About Us

Front Office Sports is the leading multi-platform media and news organization covering the business of sports.

Front Office Sports was named one of Fast Company’s Most Innovative Companies in 2021, AdWeek’s Hottest in Sports in 2022 and 2024, and listed on Inc. 5000 in 2023 recognizing the fastest-growing private companies in America.

Our Investors

Our Team

Adam White
Founder & CEO

Adam White is the Founder and CEO of Front Office Sports (FOS), the leading media brand covering the business of sports.

From best-in-class newsletters and social channels to news-driving exclusive reporting, FOS helps millions of business professionals make sense of where sports meets industry.

In 2018, White was recognized as a Forbes 30 Under 30 in the sports category.

White received his B.S. in Sport Administration from the University of Miami and lives in New York City.

Russell Wilde
Co-Founder & COO

As COO and Co-Founder, Russell Wilde is responsible for the day-to-day business operations of Front Office Sports.

Prior to FOS, Wilde held various roles in Strategy, Operations, and Marketing at Thuzio, a sports media and events company that produces a weekly live sports interview show for a Members-only audience, and Julius, a SAAS influencer marketing platform. Wilde started with Thuzio in 2013 as an intern and worked his way up to a senior marketing management role in 2017.

Wilde received his B.S. in Sport Administration from the University of Miami.

Adam Frischer
EVP, Head of Brand Partnerships

Adam Frischer is the EVP, Head of Brand Partnership of Front Office Sports, overseeing all functions of the brand partnerships team, with a focus on scaling advertising revenue through strategic team structure, streamlined process and leveraging key relationships with brands and agencies.

Before FOS, Frischer spent ~20 years in Media and Production, the last 8 years effectively introducing new media companies to Madison avenue. Frischer was most recently at Tastemade where he was Head of US Sales, overseeing all media-related revenue streams. During his tenure at Tastemade, Frischer built a highly successful and strategically structured sales organization that delivered over a quarter-billion dollars in revenue, while maintaining seller-retention rates at nearly twice that of the industry average.

Frischer graduated from the University of Vermont and today lives in Syosset with his wife, Andrea, their two children, Ruby and Miles, and dog Lola.

Jonny Sonkin
EVP, Marketing & Operations

Jonny Sonkin is the EVP of Marketing and Operations at Front Office Sports. He has spent the last 15 years at leading sports, entertainment and lifestyle marketing agencies managing brands, sports properties and talent across sponsorship, activation and media. Prior to his role here, Jonny served as the Chief Business Officer at ThePostGame, a hybrid content studio and consultancy that specializes in the production and distribution of original, branded and commercial content.

Before ThePostGame, Jonny served as the Chief of Staff for Accelerate360, where he presided over the internal marketing agency that was designed to be the connective tissue between a multi-billion dollar distribution business and it’s media IP, including Us Weekly, OK!, Men’s Journal and 30+ of the largest consumer-facing media brands in the world.

Prior to Accelerate360, Jonny was the Vice President and Head of Business Development at Engine Shop, a full-service engagement marketing agency that worked with clients including Mercedes-Benz, AB InBev, Delta Air Lines, Microsoft, American Family Insurance, Virgin Voyages and Major League Soccer.

Sonkin started his career at world renowned sports agency, IMG, where he worked with Fortune 50 brands like Kia Motors, T-Mobile, USAA, Starwood Hotels, DraftKings and many more to help them realize their sponsorship ambitions and develop activation strategies that leveraged partner IP.

Jonny graduated from Syracuse University and currently lives in New York City with his wife, Michele, and their 2 kids, Coby and Romi.

Adam Duerson
Editor-In-Chief

Adam Duerson is the Editor-In-Chief of Front Office Sports, overseeing all editorial content, including newsletters, podcasts and social media.

Before FOS, Duerson spent 20-plus years at Sports Illustrated, where he was the executive editor overseeing all features at the magazine and website. During his tenure Duerson led news, soccer and NFL sections; he spearheaded SI’s first narrative podcast, Fall of a Titan; and he drove SI’s push into adapting original works on TV and film.

Duerson graduated from the University of Wisconsin-Madison and today lives in Brooklyn with his wife, Meena, and their two children, Bear and Hart.

Edgar Walker
VP, Audience Operations and Analytics

Edgar Walker is the VP, Audience Operations and Analytics, overseeing the Front Office Sports audience growth efforts while leading analytics and product efforts across the organization.

Prior to joining FOS in early 2020, Walker was the founder and principal of The Gameplan Group, a niche sports media advisory and investment firm in Denver, Colorado. He previously spent three years at Bleacher Report as the lead analyst for the B/R App, building comprehensive strategies around user engagement, retention, and personalization. During his time at B/R, the app reached all-time highs in active users and set industry highs for per-user engagement figures.

In 2014, Walker operated a boutique sports and digital marketing firm, Surge4 Marketing, after founding — and later selling — a basketball events and media business in his home state of Maryland.

An alumnus of UNC-Chapel Hill, Walker is a Baltimore native currently living in Denver.

Shirra Preval
VP, People Operations

Shirra joined Front Office Sports in March 2023 to pioneer the People Operations function with programs and initiatives that help shape our company culture. She partners closely with the leadership team to attract, hire, develop, and retain the talented people on this About Us page.

Before her role at Front Office Sports, Shirra was a key contributor in the executive recruiting and talent management at Comcast, where she was instrumental in onboarding many leaders and supporting talent strategies for the company.

When Shirra isn’t nurturing the FOS people experience, she enjoys time with loved ones, dining, going to concerts, traveling, or her favorite pastime which is reading a book in the sun.

If you’re interested in working at Front Office Sports - head over to our Careers page to register your interest or apply!