Saturday, October 10, 2026
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Fortinsky on the Sydney Sweeney Ad Deal

Jacob Fortinsky joins Dan Roberts of Front Office Sports to discuss:

  • How the Sydney Sweeney ad and equity partnership with Novig came together
  • Why prediction markets went all in on celebrity marketing this week
  • Comparing this moment to the 2015 DraftKings and FanDuel ad wars
  • Novig’s fastest ever CFTC approval and its focus on sports only
  • Where things stand with NFL and NBA prediction market partnerships

Hear from Jacob Fortinsky at Asset Class on Sept. 15, request to attend: gofos.co/4hlZr1o

Matt Iseman takes viewers beyond the scoreboard, inside the deals, and face-to-face with the personalities shaping sports.

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