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Tuesday, February 3, 2026

Latest Stories

Ronaldo Skips Game to Express Displeasure With Saudi PIF

He’s never won a Saudi title since joining in late 2022.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.

Why the Cavs Can Go Star-Hunting Despite the Dreaded Apron

Cleveland entered the season with the NBA’s highest payroll. 
The second day of the NFL Draft presented by Bud Light at the Draft Theater Friday, April 25, 2025, outside of Lambeau Field in Green Bay, Wisconsin. Wm. Glasheen USA TODAY NETWORK-Wisconsin

Pittsburgh Draft Organizers Expect Up to 700K Fans

A two-site event plan will lean in to the city’s unique setting.
Apr 25, 2024; Detroit, MI, USA; North Carolina Tar Heels quarterback Drake Maye poses with NFL commissioner Roger Goodell after being selected by the New England Patriots as the No. 3 pick in the first round of the 2024 NFL Draft at Campus Martius Park and Hart Plaza.

Drake Maye Is First Super Bowl Quarterback From NIL Era

The brand deal-savvy quarterback was fiercely loyal to UNC.
Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.

Fanatics Apologizes for Merch Backlog, but Defends Quality

There is “overwhelming demand” for merch this year compared to prior years.

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Apr 23, 2025; Green Bay, WI, USA; NFL commissioner Roger Goodell at the NFL Draft Fan Forum at the Tundra Lodge

The NFL’s Wildly Lucrative Past Decade

The NFL’s empire has exploded since Super Bowl 50 in 2016.
University of Southern California

The New Way Colleges Are Wooing Athletes: Content Studios

Schools are creating content studios to win recruits and donor dollars.

Stay updated on the latest developments across the WNBA, NWSL, and NCAA, as well as profiles of trailblazing athletes and the trends shaping the future of women’s sports. Immerse yourself in groundbreaking deals, historic viewership milestones, and captivating stories that highlight the business impact and growing influence of women’s sports.
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Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.

NBC Hopes Super Bowl Breaks U.S. TV Records, but No Guarantees

Network executives remain hopeful that viewers will watch in historic numbers.
Kid Rock walks out to speak ahead of Vice President J.D. Vance at Fort. Campbell Military Base in Fort Campbell, KY., on Wednesday, Nov. 26, 2025.
opinion
February 3, 2026

Why Kid Rock’s Bad Bunny Challenge Will Flop on Super Bowl Sunday

The show will also feature Brantley Gilbert, Lee Brice, and Gabby Barrett.
Disney Experiences Chairman Josh D'Amaro unveiled a slew of new parks announcements to a packed Honda Center during 2024's D23: The Ultimate Disney Fan Event.
February 3, 2026

Disney’s New CEO Arrives During Momentous Changes at ESPN

Josh D’Amaro oversaw Disney’s theme park business.
Jan 25, 2026; Seattle, WA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) runs against the Los Angeles Rams during the second half in the 2026 NFC Championship Game at Lumen Field.
February 3, 2026

Super Bowl Will Be Test of New Nielsen Measurement

Nielsen to test enhanced co-viewing measurement during Super Bowl LX.
February 2, 2026

Goodell Seeks Even More Reach Amid Banner NFL Viewership

The core league strategy is staying consistent amid accelerating media disruption.
February 2, 2026

MLB Clubs Cut Ties With Main Street Sports

The regional sports network operator is now out of the baseball business.
Kaylee Hartung
February 2, 2026

How Kaylee Hartung Is Prepping to Cover Her First Super Bowl

“Doing a Super Bowl with her is a dream come true.”
Oct 6, 2025; Jacksonville, Florida, USA; ESPN broadcasters Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears before the game between the Kansas City Chiefs and the Jacksonville Jaguars at EverBank Stadium.
February 2, 2026

Disney Says YouTube Carriage Fight Cost $110M Last Quarter

The newly closed deal with the NFL has an estimated $3 billion value.
Demonstrators rally outside of the Supreme Court as the justices hear oral arguments in two cases related to transgender athlete participation in sports in Washington, DC, on Jan. 13, 2026. The cases, Little v. Hecox and West Virginia v. B.P.J., seek to decide whether laws that limit participation to women and girls based on sex violate the equal protection clause of the 14th Amendment.

The Former D-I Soccer Player Representing Transgender Athletes

“There’s not that many people doing it.”

Court Deals Blow to Retired Players in Disability Suit Against NFL

A federal judge denied the retired NFL players a class certification.
Sep 27, 2025; San Francisco, California, USA; San Francisco Giants pitcher Ryan Walker (74) hands the ball to manager Bob Melvin as he is relieved during the ninth inning against the Colorado Rockies at Oracle Park. Mandatory Credit: D. Ross Cameron-Imagn Images

Giants Become 3rd MLB Team Sued Over ‘Junk Fees’ Since September

The Nationals and Red Sox face separate, but similar, lawsuits.
El Paso boxer Jorge Tovar, right, won by TKO at 1:15 of the fifth round against Mexican boxer Juan Francisco Lopez Barajas in the middleweight division of King’s Promotions Ring Wars XV boxing match on Saturday, Feb. 22, 2025, at the El Paso County Coliseum.

Boxing Reform Bill Backed by Zuffa Advances in Bipartisan House Vote

Bill amendments would provide additional pay and protection for fighters.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Puma store
January 27, 2026

China’s Anta Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
January 27, 2026

Jason Kidd Joins PE-Backed Youth Sports Company

The Mavericks coach is an equity holder and member of the board.

Patriots React to Kraft Not Making Hall of Fame: ‘Blows My Mind’

Kraft reportedly did not receive enough votes to be elected.
February 3, 2026

Why the Cavs Can Go Star-Hunting Despite the Dreaded Apron

Cleveland entered the season with the NBA’s highest payroll. 
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
Apr 23, 2025; Boston, Massachusetts, USA; New England Patriots head coach Mike Vrabel, left, talks with Patriots owner Robert Kraft courtside during the second half of game two of the first round of the 2024 NBA Playoffs between the Boston Celtics and the Orlando Magic at TD Garden.
February 2, 2026

Patriots Defy Odds: Big Free‑Agency Bets Fuel Unlikely Super Bowl Run

New England will still have decent cap space this coming offseason.
February 2, 2026

Seahawks Expected to Hit Market After Trail Blazers Sale Closes

The sale of the Blazers is expected to be completed in March.
February 1, 2026

Seahawks’ Super Bowl Focus Tested As Raiders Close In on Klint Kubiak

The Raiders are eyeing Seahawks offensive coordinator Klint Kubiak.
opinion
January 31, 2026

Is It Time You Stopped Hating the Patriots?

This New England team is less detestable than last time. Right?
January 31, 2026

Giants Co-Owner Steve Tisch Under Fire Over Epstein Emails

Tisch acknowledged a “brief association,” which he says he regrets.

NFLPA Chief Says Players Have ‘No Appetite’ for 18th Game

The league is making a growing push for an expanded schedule.
Jan 11, 2026; Lecanto, Florida, United States; Richard T. Lee and Bjorn Hellgren are sprayed with Champagne after taking the top two spots in the LIV Golf Black Diamond Ranch Propmotions golf tournament at Black Diamond Ranch.

LIV Golf Awarded World Ranking Points Ahead of 2026 Season

LIV wasn’t pleased with the new development.
The second day of the NFL Draft presented by Bud Light at the Draft Theater Friday, April 25, 2025, outside of Lambeau Field in Green Bay, Wisconsin. Wm. Glasheen USA TODAY NETWORK-Wisconsin

Pittsburgh Draft Organizers Expect Up to 700K Fans

A two-site event plan will lean in to the city’s unique setting.

Goodell on Epstein-Linked Owner, Belichick Snub, and Bad Bunny

The commissioner says the league “will follow the facts” regarding Steve Tisch.

Goodell: NFL Must ‘Make Progress’ After No Black Head Coach Hires

There were a record-tying 10 head coach vacancies this year.
February 2, 2026

NFL Returning to Mexico City in 2026, Commits to 3-Year Run

The league is now set for nine non-U.S. games in the next season.
exclusive
February 2, 2026

WNBA Offered No Proposal at Critical CBA Meeting

Players and owners met for three hours in New York on Monday.

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