn Images
    exclusive
    March 19, 2026

    Hershiser, Gonzalez Join NBC MLB Opening Day Coverage
    The World Series legends will join Jason Benetti in the broadcast booth.

    Featured Stories

    Featured Stories
    by

    AI College Recruiting Reels Aren’t Fooling Scouts
    College coaches and recruiters are way ahead of cheating athletes.
    by

    Alex Eala Has Become One of the Biggest Draws in Tennis
    Eala will face Coco Gauff in the third round at Indian Wells.
    Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
    by

    The ‘Rage Room’ Is the Hottest Place in Tennis
    The idea came from a player podcast.
    by

    Mark DeRosa Is Still Baseball’s Swiss Army Knife
    DeRosa is the sport’s utility player both on the field and off.

    Media
    by

    Yankees RSN Bucks Trend Amid Ongoing Industry Pullback
    Despite industry pressures, the regional sports network adds to its programming.
    Tiger Woods of Jupiter Links GC watches his team against Boston Common Golf during TGL match at SoFi Center on March 17, 2026, in Palm Beach Gardens, Florida.
    March 24, 2026

    ESPN Ramps Up Coverage For Tiger Woods TGL Return
    Tiger Woods won’t be hard to find on ESPN airwaves on Tuesday.
    Jun 29, 2024; Harrison, New Jersey, USA; Apple TV commentator Taylor Twellman reports from the pitch before the match between the New York Red Bulls and D.C. United at Red Bull Arena. Mandatory Credit: Vincent Carchietta-USA TODAY Sports
    exclusive
    March 24, 2026

    Taylor Twellman Joins Yahoo Sports for World Cup
    Twellman will regularly appear on multiple shows, including Yahoo Sports Daily.
    Feb 17, 2024; Houston, Texas, USA; Basketball analyst Bill Raftery before the game between the Houston Cougars and the Texas Longhorns at Fertitta Center. Mandatory Credit: Troy Taormina-USA TODAY Sports
    March 24, 2026

    ‘Onions!’ and All: Bill Raftery Still Steals March Madness
    The 82-year-old remains on top of his game.
    Spotify
    March 23, 2026

    Spotify Lays Off 15 Employees, Including Ringer Staffers
    The layoffs impacted 3% of Spotify’s podcast division.
    March 23, 2026

    March Madness Tips Off With Record 9.8M Opening Day Viewers
    Games on CBS, TNT, TBS, and truTV were up 6% from last year.
    Apr 13, 2025; Augusta, Georgia, USA; Rory McIlroy plays his shot from the 14th tee during the final round of the Masters Tournament at Augusta National Golf Club.
    March 23, 2026

    Inside Augusta National’s Latest ‘Masters Perfect’ Upgrades
    This spring, golf fans are being wowed by the latest feat from the club.
    Matt Vasgersian
    March 23, 2026

    Matt Vasgersian Credits Netflix for Landing Barry Bonds
    Vasgersian said every MLB rightsholder has tried to lure Bonds to broadcasting.

    Law
    by

    Frank Thomas Hits White Sox, Nike, and Fanatics With NIL Lawsuit
    Thomas claims the companies have sold his jerseys without consent.
    by

    Michael Johnson to Repay $500K in Grand Slam Track Bankruptcy Deal
    The troubled track league struck a deal with some vendors, filings show.
    Jun 8, 2025; Cleveland, Ohio, USA; Cleveland Guardians relief pitcher Emmanuel Clase (48) celebrates after the Guardians beat the Houston Astros at Progressive Field. Mandatory Credit: Ken Blaze-Imagn Images
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    Emmanuel Clase, Luis Ortiz Now on Unpaid Leave
    The Guardians duo was previously placed on the league’s non-disciplinary list.
    Kalshi's logo is displayed on a smartphone placed on a reflective surface onto which a betting curve is projected in Creteil, France, on March 9, 2026, during a major scandal and a $54 million lawsuit concerning bets related to recent strikes in Iran. (Photo by Samuel Boivin/NurPhoto)NO USE FRANCE
    by

    Arizona Charges Kalshi With ‘Running an Illegal Gambling Operation’
    It’s the first time Kalshi has been charged with crimes over sports offerings.

    Deals
    Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.
    by

    Fund Backing Women’s Sports Raises $250M and Counting
    Jason Wright oversees a fund that has secured $250 million.
    January 28, 2026

    CVC’s New Sports Business Buys Into $300M Equestrian Company
    Global Sport Group bought a controlling stake in Equine Network.
    Puma store
    January 27, 2026

    China’s Anta Eyes World Domination With $1.8B Puma Deal
    Anta is now the largest shareholder in both Puma and Amer Sports.
    Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
    January 27, 2026

    Jason Kidd Joins PE-Backed Youth Sports Company
    The Mavericks coach is an equity holder and member of the board.

    Teams
    Feb 20, 2026; Washington, District of Columbia, USA; Indiana Pacers forward Jarace Walker (5) drives against Washington Wizards guard Bub Carrington (7) during the fourth quarter at Capital One Arena.
    by

    The Worst NBA Teams Are in an All-Time Tank War
    The NBA’s three worst teams have lost 39 straight games.
    Mar 13, 2026; Portland, Oregon, USA; Portland Trail Blazers center Donovan Clingan (23) high-fives guard Jrue Holiday (5) while entering the line up to play against the Utah Jazz at Moda Center.
    exclusive
    March 20, 2026

    Tom Dundon’s Group Buying 80% of Blazers in Deal’s First Phase
    Dundon is set to take control of the team before April.
    Mar 5, 2026; Sacramento, California, USA; Sacramento Kings guard Malik Monk (0) makes a layup against the New Orleans Pelicans during the fourth quarter at Golden 1 Center.
    March 20, 2026

    How a Failed New Orleans Bid Led RAJ Sports To Kings Co-Ownership
    Lisa Bhathal Merage credits former NBA commissioner David Stern.
    March 18, 2026

    Mets Chase Dodgers With $370M Payroll and Mounting Expectations
    The MLB club enters 2026 with renewed optimism despite last year’s disappointment.
    Mar 13, 2026; Washington, District of Columbia, USA; Portland Thorns defender Sam Hiatt (16) blocks a kick from Washington Spirit midfielder Leicy Santos (10) in the first half at Audi Field.
    March 18, 2026

    Kings Co-Owner Is Taking Over Women’s Sports in Portland
    “It feels like this is my purpose, this is why I’m here.”
    Feb 15, 2026; Inglewood, California, USA; Phoenix Suns owner Mat Ishbia looks on during the 75th NBA All Star Game at Intuit Dome.
    March 16, 2026

    Ishbia in Talks to Buy Stakes From Minority Owners Who Sued Him
    The parties have hit pause on their legal dispute to enter mediation.
    Mar 14, 2026; Foxborough, Massachusetts, USA; Boston Legacy FC forward Nichelle Prince (12) runs with the ball during the second half of the game against NY/NJ Gotham FC at Gillette Stadium. Mandatory Credit: Natalie Reid-Imagn Images
    March 14, 2026

    Stadium-Hopping Boston Legacy Enjoy ‘Surreal’ Debut
    More than 30,000 fans attended the expansion team’s first match.
    Raquel Aguiree displays a Boston Legacy shirt at a neighborhood meeting on Saturday, May 31, 2025, at Brookfield School to discuss the pro women's soccer team's draft plans for a training facility in Brockton in the old Removal Park area.
    March 14, 2026

    Boston Legacy Make NWSL Debut After Long Road to Opening Day
    After many hurdles, professional women’s soccer is back in New England.

    Leagues
    Dec 16, 2023; Milwaukee, Wisconsin, USA; Detroit Pistons guard Cade Cunningham (2) is guarded by Milwaukee Bucks forward Giannis Antetokounmpo (34) in the first quarter at Fiserv Forum. Mandatory Credit: Benny Sieu-USA TODAY Sports
    by

    NBPA Rips Participation Policy, 65-Game Awards Rule
    The statements come amid widespread discussion regarding tanking in the NBA.
    [US, Mexico & Canada customers only] Feb 5, 2026; Riyadh, SAUDI ARABIA; Sergio Garcia in action during the second round of play at LIV Golf Riyadh at the Riyadh Golf Club.
    by

    PGA Tour, LIV Golf Showing No Signs of 2027 Truce
    LIV has already scheduled four events for next year.
    by

    MLB Season Arrives With Some Momentum, but Labor Fights Loom
    The season begins with plenty of star power, but labor and media questions.
    by

    Local TV Struggles Hit NBA Players in Their Pockets
    Next year’s salary cap is $1 million lower than projected.
    by

    Hornets Owner Rick Schnall Makes $15M Bet on Padel League
    The NBA team owner invests in the upstart racket sport.
    March 20, 2026

    WNBA, WNBPA Sign Term Sheet for 7-Year CBA
    Next, the players and board of governors will vote to ratify.
    Acrisure Stadium in Pittsburgh
    March 20, 2026

    How Pittsburgh Is Remaking Itself for the NFL Draft
    Local schools, hotels, and transit systems all adjust to forthcoming influx.

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