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    Asset Class

    The latest in sports finance, investment, and transaction activity.

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    Latest Stories

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    Jun 17, 2026; Southampton, New York, USA; Bryson DeChambeau (L) and Jon Rahm (R) walk together during a practice round for the U.S. Open golf tournament.
    by

    Clock Is Ticking on LIV Golf’s Search for New Investors
    LIV’s U.K. event is scheduled to begin July 23.
    Aksha Bhatia, Max Homa, and Tiger Woods of Jupiter Links before a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.
    by

    Versant Buys Woods-Backed Golf Simulator Company for $530M
    Full Swing is the predominant technology used by TGL.
    Nike store
    by

    Nike’s Rumored China E-Commerce Gamble Could Be a Misstep
    Nike will reportedly stop letting other companies sell its products online in China.
    Jan 22, 2026; Los Angeles, California, USA; Washington Spirit team owner Michele Kang talks to media during a press conference at BMO Stadium.
    by

    Michele Kang to Buy Lyon in Deal That Would End Textor’s Ownership
    Kang will pay $30 million for around 88% of Lyon.

    Asset Class Event

    FOS Live
    New York City • September 15, 2026 • 8AM - 1PM

    Sports has become one of the hottest investment opportunities in the global market. Franchise valuations are climbing to record highs; private equity is reshaping team ownership; athletes are evolving into institutional investors; and leagues are becoming platforms for global capital. Meanwhile, prediction markets are upending the incumbent sports betting giants.

    After an impactful debut in 2025, Asset Class, our live event led by FOS deals reporter Ben Horney, is back for its second year.

    Join the industry’s most influential power players for high-impact conversations about the deals transforming sports.

    Asset Class is where capital and competition intersect.

    Learn More & Register
    asset class event
    October 16, 2025

    NHL Expansion Fee Soars to $2B As League’s Value Surges
    The buy-in price for the league will more than triple.
    Jason Belzer
    October 17, 2025

    College Sports Is ‘Too Big of an Opportunity’
    Panelists at the Asset Class summit agreed college sports is the next frontier.
    Dave Checketts
    October 17, 2025

    When David Stern Accused Knicks of Circumventing Salary Cap in 1993
    The Knicks walked away clean when accused of cap circumvention in the 1990s.
    Jon Ledecky
    October 17, 2025

    Islanders Owner Warns WNBA Against Labor Strife: ‘No Bueno’
    Jon Ledecky drew a stark contrast between the two leagues.

    Asset Class Newsletter

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    New capital is flooding into sports at every level. Asset Class from deals reporter Ben Horney brings you the very latest in sports finance, investment, and transaction activity, straight to your inbox.