Thursday, August 6, 2026

Latest Stories

Gambling Industry Gears Up for ‘Arms Race’ This NFL Season

“Competition is fierce,” BetMGM CEO Adam Greenblatt said.

Texas Heat Rules Reshape High School Football Practices

Smaller programs may lack the facilities and trainers to adapt.

WBD Ad Sales Sink Without NBA Live Rights

WBD’s fiscal second-quarter revenue fell 11%.

Anthony Rizzo: MLB Doesn’t Have Competitive Balance Problem

The former MLB star talked labor, sports betting, and his own broadcasting.

Top WTA Stars Weigh In on Tour’s New Genetic Sex Testing Policy

Most top players appear to have little issue with the tour’s decision.

Fox Pushes Back NFL Media-Rights Negotiations Until 2028

The company also touted strong results from the FIFA men’s World Cup.
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Front Office Sports Today

8/6/26 – LIV’s Funding Promise, Disney Sells Out Super Bowl, Inside Tom Brady’s CardVault

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Troy Aikman and Joe Buck arrive at the Disney Upfront 2022 event in New York City, New York, U.S., May 17, 2022. REUTERS/David Dee Delgado

Aikman, Buck Head Into High-Stakes ESPN Negotiations

ESPN hopes to retain the duo past the network’s first Super Bowl.

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.

Front Office Sports brings you the latest news across MLB and beyond, spotlighting the players, executives, and trends shaping the business of baseball.
Learn more about Baseball

Anthony Rizzo: MLB Doesn’t Have Competitive Balance Problem

The former MLB star talked labor, sports betting, and his own broadcasting.

Front Office Sports brings you the latest news in the WNBA, NWSL, PWHL, NCAA, and more, spotlighting trailblazing athletes and the trends shaping the explosive business of women’s sports.

Learn more about Women’s Sports

The Warner Bros. Water Tower is pictured at Warner Bros. Studios in Burbank on the day it was announced that California and 11 states are suing to block Paramount's $110 billion acquisition of Warner Bros. Discovery in California, U.S. July 13, 2026.

WBD Ad Sales Sink Without NBA Live Rights

WBD’s fiscal second-quarter revenue fell 11%.
August 6, 2026

Fox Pushes Back NFL Media-Rights Negotiations Until 2028

The company also touted strong results from the FIFA men’s World Cup.
Troy Aikman and Joe Buck arrive at the Disney Upfront 2022 event in New York City, New York, U.S., May 17, 2022. REUTERS/David Dee Delgado
August 6, 2026

Aikman, Buck Head Into High-Stakes ESPN Negotiations

ESPN hopes to retain the duo past the network’s first Super Bowl.
National Women’s Soccer League commissioner Jessica Berman announces Columbus as the league's 18th club at ScottsMiracle-Gro Field on April 21, 2026. The club, set to begin play in 2028, will be owned by Haslam Sports Group (HSG), Nationwide and Drs. Christine and Pete Edwards.
August 5, 2026

NWSL Makes Super Bowl Week Part of Its 2027 Kickoff

The NWSL wants to be “woven into” ESPN’s first Super Bowl.
New MLS commissioner Larry Berg speaks with Front Office Sports.
August 5, 2026

Incoming MLS Commissioner Sees ‘Uncapped Upside’ in Media Rights

NYCFC’s CEO called broadcast revenue the league’s biggest weakness.
FILE PHOTO: Disney+ logo is seen in this illustration taken August 5, 2025.
August 5, 2026

Disney Sells Out of Super Bowl LXI Ad Inventory

ESPN parent company Disney exhausted its inventory on an earlier schedule.
May 16, 2026; Laurel, MD, USA; Napoleon Solo (10) ridden by Paco Lopez leads Iron Honor (9) ridden by Flavien Prat, Chip Honcho (6) ridden by Jose Ortiz Jr., and Taj Mahal (1) ridden by Sheldon Russell down the stretch during the 151st Preakness Stakes at Laurel Park. Mandatory Credit: Amber Searls-Imagn Images
Exclusive
August 4, 2026

NBC to Retain Media Rights to Preakness Stakes

NBC has held the race’s rights since 2001.
David Ellison, CEO of Paramount Skydance, speaks during the Paramount Pictures presentation at CinemaCon, the official convention of Cinema United, in Las Vegas, Nevada, U.S., April 16, 2026.
August 4, 2026

Paramount Antitrust Trial Delayed As Ellison Makes Case for Merger

Company CEO David Ellison is much more outspoken about the transaction.

Feds Say Rozier Friend Threatening Witnesses in NBA Gambling Case

Prosecutors say De’Niro Laster has been intimidating witnesses on social media.
DraftKings

DraftKings Dragged Into Prediction-Market Lawsuit Wave

DraftKings Predictions has been sued three times in the last week.
FILE PHOTO: New York Attorney General Letitia James speaks to the media in Norfolk, Virginia, U.S., October 24, 2025.

New York Calls Kalshi ‘Illegal Gambling Operation’ in $36B Suit

Kalshi called the lawsuit “political theater.”

Major Figure in NBA Betting Case Pleads Guilty to Poker Fraud

Shane Hennen is implicated in all three federal gambling probes. 
Huddle in the Hamptons

Why Investors Want to Bring Athletes Into Ownership Groups

LeBron James and Tom Brady have ownership stakes in multiple sports teams.
Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
July 31, 2026

Schefter Among Early Investors to Cash In on Underdog Sale

Schefter first invested in Underdog in 2021.
At Five Points Sports Bar, in Levittown, Philadelphia Eagles fans watch first quarter action, in Super Bowl LVII, in Arizona, on Sunday, Feb. 12, 2023.
July 31, 2026

NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars

DirecTV’s previous deal expired after the 2025 NFL season.
Underdog Fantasy
July 30, 2026

Underdog Sold to U.K.’s IG Group in Potential $2.15B Deal

IG Group is making a big bet on Underdog’s prediction-market business.
Jul 22, 2026; Bronx, New York, USA; New York Yankees left fielder Cody Bellinger (35) hits a double against the Pittsburgh Pirates during the fourth inning at Yankee Stadium

Yankees Are Polymarket’s Latest Big Sports Swing

Polymarket became the exclusive prediction-market partner of MLB in March.
Jul 31, 2026; Cumberland, Georgia, USA; Atlanta Braves third baseman Austin Riley (27) first baseman Matt Olson (28) pitcher Elieser Hernandez and catcher Joey Bart (16) react after defeating the Washington Nationals at Truist Park.
August 5, 2026

BravesVision Rollout Drags Braves Revenue Lower

Quarterly revenue and operating income fell for the MLB club.
First at FOS
August 4, 2026

WNBA Season-Ticket Holders Grapple With Soaring Prices

WNBA teams are hiking prices as the league explodes.
August 2, 2026

Tarik Skubal Heads to Dodgers in Blockbuster Trade

The two-time defending champions landed the Tigers’ ace.
Jul 27, 2026; New York City, New York, USA; New York Mets second baseman Marcus Semien (10) is greeted at home plate by center fielder Tyrone Taylor (28) after hitting a two run home run against the Atlanta Braves during the sixth inning at Citi Field.
July 30, 2026

Meet the Mets’ Prediction-Market Pick: Novig

The Mets chose Novig over industry giants like Kalshi and Polymarket.
July 29, 2026

Shohei Ohtani’s Health Has Become Dodgers’ Biggest Question

The two-way phenom is not pitching and slumping offensively.
July 26, 2026

49ers’ Strange Offseason Takes Another Turn With Shanahan Crash

Shanahan will be limited for the start of training camp.
July 26, 2026

LeBron Officially Signs $8M Deal As Sixers Continue Roster Shuffle

James agreed to a two-year deal with the Sixers on Friday.

Anthony Rizzo: MLB Doesn’t Have Competitive Balance Problem

The former MLB star talked labor, sports betting, and his own broadcasting.

Top WTA Stars Weigh In on Tour’s New Genetic Sex Testing Policy

Most top players appear to have little issue with the tour’s decision.

Bryson DeChambeau’s Agency Denies Role in LIV Rescue Deal

BC Partners is reportedly exploring a deal with LIV.

NWSL Makes Super Bowl Week Part of Its 2027 Kickoff

The NWSL wants to be “woven into” ESPN’s first Super Bowl.

LIV Golf Says New Lead Investor Signed, but Big Questions Remain

LIV had been seeking to raise as much as $350 million.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
August 4, 2026

Why WNBA’s New Cleveland Sirens Won’t Face a Trademark Fight

The Sirens will make their WNBA debut in 2028.

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