Advertisers Expected to Tackle Serious Issues in Super Bowl Spots

Advertisers are expected to address issues pertaining to social justice and the pandemic during Super Bowl LV spots.

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The Potential NIL Power of Sarah Fuller

If college athlete name, image, and likeness rules had already taken effect, Fuller might have completed one of the most lucrative kickoffs in college sports history.

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Despite Some Miscues, ISL Provides ‘Hope’ for Professional Swimming

While swimmers have bought into the ISL, there’s a disconnect between the on-deck product and off-deck antics.

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Top Updates

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MLB suspends political donations after D.C. riot.
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Nike sues 1K websites for alleged counterfeiting.
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Walmart e-commerce boss Marc Lore to leave, sets eyes on buying a sports team.
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Former A's pitcher Dave Stewart bids $115M on share of Oakland Coliseum site.
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2020 sees record US games spending at $56.9 billion.

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      Sources: LeBron James Leaving Coke, Set To Sign Deal With Pepsi

      LeBron James is preparing to join PepsiCo after a long-standing sponsorship with Coca-Cola.

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      Private Equity Firms Interested in Serie A's Inter Milan

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      Google Completes $2.1 Billion Fitbit Acquisition

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      Israeli Developer Playtika First of Many Likely Gaming IPOs in 2021

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      Lightning Medical Staff Ready For First Post-Bubble Season

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      CFP Championship Game Sees Record Viewership Lows

      College football isn’t immune to viewership woes plaguing major professional leagues.  Alabama dominated Ohio State 52-24 Monday night in the College Football Playoff National Championship, which had the lowest viewership […]

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      Olympic-Sized Questions Remain As Japan Expands State of Emergency

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      Blackhawks, United Airlines Team Up For Helmet Sponsorship

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      NHL Commissioner Expresses Importance of Season Despite Heavy Losses

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      Louis Vuitton Expands Sports Portfolio With Naomi Osaka

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      Connected Fitness Platform Keep Raises $360M, Valued at $2B

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      Videos

      Fundamentals: Women In Esports
      Fundamentals: USTA CEO Michael Dowse
      Fundamentals: RISE CEO Diahann Billings-Burford
      Fundamentals: Women In Esports

      On this episode of Fundamentals, three guests join the show to discuss the opportunities for women in the gaming industry, as well as the challenges they face.

      Fundamentals: USTA CEO Michael Dowse

      Dowse, the CEO and executive director of the national governing body for tennis, discussed the unique challenges of a fan-less US Open and growing the sport in the U.S.

      Fundamentals: RISE CEO Diahann Billings-Burford

      Diahann Billings-Burford is the CEO of RISE, a national nonprofit whose mission is to use sports as a means of eliminating racial discrimination and acting as a vehicle for social justice and societal equality.

      Fundamentals: MLL Commissioner Sandy Brown

      Sandy Brown — commissioner of Major League Lacrosse — discusses the logistics and realities of the league’s return to play with a single-location tournament format, along with the growth of the sport as a whole.

      Fundamentals: Women In Esports

      On this episode of Fundamentals, three guests join the show to discuss the opportunities for women in the gaming industry, as well as the challenges they face.

      Fundamentals: USTA CEO Michael Dowse

      Dowse, the CEO and executive director of the national governing body for tennis, discussed the unique challenges of a fan-less US Open and growing the sport in the U.S.

      Fundamentals: RISE CEO Diahann Billings-Burford

      Diahann Billings-Burford is the CEO of RISE, a national nonprofit whose mission is to use sports as a means of eliminating racial discrimination and acting as a vehicle for social justice and societal equality.

      Fundamentals: MLL Commissioner Sandy Brown

      Sandy Brown — commissioner of Major League Lacrosse — discusses the logistics and realities of the league’s return to play with a single-location tournament format, along with the growth of the sport as a whole.

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