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Latest Stories

Michael Jordan’s $7.7B Fight Against NASCAR

Teams like 23XI Racing want an increased share of TV money.
Sep 16, 2023; Stanford, California, USA; Sacramento State Hornets running back Elijah Tau-Tolliver (25) celebrates after a touchdown during the fourth quarter against the Stanford Cardinal at Stanford Stadium. Mandatory Credit: Sergio Estrada-USA TODAY Sports

Sacramento State Group Raised $35 Million for Its NIL Collective

The so-called Sac-12 announced it had raised $35 million in NIL for the university.

MLB Goes All In On Ohtani

The league is actively promoting the Dodgers superstar both domestically and in Japan.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.

DSG Could Drop Seven MLB Teams, Paving Way for Manfred’s Media Plan

The surprise move by the bankrupt Bally Sports parent throws local baseball broadcasting into upheaval.

Augusta National Confirms Hurricane Damage, Masters Still on Schedule

The local community is still dealing with power and water outages.

Domantas Sabonis on Life Behind Scenes of NBA Stars

Domantas Sabonis is featured in the new Netflix docuseries, “Starting 5.”

Trend Report: Chiefs-Chargers, Tobacco Road Rivalry, Nebraska Sellout Streak

According to data from TickPick, some games this week will prove to be wallet-busters, climbing into the four figures.
The Cal mascot, Oski

How the Calgorithm Turned College Football Twitter Into Real Life

“College GameDay” makes its first trip to Berkeley on Saturday.
Apr 8, 2022; Philadelphia, Pennsylvania, USA; The cleats of Philadelphia Phillies right fielder Bryce Harper (3) as he runs the bases against the Oakland Athletics during the seventh inning at Citizens Bank Park.

How Custom On-Field MLB Swag Became Big Business

Sliding mitts, cleats, and belts are fun, flashy, and lucrative.

Stay updated on the latest developments across the WNBA, NWSL, and NCAA, as well as profiles of trailblazing athletes and the trends shaping the future of women’s sports. Immerse yourself in groundbreaking deals, historic viewership milestones, and captivating stories that highlight the business impact and growing influence of women’s sports.
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The WNBA logo

WNBA Finally Lays Out Expansion Draft Rules for Valkyries

The WNBA will have its first expansion draft in 16 years on Dec. 6.

DSG Could Drop Seven MLB Teams, Paving Way for Manfred’s Media Plan

The surprise move by the bankrupt Bally Sports parent throws local baseball broadcasting into upheaval.
October 2, 2024

NFL Ratings Surge in September With Chiefs in Four of Top Five Games

September NFL games averaged 17.9 million viewers.
October 2, 2024

TNT Has Staked Its Claim in College Sports Broadcasting

The network has quietly amassed a portfolio of NCAA rights.
October 1, 2024

WNBA Viewership Dips Without Clark, but Still Setting Records

Game 1 between the Connecticut Sun and Minnesota Lynx drew 654,000 viewers.
October 1, 2024

Charles Barkley Expanding Media Empire

Round Mound Media will produce more sports and cultural projects.
September 30, 2024

Why is New Chicago RSN Launching Now?

The Jerry Reinsdorf–led regional sports network debuts in a challenged environment.
September 30, 2024

DirecTV Acquires Dish Network, Backed by PE Surge Across Sports

The two leading U.S. satellite-TV providers to combine in a long-contemplated merger.
September 29, 2024

ESPN’s ‘MNF’ Doubleheaders Push Boundaries, but Fans Aren’t Sold

ESPN is paying the NFL an average of $2.7 billion per year.

Peloton Beats Investor Lawsuit Over Misleading Statements

The lawsuit claiming the company misled investors was dismissed.
UCLA Bruins infielder Kyle Karros (44) grabs a bouncing ground ball as Auburn Tigers take on UCLA Bruins during the NCAA regional baseball tournament at Plainsman Park in Auburn, Ala., on Sunday, June 5, 2022.

UCLA Baseball Shut Out of Stadium Amid Veterans Lawsuit

UCLA leases land from the Veterans Affairs, which was recently ruled illegal.
Sep 14, 2024; Las Vegas, Nevada, USA; Brian Ortega of the United States (red gloves) fights Diego Lopes of Brazil (blue bloves) during Riyadh Season Noche UFC 306 at The Sphere.

UFC Reaches Revised $375 Million Settlement With Fighters

UFC has agreed to $375 million in compensation—a $40 million increase from the original deal.
Norwegian soccer player Erling Haaland

Premier League’s Legal Costs Explode To $66 Million

Cases for Manchester City, Chelsea, and three others have been expensive.
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Front Office Sports Today

Domantas Sabonis on Life Behind Scenes of NBA Stars

0:00
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.
September 18, 2024

Rogers Tightens Grip on Canadian Sports With $3.46B MLSE Stake

The Blue Jays owner makes a big move to corner most of the Toronto pro sports market.
Fans watch TV screens during a game viewing party for fans at the FanDuel Sportsbook at Meadowlands Racing & Entertainment in East Rutherford, New Jersey.
September 18, 2024

FanDuel Parent Buys Italian Gambling Company for $2.6 Billion

Flutter is making big moves in Italy and Brazil.
September 12, 2024

Team USA’s Uniform Maker Is Shooting for a Long-Term Win

This week’s uniforms are honoring the Armed Forces.
The WNBA logo

WNBA Finally Lays Out Expansion Draft Rules for Valkyries

The WNBA will have its first expansion draft in 16 years on Dec. 6.
September 26, 2024

A’s Say Goodbye to Oakland After 57 Seasons: ‘It’s Like a Wake’

A sellout crowd bids goodbye as the A’s are set to move to Sacramento and ultimately Las Vegas.
Junior Bridgeman
September 26, 2024

Junior Bridgeman Becomes Part-Owner of Milwaukee Bucks

Bridgeman built a fast food empire of more than 450 chain restaurants nationwide.
September 24, 2024

Tigers Following the Lions Act, Surge Into Playoff Contention

The turnaround after a long stretch of losing resembles the resurgence of the neighboring Lions.
Everton goalie Jordan Pickford
September 23, 2024

Everton Says It Has Deal to Sell to U.S. Billionaire

Everton has been close to a deal to sell before.
September 22, 2024

Panthers Finally Win, but Criticism of Owner David Tepper Grows

Carolina upset Las Vegas after benching Bryce Young, last year’s No. 1 draft pick.
September 20, 2024

Marc Lasry Buying NWSL’s Courage

Lasry is a former owner of the NBA’s Milwaukee Bucks.
September 20, 2024

N.Y. Liberty CEO: WNBA’s Breakout Year Fueled by Covid Bubble, Rookie Class

The pandemic season was a turning point for the league.

NBA Renews Push to Dismiss TNT Lawsuit

The NBA cited a 51-year-old case involving the league itself.

NHL Labor Talks Set to Open During Unprecedented Growth and Stability

The league is targeting a new labor agreement by the Stanley Cup Final in June.
Michael Jordan

Michael Jordan Sues NASCAR: ‘Monopolistic Bullies’

“The France family and NASCAR are monopolistic bullies,” the teams say.

Goodell Expects to ‘Make a Few Changes’ to NFL Kickoff Rules

Commissioner Roger Goodell has made his growth goals clear.

MLB Enters 2024 Postseason With Attendance Up, Game Times Down

The league posted its first back-to-back attendance increases in more than a decade.
September 30, 2024

Knicks-Timberwolves Trade Showcases Impact of New CBA

Towns has a larger salary than Randle and DiVincenzo combined.
Bryce Harper
September 30, 2024

MLB Says It Will Reverse Two Widely Hated Uniform Changes

Some jerseys will go back to regular font and number size from 2023.

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