Tuesday, July 21, 2026

Leagues and Networks Are Going All In on America250

Celebrations include jersey patches, special uniforms, and dedicated programming in the lead up to the Fourth of July.

Jun 10, 2026; New York, New York, USA; New York Knicks guard Jalen Brunson (11) controls the ball against San Antonio Spurs guard De'aaron Fox (4) during the fourth quarter of game four of the 2026 NBA Finals at Madison Square Garden
Brad Penner-Imagn Images

The march to America’s 250th birthday unofficially kicked off in the sports world at the Super Bowl with a flyover spectacle and jersey patches. But as the Fourth of July approaches, the celebrations have hit a new gear.

Next up, UFC will stage a massive spectacle on the White House lawn this Sunday. The event has been in the works for more than a year, forged through a friendship between UFC boss Dana White and president Donald Trump, as Ilia Topuria will vie with Justin Gaethje in the main event on Paramount+. 

Sports is heavily invested in the America250 campaign. Here’s how the major pro sports and networks are marking the occasion.

League Participation

MLB

MLB has been planning the semiquincentennial for seven years, back to when it announced the 2026 All-Star Game would be in Philadelphia. This May, the league debuted its “For the People” marketing campaign, set to a mix of “American Girl” by Tom Petty and the Heartbreakers, to showcase how the sport has unified Americans for 150 years. 

During the July 4 weekend, MLB has a loaded slate of national games, with an Apple TV doubleheader Friday (there is a promotion for baseball fans to receive a one-month free trial), and a Fox game primetime Saturday. During all July 4 games, MLB teams will wear stars-and-stripes uniforms, and red, white, and blue hats. Then, MLB is collaborating with NBC for “Star-Spangled Sunday,” where two games will air nationally on the broadcast network and all 15 MLB games will air live on Peacock on July 5. 

NFL

While the NFL has participated in the nationwide commemoration of America’s 250th birthday throughout 2026, its most visible tribute took place at Super Bowl LX. The game kicked off with a joint flyover of U.S. Air Force and U.S. Navy aircraft, and used the historic Libertas Americana coin—originally commissioned by Benjamin Franklin in 1782 to celebrate America’s victory in the Revolutionary War—for the coin toss. Players on competing teams also wore special jersey patches commemorating America250.

The 2026 NFL Draft was another big moment for celebrations. America250 was recognized during an onstage immediately before the start of the draft, and representatives from each military branch were featured in a special video package that aired ahead of the New England Patriots second-round pick.

Additionally, beginning in Week 18, commemorative footballs featuring the America250 logo were used in games, and every field sported an America250 sideline stencil. 

NBA

The NBA’s America250 celebration is visible on its biggest stage. During the 2026 NBA Finals, players from the Spurs and Knicks are wearing jerseys featuring a commemorative “USA 250” patch, connecting the league’s championship series to the nation’s semiquincentennial celebration.

However, the league’s efforts to honor America’s 250th birthday have been underway throughout 2026, with a strong focus on service and community engagement. Across the country, the NBA has organized volunteer initiatives and encouraged its “players, coaches, legends and community partners” to “share reflections on the importance of service to American communities” all year long, per a league statement.

WNBA

The WNBA has been quieter about its America250 celebration plans. On June 4, a spokesperson for the league told Sportico it is still “exploring how best to commemorate the country’s 250th anniversary” during its upcoming All-Star Game in Chicago, adding “nothing has been finalized at this time.” 

However, not all WNBA players are supportive of potential America250 celebrations. In response to the Sportico report, Aces forward Brianna Turner wrote on X/Twitter: “Whoever called for the WNBA all star uniforms to have the USA 250 patch should have thought that through considering no WNBA players would have been free 250 years ago. The majority wouldn’t even have their freedom 100 years ago.” She has since deactivated her account. 

NHL

The NHL is incorporating America250 branding into its Stanley Cup Final with patches on player jerseys. It’s providing what a league spokesperson says is a “special curated selection of one-of-a-kind NHL memorabilia” for America’s Time Capsule, which is getting buried in Philadelphia on July 4 and slated to be opened in 2276, America’s 500th birthday.  

Jan 4, 2026; Paradise, Nevada, USA; The America 250 and NFL shield logos on the field at Allegiant Stadium
Kirby Lee-Imagn Images

Network Plans

Fox

Fox has a loaded slate during July 4 weekend, including World Cup matches in the Rounds of 32 and 16, and an IndyCar race, the Honda 200. It will also air the MLB All-Star selection show leading into the aforementioned MLB game, followed by the actual All-Star Game in Philly on July 14. Fox will also air the Freedom 250 Grand Prix of Washington, D.C., an IndyCar street race, on Aug. 23. 

NBC

In addition to the loaded baseball slate on July 5, NBC has six hours of Sail4th 250 coverage from New York Harbor; the third round of the U.S. Senior Open Golf Championship; USA Track & Field’s Prefontaine Classic; and the Macy’s Fireworks show, all on July 4. 

ESPN

ESPN’s America250 celebrations will be anchored by a two-hour edition of SportsCenter airing live on ABC from 5 p.m to 7 p.m. ET on July 4. The special, hosted by Kevin Negandhi and Christine Williamson, will highlight the “people, moments, and stories that have shaped American sports culture,” according to the network. Viewers can expect live reports from additional SportsCenter anchors around the country, historical retrospectives, and talent-driven segments featuring top ESPN personalities. 

Online, ESPN.com will run a five-day series of visual-heavy stories under the title “AMERICA 250 Road Trips: A journey through the mystery and majesty of sports.” The network sent five reporters on different cross-country trips to document sports’ impact on American identity. 

This field is for validation purposes and should be left unchanged.

Sign up for the
Tuned In Newsletter

Get the latest sports media scoops & insights straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

World Cup Final Averaged Nearly 63 Million Viewers

The final posted the largest U.S. television audience since the Super Bowl.
Aug 24, 2024; Oakland, California, USA; The major league baseball logo is seen on signage near the player's entrance to the field at Oakland-Alameda County Coliseum before the game between the Oakland Athletics and the Milwaukee Brewers. Mandatory Credit: Robert Edwards-USA TODAY Sports

MLBPA Rejects Owners’ Draft Changes in Latest Labor Proposal

The union seeks to return the draft to its prior June timing.

Caitlin Clark, Sabrina Ionescu Skipping WNBA 3-Point Contest

Only two 2026 WNBA All-Stars are participating.
Feb 13, 2026; Inglewood, California, USA; NBC Peacock play-by-play announcer Noah Eagle during an NBA All Star Rising Stars game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

Noah Eagle Expected to Call Netflix NFL Australia Game

The Sept. 10 matchup will feature the Rams and 49ers.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Jake Paul on Women’s Sports, Prediction Markets & $100M Investment Fund

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Inglewood, CA - May 5, 2026 - NFL Los Angeles Studio 1: The NFL Network Leaders in Conversation panel.

ESPN Layoffs Tied to NFL Network Acquisition: Full Tracker

Disney completed its acquisition of NFL Network earlier this year.
Feb 4, 2026; San Francisco, CA, USA; Tom Pelissero on the NFL Network set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
July 21, 2026

ESPN Expected to Lay Off NFL Insider Tom Pelissero

Pelissero had been at NFL Network since 2017.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
July 21, 2026

ESPN to Lay Off Anchor David Lloyd, Analyst Stephania Bell

Lloyd had been with ESPN since 1997, while Bell joined in 2008.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Jul 13, 2025; Atlanta, GA, USA; ESPN commentator Karl Ravech before the MLB Draft at The Coca-Cola Roxy. Mandatory Credit: Brett Davis-Imagn Images
July 21, 2026

ESPN to Lay Off Karl Ravech After More Than 30 Years

Ravech had been with the network since 1993.
Dec 29, 2025; Atlanta, Georgia, USA; ESPN MNF broadcaster Ryan Clark shown on set prior to the game between the Los Angeles Rams against the Atlanta Falcons at Mercedes-Benz Stadium. Mandatory Credit: Dale Zanine-Imagn Images
July 20, 2026

ESPN Layoffs Begin With Ryan Clark

More ESPN layoffs are expected this week.
July 20, 2026

Judge Hits Brakes on CBS Sports, TNT Sports Parent Merger

A judge approves a request for a temporary restraining order.
Kyle Brandt ESPN
July 20, 2026

Kyle Brandt Joins ‘Get Up’ as ESPN Furthers NFL Network Integration

Other NFL Network talents have appeared on ESPN in recent weeks.