About Us

Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

Front Office Sports was named one of Fast Company’s Most Innovative Companies in 2021, AdWeek’s Hottest in Sports in 2022 and 2024, and listed on Inc. 5000 in 2023 recognizing the fastest-growing private companies in America.

Our Investors

Our Team

Adam White
Founder & CEO

Adam White is the Founder and CEO of Front Office Sports (FOS), the leading media brand covering the business of sports.

From best-in-class newsletters and social channels to news-driving exclusive reporting, FOS helps millions of business professionals make sense of where sports meets industry.

In 2018, White was recognized as a Forbes 30 Under 30 in the sports category.

White received his B.S. in Sport Administration from the University of Miami and lives in New York City.

Russell Wilde
Co-Founder & COO

As COO and Co-Founder, Russell Wilde is responsible for the day-to-day business operations of Front Office Sports.

Prior to FOS, Wilde held various roles in Strategy, Operations, and Marketing at Thuzio, a sports media and events company that produces a weekly live sports interview show for a Members-only audience, and Julius, a SAAS influencer marketing platform. Wilde started with Thuzio in 2013 as an intern and worked his way up to a senior marketing management role in 2017.

Wilde received his B.S. in Sport Administration from the University of Miami.

Jonny Sonkin
EVP, Marketing & Operations

Jonny Sonkin is the EVP of Marketing and Operations at Front Office Sports. He has spent the last 15 years at leading sports, entertainment and lifestyle marketing agencies managing brands, sports properties and talent across sponsorship, activation and media. Prior to his role here, Jonny served as the Chief Business Officer at ThePostGame, a hybrid content studio and consultancy that specializes in the production and distribution of original, branded and commercial content.

Before ThePostGame, Jonny served as the Chief of Staff for Accelerate360, where he presided over the internal marketing agency that was designed to be the connective tissue between a multi-billion dollar distribution business and it’s media IP, including Us Weekly, OK!, Men’s Journal and 30+ of the largest consumer-facing media brands in the world.

Prior to Accelerate360, Jonny was the Vice President and Head of Business Development at Engine Shop, a full-service engagement marketing agency that worked with clients including Mercedes-Benz, AB InBev, Delta Air Lines, Microsoft, American Family Insurance, Virgin Voyages and Major League Soccer.

Sonkin started his career at world renowned sports agency, IMG, where he worked with Fortune 50 brands like Kia Motors, T-Mobile, USAA, Starwood Hotels, DraftKings and many more to help them realize their sponsorship ambitions and develop activation strategies that leveraged partner IP.

Jonny graduated from Syracuse University and currently lives in New York City with his wife, Michele, and their 2 kids, Coby and Romi.

Adam Frischer
EVP, Head of Brand Partnerships

Adam Frischer is the EVP, Head of Brand Partnership of Front Office Sports, overseeing all functions of the brand partnerships team, with a focus on scaling advertising revenue through strategic team structure, streamlined process and leveraging key relationships with brands and agencies.

Before FOS, Frischer spent ~20 years in Media and Production, the last 8 years effectively introducing new media companies to Madison avenue. Frischer was most recently at Tastemade where he was Head of US Sales, overseeing all media-related revenue streams. During his tenure at Tastemade, Frischer built a highly successful and strategically structured sales organization that delivered over a quarter-billion dollars in revenue, while maintaining seller-retention rates at nearly twice that of the industry average.

Frischer graduated from the University of Vermont and today lives in Syosset with his wife, Andrea, their two children, Ruby and Miles, and dog Lola.

Edgar Walker
VP, Audience Operations and Analytics

Edgar Walker is the VP, Audience Operations and Analytics, overseeing the Front Office Sports audience growth efforts while leading analytics and product efforts across the organization.

Prior to joining FOS in early 2020, Walker was the founder and principal of The Gameplan Group, a niche sports media advisory and investment firm in Denver, Colorado. He previously spent three years at Bleacher Report as the lead analyst for the B/R App, building comprehensive strategies around user engagement, retention, and personalization. During his time at B/R, the app reached all-time highs in active users and set industry highs for per-user engagement figures.

In 2014, Walker operated a boutique sports and digital marketing firm, Surge4 Marketing, after founding — and later selling — a basketball events and media business in his home state of Maryland.

An alumnus of UNC-Chapel Hill, Walker is a Baltimore native currently living in Denver.

Andrea Kelly
Manager, Ad Operations

Andrea Kelly is Ad Operations Manager at Front Office Sports. Prior to joining FOS, Andrea was Ad Operations Manager at Golf Magazine, coordinating digital campaigns across a variety of platforms and introducing new revenue streams to maximize inventory and campaign performance. Prior to her time at Golf, Andrea worked as an ad operations manager with Business Insider.

Andrea has a BS in FIlm and Television from Boston University and currently lives in New Jersey.

Mike Kirschenbaum
Head of West - Brand Partnerships

Mike is the Head of West Brand Partnerships at Front Office Sports, where he works with brands to develop holistic advertising partnerships across the FOS ecosystem.

As a seasoned sales leader, Mike built a career contributing to building revenue teams at consumer-facing startups such as Shazam, GIPHY & Moonbug Entertainment. At Front Office Sports, Mike gets to combine his love for team building with one of his biggest passions in life (sports!) as he leads the expansion of our brand partnerships efforts on the West Coast.

Mike graduated from UC Santa Cruz and currently resides in Venice Beach, CA with his wife, Tenaya, their two children, Leo and Rafa, and dog Billie.

Rex Rivera
Director, Brand Partnerships

Rex is an omni-channel media professional with agency roots.

Prior to joining FOS, Rex was at BuzzFeed Inc. leading the Entertainment and Streaming verticals, creating impactful media campaigns across iconic brands such as BuzzFeed, HuffPost, Tasty, Complex Networks, and First We Feast. Leveraging a massive audience and a vast product kit that included custom content, a creator network of over 100+ personalities, and sponsorship opportunities for hit YouTube programs like Hot Ones, Sneaker Shopping, and The Celebrity Puppy Interview - Rex was able to create partnerships that had mass reach but still resonated with specific audiences and individual communities.

Rex also spent 10 years at Screenvision Media, growing and evolving the cinema space. He played a pivotal role in the industry, expanding the potential of the medium from a place-based OOH tool to a high impact, premium video solution that rivaled the value of Prime Time TV.

The foundation of Rex’s career was established in the agency world where he was a media planner working on studio accounts such as Sony Pictures, Paramount Pictures, and Fox Home Entertainment.

Rex is a movie buff, hack golfer, scotch enthusiast and a die hard Laker fan.

Alex Schiffer
Breaking News Reporter

Alex Schiffer is a breaking news reporter for Front Office Sports. He previously covered the Brooklyn Nets for The Athletic and the Missouri Tigers for The Kansas City Star. He hails from New Jersey and graduated from the University of Missouri.

Derryl Barnes
Multimedia Reporter

Derryl Barnes is a Multimedia Reporter at Front Office Sports, responsible for hosting and producing videos across digital platforms.

Prior to joining Front Office Sports, he created digital video content as an intern for ESPN, The Wall Street Journal, and the Miami Hurricanes. In 2024, he completed a fellowship with TNT Sports as an NBA sideline reporter and won the Jim Nantz Award for the nation’s most outstanding collegiate sportscaster.

Barnes is a graduate of the University of Miami with a degree in Broadcast Journalism.

He currently lives outside Chicago.

Catherine Chen
Copy Editor

Catherine Chen is a copy editor at Front Office Sports. Prior to FOS, she worked as a copy editor at Sports Illustrated. She graduated from UC Berkeley and currently lives in New Jersey.

Dennis Young
News Editor

Dennis Young is the news editor at Front Office Sports. He's been a writer and editor at the New York Daily News, SFGATE, FloSports, and several other outlets. He lives in Brooklyn, New York.

Taylor Johnson
Director, Events and Live Journalism

As the Director of Events and Live Journalism at Front Office Sports, Taylor leads the charge in overseeing event operations, shaping strategic initiatives, and executing both in-person and virtual experiences.
With a decade-long tenure in the sports and live entertainment business, Taylor has cultivated her expertise in bridging the gap between business-to-business and consumer-facing events at Billboard and Oak View Group. Her portfolio ranges from intimate dinners with c-suite executives, to large-scale conferences with athletes and artists.
A former New Yorker now calling Austin, Texas home, Taylor brings a wealth of industry knowledge and passion for crafting innovative and unique moments to her role at FOS.

Amanda Murray
Senior Creative Strategist

Amanda Murray is a Senior Creative Strategist at Front Office Sports. She joined us from the Drone Racing League, where she spearheaded partnership strategy and ideation on the business development team.

Before her time at DRL, Amanda began her career at CBS, focusing on digital integrated marketing. She was also part of the Paramount+ launch team, collaborating closely with digital sales to bring the streaming service to market.

Amanda earned her B.A. in Communications from the University of Maryland. Currently residing in New York City, she enjoys exploring new restaurants, living an active lifestyle, and spending quality time with family and friends when she's not working.

A.J. Perez
Senior Reporter

A.J. Perez is a senior reporter for Front Office Sports. He has spent more than a decade as a national sports writer at various outlets, including USA TODAY, FoxSports.com, CBSSports.com, and AOL Sports.

Perez, a native of the Garlic Capital of the World (Gilroy, Calif.), attended San Jose State and resides in Northern Virginia.

Caroline Bynum
Creative Strategist

As a Creative Strategist, Caroline Bynum helps conceptualize original content and tell the stories of FOS partners.

Caroline loves the dedicated teamwork and rewarding nature of fast-paced start-ups, as she previously helped launch On3 and Outsider. At both companies, Caroline was able to touch a range of business departments, including e-comm, marketing, content and publishing. She facilitated brand partnerships, created and executed product launch plans, guided UX development, and led a team of creators in producing social-first series.

Caroline graduated from UNC-Chapel Hill, where she worked with the athletic department's production team and spent a summer in Bristol, CT interning with ESPN. She now resides in Nashville, TN with her pup, Scout.

Amanda Christovich
Reporter

Amanda Christovich is a reporter and writer for Front Office Sports. Her work has previously appeared in The Wall Street Journal and USA TODAY.

Christovich received a B.A. in English from Georgetown University and a M.S. in Journalism from Columbia University. She currently lives in New York City.

Diana Nichols
Manager, People Operations

A born and raised Arizona native. Passionate about the human experience in the work place.

Diana is a proud Arizona State graduate who majored in Business Communication & Entrepreneurship and minored in Dance.

Diana is a People Operations Manager here at Front Office Sports where she helps lead Talent Acquisition, L&D, Culture and Engagement and more!

Prior to FOS, Diana worked at Paradox, an AI based tech company that she helped grow from 40 to over 400 employees becoming the fastest growing company in Arizona and HR Technology.

Carter Gingerich
Audience Operations Intern

Carter Gingerich is an Audience Operations/ Analytics Intern at Front Office Sports.

Prior to joining FOS, Carter worked as a Data Management Intern at the Lancaster Chamber of Commerce and as a Talent Manager at the Esports Management Agency, CarterPulse.

He will be graduating this May with a BS in Sport and Recreation Management from Temple University. In his free time, Carter enjoys running and is looking forward to running 2 marathons in the next 4 months.

Bella Santos
Social Media Editor

Bella Santos is a Social Media Editor at Front Office Sports.

Prior to FOS, she worked as a Franchise Content Producer at Morning Brew, a Social Media Editor at Cheddar News, and as the Phillies Social Media Specialist at NBC Sports Philadelphia.

Bella graduated from Ramapo College of New Jersey and currently lives in Philadelphia, Pennsylvania.

Elyse Ensor
Sr. Manager, Data & Insights

Elyse Ensor is the Sr. Manager, Data & Insights at Front Office Sports,

Prior to joining FOS, Elyse was a Business Strategy Analyst for Austin FC, Major League Soccer Team in Austin, TX.

An Atlanta native, she received her BBA from the McCombs School of Business at the University of Texas and has been in Austin since.

Dan DeMonte
Head of East Brand Partnerships

"Dan DeMonte is the Head of East Brand Partnerships at Front Office Sports where he works directly with brands and their agencies to develop holistic advertising partnerships across the FOS ecosystem.

Prior to Front Office Sports, he held similar positions for major national publishers such as U.S. News & World Report and Ziff Media Group. With a sports journalism degree from Penn State University, his career started in Minor League Baseball before spending 4 years at The Media Kitchen in New York planning national advertising campaigns.

He lives in Maplewood, NJ with his wife and two kids. Despite his 20 handicap, he still pretends he’s on the PGA tour on weekends."

Jeff Jarboe
Senior Manager, Integrated Marketing

Jeff Jarboe is a Senior Manager of Integrated Marketing at Front Office Sports.

Jeff came to FOS from Meredith Corporation, where he spent three years working as the Marketing Coordinator for the Southern, Coastal and Midwest Living brands. Prior to Meredith’s acquisition of Time Inc. in Spring 2018, Jeff served as Sales Assistant, working across categories on brands such as People, Entertainment Weekly, TIME, Golf and Sports Illustrated.

Jeff received his B.A. in Sports Journalism and Communications from the University of Connecticut. He lives in Hoboken, N.J., where he enjoys watching his New York Jets let him down on Sundays.

Isaac Oliff-Lieberman
Brand Partnerships Intern

Isaac Oliff-Lieberman is a Sales and Marketing summer intern at Front Office Sports.

Prior to his internship at FOS, he interned at VaynerSports and Limitless NIL where he harnessed his passion for sales and brand marketing within the sports industry. During his sophomore year, he was also heavily involved with the Temple Women’s Basketball Team as a practice player and student manager.

He is a rising senior at Temple University majoring in Sport and Recreation Management. He currently lives in Bergen County, New Jersey. Isaac is also an avid New York sports fan and hopes to see a Knicks championship in the near future!

Kyle Martin
Manager, Growth & Audience Operations

Kyle Martin is a Growth Marketer at Front Office Sports.

Martin previously worked at Legends Global Merchandise and the Columbia Fireflies.

Martin received a Bachelor’s Degree in Sport Marketing and Management from Indiana University and lives in Indianapolis, Indiana.

James Goldstein
Director, Revenue Enablement

James Goldstein is the Director, Revenue Enablement at Front Office
Sports.
Prior to FOS, he spent 8 years at Rockerbox, most recently as the Head of
Revenue Operations and Partnerships. James joined Rockerbox as the fifth
employee and helped grow revenue from $0 to over $10 million, while building
multiple teams across sales, partnerships, and finance.
James graduated from New York University with a bachelor’s degree in Sports
Management. He and his wife, Peri, live in New York City.

Hilary Lemonick
Director, Integrated Marketing

Hilary is the Director of Integrated Marketing at Front Office Sports.

She brings extensive experience in amplifying brand presence and driving growth through strategic branding, social media, and content marketing initiatives. With a proven track record, she has honed her expertise in the Consumer Packaged Goods (CPG) industry, demonstrating her knack for elevating brands to new heights.

In her previous role as the Director of Content & Influencer Marketing at Super Coffee, Hilary achieved remarkable success by cultivating a strong online presence for the brand. Her accomplishments span across various digital avenues, including organic and paid social media, email and SMS campaigns, premium content creation, and influencer partnerships.

Outside the corporate world, Hilary's life is a testament to her dedication. She is a former Division I Lacrosse player and proud alumna of Cornell University, where she graduated. Her passion for fitness and the great outdoors is a constant presence in her life, and she spends her weekends skiing, running, and hiking in the mountains, reflecting her love for adventure and an active lifestyle.

Madison Shane
Manager, Integrated Marketing

Madison Shane is a Manager, Integrated Marketing at Front Office Sports. Prior to joining FOS, Madison worked at Fanatics as the Corporate Sponsorship Coordinator, where she assisted with MLB and NFL sponsorship deals.

Madison received her B.B.A in Business Management with minors in Sport Management, Marketing, and Economics from the University of Illinois at Springfield, where she was also an inaugural member of the university’s Cross Country and Track and Field teams.

Madison continued her education at the University of South Florida as a member of the Vinik Sport and Entertainment Program, earning her M.B.A in Sport Business and her M.S in Sport and Entertainment Management.

Madison currently resides in Tampa, Florida – the city of champions.

Karl Bostick
Director, Integrated Marketing

A decorated athlete from New Jersey, Karl was a Division I running back, starting his career at the University of Akron, before transferring and graduating from Elon University.

Upon graduating, Karl started his career in sports marketing at NASCAR where he built his understanding of fan engagement and brand development. Working in their marketing department, he was responsible for refining NASCAR’s social media strategy and brand voice. From there, his career took him to Bleacher Report, where he led content partnership development for key accounts such as American Express, Under Armor, and Neiman Marcus. His efforts led to Bleacher Report reaching $100M in revenue and being recognized by the Clios and the Webby Awards for developing game-changing marketing campaigns.

After leaving Bleacher Report, he spent time at both Roc Nation Sports and Priority Sports & Entertainment working directly with athletes as their brand marketing advisor. Karl has built a successful track record working with Fortune 500 brands and A-list influencers to build equitable marketing campaigns.

Rachel Skolaski
Creative Strategist

Rachel Skolaski is a Creative Strategist at Front Office Sports.

Prior to joining FOS, Rachel held various roles at LEARFIELD, including Internal/External Events Assistant, Business Development Coordinator and most recently Branding and Marketing Coordinator.

Rachel received her B.S in Business Administration with a concentration in Marketing from the
University of Nebraska Omaha where she also was a member of the university’s tennis team.

Margaret Fleming
Breaking News Reporter

Margaret Fleming is a Breaking News Reporter at Front Office Sports.

She previously covered the business of sports media as a fellow at Business Insider, with a special focus on NIL, women's sports, VCs and startups, and sports betting. She also worked at CNBC, The Colorado Sun and Pittsburgh's NPR station, and has bylines in ProPublica, the Chicago Tribune, Tampa Bay Times, Pittsburgh Post-Gazette, and Equalizer Women's Soccer Magazine.

She received her BSJ and MSJ from Northwestern University, where she was a part of WNUR Sports and the Medill Investigative Lab. A Chicago native, she currently lives in New York City.

Daniel Myrick
Podcast Producer

Daniel Myrick is the Podcast Producer for Front Office Sports, responsible for the production and publication of Front Office Sports’ podcasts.

Prior to joining Front Office Sports, Myrick spent two years as a producer and anchor for UNC-Chapel Hill’s award-winning news radio program Carolina Connection, as well as the sports producer for the flagship station of UNC sports, 97.9 The Hill. A North Carolina native, he received a B.A. in Media and Journalism from the University of North Carolina at Chapel Hill.

He currently lives in Chapel Hill.

Mike Wierzbinski
Head of Midwest Brand Partnerships

Mike joined Front Office Sports as the Head of Midwest Brand Partnerships in late 2023. Mike started his media career 17 years ago on the agency side at OMD Chicago where he helped plan and execute Fortune 100 brands digital media strategies. Mike left the agency side for a little known startup, TheFacebook in 2008. Mike was a founding member of the Facebook Chicago and New York offices and since helped build, establish and grow the sales and account management teams for other startups in Chicago such as; Snapchat, Zynga, Code3 and PCH Media.

On the publisher side, Mike started out in account management and eventually managed the regional account management and sales teams at Code3 and Snapchat. For Front Office Sports, Mike is back to doing what he loves, building Front Office Sports' presence in the Midwest and expanding the partnerships with all brands interested in inserting themselves at the intersection of sports, culture and business.

When Mike is not working on the future of Front Office Sports, he spends his time coaching his three sons' sports teams and enjoying the Chicagoland food scene with his wife.

Vlad Verba
Product Manager

Vlad Verba is a Product Manager at Front Office Sports, currently working on internal team tools and consumer-facing products.

Vlad previously worked on the Growth team at Airtime, where he built software and systems to optimize targeting and better onboard consumers.

He received his degree in Computer Engineering from Columbia University and currently lives in Jersey City.

Victoria Baldwin Dailey
VP, Creative Strategy

As VP, Creative Strategy, Victoria brings the innovative ideation, strategy and creative firepower to fuel our brand partnerships.

Victoria is a passionate brand storyteller with past experience spearheading innovative paid media campaigns at Snap Inc. and developing creative marketing strategies in sports and entertainment at Octagon.

Victoria is a graduate of the University of Kansas (Rock Chalk!) and currently resides in Chicago.

David Rumsey
Newsletter Writer

David Rumsey is a Newsletter Writer of Front Office Sports' twice-daily flagship newsletter.

Before joining FOS, David spent seven years at Sports Business Journal, covering nearly every aspect of the industry. He has a B.A. in Communication Studies from Southern Adventist University in Chattanooga, TN.

While Charlotte, NC will always be David's hometown, he's currently embracing the remote work lifestyle. Be on the lookout, you might spot him in a city near you.

When he's not writing, you can find David on the golf course, usually getting in as many strokes as possible. Who wants to shoot a low score anyways?

Jeremy O’Brien
Sr. Social Media Editor

Jeremy O’Brien is a Sr. Social Media Editor at Front Office Sports, executing daily social strategy across various digital platforms.

Prior to joining FOS in July 2021, O’Brien spent three years in social media and communications in college athletics at Texas Tech University. He also spent two years as a baseball analysis and social media intern for the Toledo Mud Hens, Triple-A affiliate of the Detroit Tigers.

An Ohio native, he received his B.S. in Business Management from Miami University. He currently resides in Lubbock, Texas.

Eric Fisher
Newsletter Writer

Eric Fisher is a Newsletter Writer at Front Office Sports, joining the team in 2023. Fisher is a nearly three-decade veteran of the news business, having previously covered sports business in editing and reporting roles with SportBusiness, Sports Business Journal, and The Washington Times, and he started his career with the Easton (Md.) Star-Democrat. Originally from upstate New York, Fisher now lives in northern New Jersey, and is a graduate of St. Bonaventure University.

Matthew Tabeek
Senior Newsletter Editor

Prior to joining Front Office Sports, Matthew Tabeek was the digital managing editor for the Atlanta Falcons, where he created, planned, and implemented the editorial content strategy for four seasons.

As the ‘voice of Falcons fans,’ he also wrote columns, features, and stories and hosted a podcast.

Tabeek held a number of different positions during a six-year run at CBS Sports, overseeing NFL content, managing a team of reporters and columnists, and running point during big events like the Super Bowl.

Tabeek has worked at a handful of newspapers, including the Cincinnati Enquirer and Fayetteville Observer, and has won several state press awards for his writing and work as an editor.

Tabeek graduated from West Virginia University with a degree in journalism and was a graduate assistant at Marshall University. He’s married and the father of three – a model, a musician, and a college student.

Michael McCarthy
Senior Writer

Michael McCarthy is an award-winning Senior Reporter for Front Office Sports.

McCarthy has won both Best News Story and Best Project Reporting from Associated Press Sports Editors (APSE).

His stories have appeared in the New York Times, Sports Illustrated, USA TODAY, CNBC, The Wall Street Journal, Sporting News, Newsday, Adweek, and the official publications of the Super Bowl, National Baseball Hall of Fame, and National Basketball Retired Players Association.

Four-time national award-winning journalist. Winner of one of Time magazine’s 25 Best Blogs for “Game On” in 2012.

McCarthy has appeared as a commentator on everything from CBS This Morning, NBC’s Today show, and Fox & Friends to ESPN, CNBC, CNN, NPR, and the BBC.

He’s planned and moderated industry panels at the Cannes Advertising Festival, LEADERS, Hashtag Sports, Doha GOALS and American Association of Advertising Agencies and BSM Summitt.

McCarthy also serves as a part-time Journalism Professor at Rutgers University. He lives in New Jersey with his wife and children.

Mason Burgin
Director, Social Media

Mason Burgin is the Director of Social Media at Front Office Sports, managing the day-to-day execution of FOS’s social strategy across all digital platforms.

Prior to Front Office Sports, Mason worked with the New Orleans Saints & Pelicans, coordinating day-to-day creative and gameday assets.

Mason graduated from the University of Tennessee with a B.A. in Communication. He also interned in the Athletics department and worked as an NFL LCC for the Tennessee Titans.

He currently lives in Nashville, TN.

Peter Richman
Senior Features Editor

Peter Richman is a Senior Features Editor at Front Office Sports.

He assists with the brand’s content strategy and manages a team of writers on Front Office Sports New + Features team, which dives into the numbers and trends behind the biggest stories in sports.

He was previously an Editor at Bleacher Report, spending several years in the Copy and Quality departments. He is an alumnus of Claremont McKenna College and a New Rochelle native, who currently lives in New York.

Owen Poindexter
Podcast Host

Owen Poindexter is a Podcast Host for Front Office Sports.

Previously, he wrote for Wired, The Athletic, Slate, Forbes, The Hardball Times, and many more.

Poindexter has a BA from Oberlin, and an MFA from Mills. A Brooklyn transplant, he has lived in Berkeley for 12 years.