Bala Fitness focuses on style over fitness, and it has seen an uptick in sales since the pandemic started.
The Beloit Snappers, a minor league affiliate of the Miami Marlins, will auction off their stadium naming rights to fans on a nightly basis.
The NCAA’s relaxed transfer rule “gives players more control over their own destiny,” one sports lawyer told FOS.
Miami has been named home of the second U.S. Formula 1 race in a new 10-year deal, adding to the sport’s October race in Austin.
Amazon is spending nearly $500 million annually on its game studio and, so far, has nothing substantial to show for it.
Tempo’s exact valuation after this round hasn’t been disclosed but likely more than triples the company’s $250 million valuation last June.
A representative for Boris Johnson said the U.K. Prime Minister did not “intervene” in Saudi Arabia’s attempt to purchase Newcastle United.
AppLovin raised $2 billion in its IPO. The mobile tech company is valued at $21.5 billion after shares dropped in its market debut.
A dozen European teams have agreed to found the breakaway European Super League, pitting major global forces against one another.
Each weekday, we help influential business leaders make sense of the $614 billion business of sports.
As an expanding league with team values in the hundreds of millions of dollars, MLS offers a viable entry point for celebrities in ownership.
Retired superstars like Dwyane Wade made so much money during their playing careers they don’t want to work for teams any more. They want to own them.
The NFL announced multiyear deals with Caesars, DraftKings and FanDuel, partnerships worth around $1 billion total.
ESPN’s Kirk Herbstreit tells what will be different this year about ABC’s coverage of the NFL Draft. And who he expects to be ‘MVP.’
Spartan Race and the rest of the running industry expect participants to surge back after the pandemic wiped out 2020.
Coinbase’s direct public listing is great news for Kevin Durant, who was an early-stage investor in that and other tech companies.