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Asset Class

The latest in sports finance, investment, and transaction activity.

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Latest Stories

Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive

Mark Stevens Is Seahawks’ Top Minority Investor

Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.
Exclusive

Callaway Content Head, Good Good Marketing VP Out After Ad Fallout

Neither Callaway’s nor Good Good’s CEO saw the ad before publishing.
First at FOS

Runners-Up Offered Seahawks Stake After Losing Out on Team

The deal is closing “very soon,” a source says.
Aug 13, 2026; Metairie, LA, USA; Detailed view of the NFL logo on the football during a joint scrimmage between the New Orleans Saints and the Jacksonville Jaguars during at Ochsner Sports Performance Center

NFL Won’t Reach Prediction-Market Deals Before Start of Season

“I would be incredibly shocked if anything at all happens this season.”

Asset Class Event

FOS Live
New York City • September 15, 2026 • 8AM - 1PM

Sports has become one of the hottest investment opportunities in the global market. Franchise valuations are climbing to record highs; private equity is reshaping team ownership; athletes are evolving into institutional investors; and leagues are becoming platforms for global capital. Meanwhile, prediction markets are upending the incumbent sports betting giants.

After an impactful debut in 2025, Asset Class, our live event led by FOS deals reporter Ben Horney, is back for its second year.

Join the industry’s most influential power players for high-impact conversations about the deals transforming sports.

Asset Class is where capital and competition intersect.

asset class event

Asset Class Newsletter

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New capital is flooding into sports at every level. Asset Class from deals reporter Ben Horney brings you the very latest in sports finance, investment, and transaction activity, straight to your inbox.