Monday, June 8, 2026

Asset Class

Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

Recent Articles

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U.S. Investors Target Wrexham-Style Turnaround with Italian Club

The deal is expected to close this month.

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.


Not ‘About Raising Prices’: Eli Manning Invests in Youth Sports

Manning discussed the Knicks’ playoff run and the Giants’ new coach.

How Much Money Will the Knicks Make From Their Finals Run?

Finals games alone could be worth $20 million each.

Dave Checketts Says Founding MLS Team Was His ‘Worst Investment’ 

Checketts cofounded Real Salt Lake in 2005 and sold it in 2013.

Dave Checketts: Utah ‘Sold Off Their Future’ With PE Deal

The Utah–Otro Capital was approved by the university board in December.

Mark Cuban: ‘Betting Isn’t the Problem’

These wagers have been behind the recent MLB and NBA gambling scandals.

Nike Under Fire Amid Growing Wave of Tariff Refund Lawsuits

Adidas and Lululemon also face proposed class actions from consumers.

Mar 11, 2026; Charlotte, NC, USA; Florida State Seminoles forward Alex Steen (25) reacts with guard Robert McCray V. (6) in the first half at Spectrum Center.

FSU Tests New Revenue Model as Schools Cut Sports

“Cutting sports isn’t part of the equation for us.”

Aug 2, 2024; Nanterre, France; Benjamin Proud (Great Britain), Cameron McEvoy (Australia) and Florent Manaudou (France) in the men’s 50-meter freestyle medal ceremony during the Paris 2024 Olympic Summer Games at Paris La Défense Arena.

The Enhanced Games Want to Be More Than a Steroid Olympics

“There’s a benefit for anyone to live enhanced.”