Sunday, October 4, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Fortinsky on the Sydney Sweeney Ad Deal

Jacob Fortinsky joins Dan Roberts of Front Office Sports to discuss:

  • How the Sydney Sweeney ad and equity partnership with Novig came together
  • Why prediction markets went all in on celebrity marketing this week
  • Comparing this moment to the 2015 DraftKings and FanDuel ad wars
  • Novig’s fastest ever CFTC approval and its focus on sports only
  • Where things stand with NFL and NBA prediction market partnerships

Hear from Jacob Fortinsky at Asset Class on Sept. 15, request to attend: gofos.co/4hlZr1o

Matt Iseman takes viewers beyond the scoreboard, inside the deals, and face-to-face with the personalities shaping sports.

Find Your Local Channel
Up Next

Randy Levine on Yankees PE Deal & Protect College Sports Act

Randy Levine discusses how the Yankees’ $2.6 billion Apollo deal came together.
October 2, 2026

ASU Hockey Player’s Attorney: Entire Staff Should Be Put on Leave

FOS Tonight speaks with Leonard Aragorn, lawyer of ASU’s Mayich family.
October 2, 2026

Kyle Brandt on Joining ESPN, Early Days with Jim Rome and His..

Kyle Brandt discusses his career from early days on Jim Rome to…
October 1, 2026