In Season 3, Episode 10 of Portfolio Players presented by E*TRADE from Morgan Stanley, former U.S. Men’s National Team star and entrepreneur Landon Donovan discusses the rapid evolution of soccer in America, the economics behind team ownership, and why he believes women’s soccer presents one of the strongest investment opportunities in sports today.
Donovan reflects on soccer’s growing presence in mainstream American culture, his experience investing in English football club Lincoln City, and the challenges MLS still faces in becoming a globally elite league. He also explains why ownership groups play such a critical role in shaping long-term success across both MLS and the NWSL.
From league expansion and media rights to broadcasting, youth development, and mental health advocacy, Donovan offers a candid perspective on where soccer is headed both on and off the pitch. He also discusses his second act in sports media and the inspiration behind writing openly about his personal struggles and career journey.
