Wednesday, May 13, 2026

Asset Class

Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

Recent Articles

Mar 11, 2026; Charlotte, NC, USA; Florida State Seminoles forward Alex Steen (25) reacts with guard Robert McCray V. (6) in the first half at Spectrum Center.

FSU Tests New Revenue Model as Schools Cut Sports

“Cutting sports isn’t part of the equation for us.”
Aug 2, 2024; Nanterre, France; Benjamin Proud (Great Britain), Cameron McEvoy (Australia) and Florent Manaudou (France) in the men’s 50-meter freestyle medal ceremony during the Paris 2024 Olympic Summer Games at Paris La Défense Arena.

The Enhanced Games Want to Be More Than a Steroid Olympics

“There’s a benefit for anyone to live enhanced.”


Investor Recalls Kang’s Tense Takeover of Spirit

The Spirit’s valuation has increased 4,200% since 2020.

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
Apr 11, 2025; Dallas, Texas, USA; Dallas Mavericks minority owner Mark Cuban walks off the court after the game against the Toronto Raptors at the American Airlines Center.

Why Mark Cuban Bought Into a Canadian Basketball Team

“Canada is producing more stars than any other country.”

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.

Ariel Investments Sees a $1B Women’s Sports Team in the Next 5 Years

Like small-cap stocks, women’s sports teams have room to run.

Tim Cook
exclusive

Seahawks Sale Watch: Zuckerberg, Cook Among Rumored Bidders

A source close to Apple denied Tim Cook’s interest.

2026 Kentucky Derby hopeful Litmus Test, ridden by Martin Garcia, works during morning training at Churchill Downs in Louisville, Kentucky. The Bob Baffert-trained horse is currently at No. 21 on the Kentucky Derby leaderboard. April 23, 2026

Churchill Downs Purchase of Preakness IP Is ‘Starting Point’

“I can’t imagine they bought this only for the fees in the long run.”

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.