The Fitness Company Whose Priority Isn't Actually Fitness

Bala Fitness focuses on style over fitness, and it has seen an uptick in sales since the pandemic started.

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Minor Leagues Get Creative to Bring in Fans

The Beloit Snappers, a minor league affiliate of the Miami Marlins, will auction off their stadium naming rights to fans on a nightly basis.

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How Transfer Rule Affects Earning Potential

The NCAA’s relaxed transfer rule “gives players more control over their own destiny,” one sports lawyer told FOS.

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Formula 1 in Miami Could Be Huge Win for Sport and City

Miami has been named home of the second U.S. Formula 1 race in a new 10-year deal, adding to the sport’s October race in Austin.

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Amazon's Video Games Woes Continue

Amazon is spending nearly $500 million annually on its game studio and, so far, has nothing substantial to show for it.

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At-Home Fitness Company Tempo Raises $220 Million

Tempo’s exact valuation after this round hasn’t been disclosed but likely more than triples the company’s $250 million valuation last June.

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Saudi Arabia’s Failed Soccer Club Bid Reemerges

A representative for Boris Johnson said the U.K. Prime Minister did not “intervene” in Saudi Arabia’s attempt to purchase Newcastle United.

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Mixed Results for Mobile Gaming Giant AppLovin After IPO

AppLovin raised $2 billion in its IPO. The mobile tech company is valued at $21.5 billion after shares dropped in its market debut.

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Mark Cuban Rides Dogecoin’s Meteoric Surge

Dogecoin spiked over 500% in the past seven days to $50 billion, and billionaire Mark Cuban could be a part of the reason why.

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Featured

Dwyane Wade Buys Ownership Stake in Utah Jazz

Retired superstars like Dwyane Wade made so much money during their playing careers they don’t want to work for teams any more. They want to own them.

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NFL All-In On Sports Betting

The NFL announced multiyear deals with Caesars, DraftKings and FanDuel, partnerships worth around $1 billion total.

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Disney's Plan to Win The 2021 NFL Draft

ESPN’s Kirk Herbstreit tells what will be different this year about ABC’s coverage of the NFL Draft. And who he expects to be ‘MVP.’

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Spartan Race, Tough Mudder See Demand Spike as Events Return

Spartan Race and the rest of the running industry expect participants to surge back after the pandemic wiped out 2020.

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Kevin Durant Scores Big on Coinbase DPO

Coinbase’s direct public listing is great news for Kevin Durant, who was an early-stage investor in that and other tech companies.

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How WNBA Star Chiney Ogwumike Built a 7-Figure Empire

Chiney Ogwumike has built a seven-figure empire since going pro in 2014. The LA Sparks player is also an ESPN analyst and talk-show host.

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