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Thursday, March 26, 2026
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    The Business of March Madness
    Why Schools Can’t Post Their Highlight Footage NCAA Sues DraftKings Over ‘Madness’ Prediction Markets Leverage ‘Madness’ Mid-Majors Lobby for Bigger Games How Conferences Cash In

    Latest Stories
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    MLS Leaders Think New Schedule Will Be ‘Transformative’
    MLS teams have struggled to compete on the market for global talent.
    by

    Will Wade Returning to LSU Seven Years After ‘Strong Ass Offer’
    Wade was fired from LSU in 2022.
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    Dallas Approves Deal As Wings Take Over $81M Practice Facility
    The facility was originally scheduled to be completed by the 2026 season.
    Jan 18, 2026; Chicago, IL, USA; Los Angeles Rams quarterback Matthew Stafford (9) holds a game ball as he is interviewed by NBC sideline reporter Melissa Stark after a NFC Divisional Round game against the Chicago Bears at Soldier Field. Mandatory Credit: Matt Marton-Imagn Images
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    Most TV-Ready Quarterbacks Will Still Have NFL Careers in 2026
    Many NFL QBs with TV futures aren’t ready for retirement.
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    Florida AG Wants NFL to Suspend Rooney Rule
    The Rooney Rule requires teams to interview diverse coaching and executive candidates.
    by

    Masters Gnome Craze Reaches New Level As Presales Hit $1,500
    The frenzy around the popular souvenir item continues to grow.
    Elle Duncan
    opinion
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    Elle Duncan Shines During Disastrous Netflix MLB Debut
    The ex-ESPN star was the rare bright spot during Netflix’s problem-filled presentation.
    by

    The Political Backlash to Prediction Markets Has Arrived
    Lawmakers are lining up to oppose sports markets and combat insider trading.
    Mar 25, 2026; San Francisco, California, USA; San Francisco Giants designated hitter Rafael Devers (16) looks on after hitting a pop fly against the the New York Yankees in the sixth inning at Oracle Park.
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    Too Many Promos, Tiny Score Bug: MLB Fans Gripe About Netflix
    The game production drew widespread complaints.
    Tiger Woods of Jupiter Links GC tees off during match against Los Angeles Golf Club during the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
    by and

    Will Tiger Woods Comeback Drive Up TGL Rights Fees?
    Woods’s comeback could prove pivotal in TGL’s upcoming negotiations.
    by

    Silver: No ‘Discussions Yet’ on Cathy Engelbert’s WNBA Future
    It’s not clear whether Engelbert will lead the league next year.
    Sponsored

    Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together
    The Boozer twins have built their games, and their identities, side by side.
    Beau Brune/LSU
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    College Athletic Departments Are Becoming Media Companies
    “There’s only so many tickets you can sell, but content is infinite.”
    Sponsored

    Why Capital Is Flooding Into Women’s Soccer
    Assia Grazioli-Venier breaks down how she evaluates opportunities across the sports landscape.

    Videos
    Sponsored
    Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together
    Netflix’s First Sports Anchor Has Arrived
    Sponsored
    Why Capital Is Flooding Into Women’s Soccer
    The NBA Tanking Crisis Is Getting Worse
    Knicks Championship Talk with John Starks
    Muggsy Bogues
    Muggsy Bogues on March Madness, NIL & ‘Space Jam’

    Business of College Athletics

     Together with:
    College sports is big business. Over the past five years, the industry has experienced some of the biggest changes in its history–from allowing players to profit off NIL and revenue-sharing to the unrestricted transfer portal and conference realignment. Plus, state and federal lawmakers have taken an interest in legislating the chaos. FOS is covering it all, from the court to the courthouse to the White House.
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    Will Wade Returning to LSU Seven Years After ‘Strong Ass Offer’
    Wade was fired from LSU in 2022.
    by

    North Carolina Fires Hubert Davis, Will Pay $5.3 Million Buyout
    The school said Tuesday night it would honor the coach’s contract.
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    How March Madness Turns Into a Mid-Major Coaching Raid
    The carousel has already led more than half a dozen coaches to new homes.
    Mar 23, 2026; Storrs, CT, USA; UConn Huskies Forward Serah Williams (22) shoots a layup against Syracuse Orange Forward Aurora Almon (0) during the first half of the second round game of the women’s 2026 NCAA Tournament at Harry A. Gampel Pavilion.
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    4 Schools Cash In As Men’s and Women’s Teams Reach Sweet 16
    Duke, Connecticut, Michigan, and Texas are thriving in both tournaments.

    Exclusives

    Jan 12, 2026; Pittsburgh, PA, USA; Pittsburgh Steelers head coach Mike Tomlin before an AFC Wild Card Round game against the Houston Texans at Acrisure Stadium. Mandatory Credit: Barry Reeger-Imagn Images
    exclusive
    by and

    Mike Tomlin Signs With Sports Media Agency The Montag Group
    Tomlin is widely regarded as one of the top media free agents.
    exclusive
    by

    Star Marathoner Says Gel Company Dropped Her Over Pregnancy
    Emma Bates says UCan let her go after she announced her pregnancy.
    Jun 29, 2024; Harrison, New Jersey, USA; Apple TV commentator Taylor Twellman reports from the pitch before the match between the New York Red Bulls and D.C. United at Red Bull Arena. Mandatory Credit: Vincent Carchietta-USA TODAY Sports
    exclusive
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    Taylor Twellman Joins Yahoo Sports for World Cup
    Twellman will regularly appear on multiple shows, including “Yahoo Sports Daily.”
    NFL Commissioner Roger Goodell and Green Bay Packers alumni welcome fans to the 2025 NFL Draft before the first round on Thursday, April 24, 2025, at Lambeau Field in Green Bay, Wisconsin. The draft runs through April 26.
    exclusive
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    NFL Network to Continue Draft Broadcast Under ESPN
    NFL Network has produced its own draft broadcast since 2006.
    Mar 13, 2026; Portland, Oregon, USA; Portland Trail Blazers center Donovan Clingan (23) high-fives guard Jrue Holiday (5) while entering the line up to play against the Utah Jazz at Moda Center.
    exclusive
    March 20, 2026

    Tom Dundon’s Group Buying 80% of Blazers in Deal’s First Phase
    Dundon is set to take control of the team before April.
    exclusive
    March 19, 2026

    Texas A&M Athlete Targeted in First NIL Investigations, Emails Show
    A Texas A&M spokesperson said in a statement the inquiry has been resolved.
    Feb 13, 2026; Inglewood, California, USA; NBC Peacock play-by-play announcer Noah Eagle during an NBA All Star Rising Stars game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
    exclusive
    March 19, 2026

    Noah Eagle, Michael Grady, Zora Stephenson to Call WNBA on NBC
    WNBA games are returning to NBC for the first time since 2002.
    Oct 27, 2025; Los Angeles, California, USA; Major League Baseball commissioner Rob Manfred before game three of the 2025 MLB World Series between the Toronto Blue Jays and Los Angeles Dodgers at Dodger Stadium
    exclusive
    March 19, 2026

    MLB Makes Multiyear Prediction-Market Deal With Polymarket
    The league’s stance on prediction markets has rapidly evolved.

    Featured Stories

    Featured Stories

    Maxime Vachier Lagrave
    by

    The Planet’s Best Chess Players Are Having Their LIV Golf Moment
    Chess’s most prestigious tournament is battling a splashy Saudi event.
    by

    AI College Recruiting Reels Aren’t Fooling Scouts
    College coaches and recruiters are way ahead of cheating athletes.
    by

    Alex Eala Has Become One of the Biggest Draws in Tennis
    Eala will face Coco Gauff in the third round at Indian Wells.
    Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
    by

    The ‘Rage Room’ Is the Hottest Place in Tennis
    The idea came from a player podcast.

    Media
    Jan 18, 2026; Chicago, IL, USA; Los Angeles Rams quarterback Matthew Stafford (9) holds a game ball as he is interviewed by NBC sideline reporter Melissa Stark after a NFC Divisional Round game against the Chicago Bears at Soldier Field. Mandatory Credit: Matt Marton-Imagn Images
    by

    Most TV-Ready Quarterbacks Will Still Have NFL Careers in 2026
    Many NFL QBs with TV futures aren’t ready for retirement.
    Elle Duncan
    opinion
    March 26, 2026

    Elle Duncan Shines During Disastrous Netflix MLB Debut
    The ex-ESPN star was the rare bright spot during Netflix’s problem-filled presentation.
    Mar 25, 2026; San Francisco, California, USA; San Francisco Giants designated hitter Rafael Devers (16) looks on after hitting a pop fly against the the New York Yankees in the sixth inning at Oracle Park.
    March 26, 2026

    Too Many Promos, Tiny Score Bug: MLB Fans Gripe About Netflix
    The game production drew widespread complaints.
    March 26, 2026

    Max Verstappen Ejects Reporter From Press Conference: ‘Get Out’
    Verstappen sits at No. 8 in the drivers’ championship.
    Tiger Woods of Jupiter Links GC tees off during match against Los Angeles Golf Club during the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
    March 26, 2026

    Will Tiger Woods Comeback Drive Up TGL Rights Fees?
    Woods’s comeback could prove pivotal in TGL’s upcoming negotiations.
    Oct 10, 2025; Phoenix, Arizona, USA; Las Vegas Aces center A'ja Wilson (22) shoots against the Phoenix Mercury during the second half of game four of the 2025 WNBA Finals at Mortgage Matchup Center. Mandatory Credit: Joe Camporeale-Imagn Images
    March 25, 2026

    CBS to Air 20 WNBA Games on Broadcast TV in 2026
    The league will have a strong presence on network TV in 2026.
    Jun 1, 2019; Foxborough, MA, USA; Whipsnakes LC Attack Ben Reeves (2) controls the ball while Chaos LC Midfielder Deemer Class (10) defends during the second half at Gillette Stadium. Mandatory Credit: Bob DeChiara-USA TODAY Sports
    March 25, 2026

    ESPN’s Burke Magnus Has Been a ‘Steward’ for Lacrosse: Paul Rabil
    Magnus played a key role in bringing the PLL to ESPN.
    Mar 22, 2026; Tampa, FL, USA; Iowa Hawkeyes forward Cam Manyawu (3) shoots past Florida Gators forward Thomas Haugh (10) in the second half during a second round game of the men's 2026 NCAA Tournament at Benchmark International Arena. Mandatory Credit: Nathan Ray Seebeck-Imagn Images
    March 25, 2026

    March Madness Draws Record Viewership Through Two Rounds
    Games across CBS, TNT, TBS, and truTV have averaged 10.1 million viewers.

    Law
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    New Federal Bill Could Stand in the Way of Bears Move to Indiana
    The measure would essentially federalize Ohio’s Modell Law.
    by

    Frank Thomas Hits White Sox, Nike, and Fanatics With NIL Lawsuit
    Thomas claims the companies have sold his jerseys without consent.
    by

    Michael Johnson to Repay $500K in Grand Slam Track Bankruptcy Deal
    The troubled track league struck a deal with some vendors, filings show.
    Jun 8, 2025; Cleveland, Ohio, USA; Cleveland Guardians relief pitcher Emmanuel Clase (48) celebrates after the Guardians beat the Houston Astros at Progressive Field. Mandatory Credit: Ken Blaze-Imagn Images
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    Emmanuel Clase, Luis Ortiz Now on Unpaid Leave
    The Guardians duo was previously placed on the league’s non-disciplinary list.

    Deals
    Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.
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    Fund Backing Women’s Sports Raises $250M and Counting
    Jason Wright oversees a fund that has secured $250 million.
    January 28, 2026

    CVC’s New Sports Business Buys Into $300M Equestrian Company
    Global Sport Group bought a controlling stake in Equine Network.
    Puma store
    January 27, 2026

    China’s Anta Eyes World Domination With $1.8B Puma Deal
    Anta is now the largest shareholder in both Puma and Amer Sports.
    Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
    January 27, 2026

    Jason Kidd Joins PE-Backed Youth Sports Company
    The Mavericks coach is an equity holder and member of the board.

    Teams
    Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
    by

    Blackstone Steps Into Sports With $1.78B Cricket Deal
    The seller is an Indian alcohol company.
    Feb 20, 2026; Washington, District of Columbia, USA; Indiana Pacers forward Jarace Walker (5) drives against Washington Wizards guard Bub Carrington (7) during the fourth quarter at Capital One Arena.
    March 23, 2026

    The Worst NBA Teams Are in an All-Time Tank War
    The NBA’s three worst teams have lost 39 straight games.
    Mar 13, 2026; Portland, Oregon, USA; Portland Trail Blazers center Donovan Clingan (23) high-fives guard Jrue Holiday (5) while entering the line up to play against the Utah Jazz at Moda Center.
    exclusive
    March 20, 2026

    Tom Dundon’s Group Buying 80% of Blazers in Deal’s First Phase
    Dundon is set to take control of the team before April.
    Mar 5, 2026; Sacramento, California, USA; Sacramento Kings guard Malik Monk (0) makes a layup against the New Orleans Pelicans during the fourth quarter at Golden 1 Center.
    March 20, 2026

    How a Failed New Orleans Bid Led RAJ Sports to Kings Co-Ownership
    Lisa Bhathal Merage credits former NBA commissioner David Stern.
    March 18, 2026

    Mets Chase Dodgers With $370M Payroll and Mounting Expectations
    The MLB club enters 2026 with renewed optimism despite last year’s disappointment.
    Mar 13, 2026; Washington, District of Columbia, USA; Portland Thorns defender Sam Hiatt (16) blocks a kick from Washington Spirit midfielder Leicy Santos (10) in the first half at Audi Field.
    March 18, 2026

    Kings Co-Owner Is Taking Over Women’s Sports in Portland
    “It feels like this is my purpose, this is why I’m here.”
    Feb 15, 2026; Inglewood, California, USA; Phoenix Suns owner Mat Ishbia looks on during the 75th NBA All Star Game at Intuit Dome.
    March 16, 2026

    Ishbia in Talks to Buy Stakes From Minority Owners Who Sued Him
    The parties have hit pause on their legal dispute to enter mediation.
    Mar 14, 2026; Foxborough, Massachusetts, USA; Boston Legacy FC forward Nichelle Prince (12) runs with the ball during the second half of the game against NY/NJ Gotham FC at Gillette Stadium. Mandatory Credit: Natalie Reid-Imagn Images
    March 14, 2026

    Stadium-Hopping Boston Legacy Enjoy ‘Surreal’ Debut
    More than 30,000 fans attended the expansion team’s first match.

    Leagues
    by

    MLS Leaders Think New Schedule Will Be ‘Transformative’
    MLS teams have struggled to compete on the market for global talent.
    by

    Florida AG Wants NFL to Suspend Rooney Rule
    The Rooney Rule requires teams to interview diverse coaching and executive candidates.
    by

    Silver: No ‘Discussions Yet’ on Cathy Engelbert’s WNBA Future
    It’s not clear whether Engelbert will lead the league next year.
    Jan 25, 2026; Seattle, WA, USA; Seattle Seahawks quarterback Sam Darnold (14) passes against the Los Angeles Rams during the first half in the 2026 NFC Championship Game at Lumen Field.
    by

    NFL Season Start Moves Up to a Wednesday
    The league’s new-look schedule for 2026 takes further shape.
    by

    NFL Plans to Avoid ‘Fail Mary’ Repeat With Replay Safety Net
    As the labor situation stalls, the league makes more alternate plans.
    March 25, 2026

    TGL Season 2 Wraps As Media Rights Talks, Expansion Plans Loom
    Los Angeles Golf Club won the SoFi Cup on Tuesday night.
    Mar 23, 2026; Mesa, Arizona, USA; New York Yankees right fielder Aaron Judge (99) fields the ball against the Chicago Cubs in the third inning at Sloan Park.
    March 25, 2026

    MLB Media Strategy Goes National—and Fans Might Get Confused
    The league looks to nationalize its media profile more.

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