Jacob Fortinsky joins Dan Roberts of Front Office Sports to discuss:
- How the Sydney Sweeney ad and equity partnership with Novig came together
- Why prediction markets went all in on celebrity marketing this week
- Comparing this moment to the 2015 DraftKings and FanDuel ad wars
- Novig’s fastest ever CFTC approval and its focus on sports only
- Where things stand with NFL and NBA prediction market partnerships
