Sunday, September 20, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Wasserman Agency Buyers Narrow as PE Conflicts Sideline Major Firms

The Team, formerly Wasserman Group, has been for sale since February.

Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
Imagn Images

The list of suitors for Casey Wasserman’s sports and entertainment agency has narrowed further, with TA Associates exiting the process and two former Endeavor executives still weighing whether to join a bid—potentially in partnership with private-equity backers.

The Team, formerly Wasserman Group, has been for sale since February, a process triggered by reputational fallout tied to the founder’s past interactions with Jeffrey Epstein and Ghislaine Maxwell after previously undisclosed email exchanges from 2003 between Wasserman and Maxwell surfaced publicly. Several high-profile clients, including singer Chappell Roan and retired soccer star Abby Wambach, subsequently ended their relationships with the firm.

Despite the backdrop, operations inside the agency have continued largely uninterrupted. The firm still represents thousands of athletes and entertainers, including NFL players Maxx Crosby and Geno Smith, NBA forward Klay Thompson, and WNBA star Paige Bueckers. Earlier this week, the firm acquired Provisions Golf, the longtime agency of golf influencers Grant Horvat and brothers Wesley and George Bryan.

Behind the scenes, the sale process—run by Moelis & Co.—has steadily tightened. What initially drew interest from more than 100 parties has narrowed to roughly half a dozen remaining suitors, according to sources familiar with the matter.

Conflict of Interest

When the process began, many private-equity firms quickly encountered a structural constraint: firms that own—or want to own—stakes in professional sports teams can face conflicts of interest when also owning agencies that represent players in those leagues. That dynamic effectively sidelined firms such as KKR, Apollo, and Silver Lake.

“That wipes out a lot of players,” one source says.

TA Associates, which had been among those vying for the agency, is no longer pursuing a bid, a source familiar with the matter tells FOS.

Patrick Whitesell and Jason Lublin of Win Sports Group, who have been believed to be in the running since early in the sale process, are being pursued by potential private-equity bidders about teaming up on a bid. There is ongoing dialogue between the duo and PE firms, but they have not made any decision on whether they want to continue to participate in the process, and if they do, with whom they would partner, sources tell FOS.

Whitesell and Lublin previously helped build Endeavor, the powerhouse sports company that does business in events, content production, technology, and athlete representation, and is also the leading shareholder of TKO Group Holdings, the parent company of UFC, WWE, and more. Whitesell left Endeavor last year and formed two independent companies: talent agency Win Sports Group and investment firm WTSL, which is backed by Silver Lake. Lublin left Endeavor not long after to join Whitesell in his new business.

Those still considered to be in play include PE firm Permira, United Talent Agency, which is backed by EQT, and Excel Sports Management, which in November was purchased by a unit of Goldman Sachs. Providence Equity Partners, which reportedly owns a roughly 60% stake in The Team, is keeping its options open and could choose to sell or roll over its equity depending on what agreement is ultimately reached, sources say. Representatives for Permira and Goldman Sachs declined to comment, while representatives for UTA and Providence did not immediately respond to requests for comment.

Bids for The Team have reached $3 billion or higher, and contrary to some media speculation, the company wants to do one deal; it has no interest in selling only parts of the company, sources tell FOS

Interested buyers still moving forward will soon receive additional access to financial information as the process advances, though timing for the next bidding phase remains unclear.

A representative for Moelis declined to comment. A representative for The Team did not immediately respond to a request for comment.

This field is for validation purposes and should be left unchanged.

Sign up for the
Asset Class Newsletter

Get the latest in sports finance, investment, and transaction activity, straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bhathals

Fire, Thorns Owners All In on Portland Despite Missing Out on Blazers

The sibling owners say Portland is a “mid-market unicorn.”

Mark Walter and His Insurance Empire Face New Class Action Suit

An annuity holder sued the owner of the Dodgers and his companies.
asset class

Ndamukong Suh Says He Almost Invested in the Seahawks

He also “looked at” the Portland Blazers and Thorns.
Jay Williams Asset Class Front Office Sports
Exclusive

Jay Williams: ‘We All Participated’ in Cash Payments Before NIL

Williams said the payments came in “duffel bags” during the playful exchange.
podcast thumbnail mobile
Front Office Sports Today

NFL Ratings Dip, Steve Belichick Resigns, Knicks Ticket Refunds

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
Exclusive

LeBron James Polymarket Deal Worth $15 Million a Year

James is not an investor in Polymarket, just an endorser.
Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Exclusive
September 10, 2026

New Funding Doubles TGL Parent Company Valuation to $1B

TMRW is the parent company of indoor golf leagues TGL and WTGL.
Ndamukong Suh
September 16, 2026

Ndamukong Suh: ‘I Don’t Necessarily Agree’ With PE in Youth Sports

“They’re always gonna be looking for those returns.”
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
September 4, 2026

Mark Stevens Is Seahawks’ Top Minority Investor

Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.
September 3, 2026

Meet the Seahawks’ New Minority Owners

There are multiple PE, VC, and AI investors.
Feb 5, 2026; Dallas, Texas, USA; A view a Wilson NBA basketball and logo during the game between the Mavericks and the Spurs at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
Exclusive
September 3, 2026

‘Deal Terms on the Table’: Inside the NBA’s Prediction-Market Talks

Multiple prediction-market partners are expected in time for this season.
Exclusive
August 30, 2026

US Open Signs Exclusive Deal With Kalshi

The surprise deal was reached just ahead of this year’s main draw.