Latest Stories
In Sudden $12.5B Lakers Sale, Big Questions Remain
Why did Mark Walter flip the NBA’s crown jewel in 10 months?
‘Totally Nuts’: Mark Walter’s Lightning-Fast Lakers Flip
“It is the fastest flip I know of,” a sports economist tells FOS.
Varsity Brands CEO on PE Ownership and the Business of Cheer
Varsity includes a cheerleading business and an athletic apparel division.
Why Investors Want to Bring Athletes Into Ownership Groups
LeBron James and Tom Brady have ownership stakes in multiple sports teams.
Asset Class Event
FOS LiveSports has become one of the hottest investment opportunities in the global market. Franchise valuations are climbing to record highs; private equity is reshaping team ownership; athletes are evolving into institutional investors; and leagues are becoming platforms for global capital. Meanwhile, prediction markets are upending the incumbent sports betting giants.
After an impactful debut in 2025, Asset Class, our live event led by FOS deals reporter Ben Horney, is back for its second year.
Join the industry’s most influential power players for high-impact conversations about the deals transforming sports.
Asset Class is where capital and competition intersect.
Asset Class Newsletter
More NewslettersNew capital is flooding into sports at every level. Asset Class from deals reporter Ben Horney brings you the very latest in sports finance, investment, and transaction activity, straight to your inbox.