June 11, 2026

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Front Office Sports - Asset Class


Depending on who you ask, newly proposed rules to govern prediction markets represent either a strong start toward proper regulation or window dressing that tries to push past the broader argument that sports event contracts should be prohibited outright. One thing seems certain: The proposal isn’t about to change anyone’s mind.

—Ben Horney

First Up

  • “The best investment you can make anywhere in sports right now is the NWSL,” six-time MLS Cup champion Landon Donovan tells FOS. Read the story.
  • Kalshi and Polymarket are capitalizing on Knicks momentum in the NBA Finals, turning the internet culture they cultivate into real-world marketing moments. Read the story.
  • Spanish soccer team Osasuna took out an insurance policy to mitigate its risk of getting relegated, and never knew about a Kalshi bet. Read the story.
  • FanDuel has undergone its third round of layoffs in less than a year, adding to mounting job cuts across the gambling industry. Read the story.

CFTC’s Proposed Sports Rules Won’t Quiet Prediction-Market Critics

Kristian Tuxen Ladegaard Berg/ NurPhoto/Reuters

Newly proposed rules to govern prediction markets would restrict bets that most regulated platforms in the U.S. don’t currently offer, like in-game props such as next pitch, markets on sports below the collegiate level, and officiating decisions. 

The 267-page notice of proposed rulemaking from the Commodity Futures Trading Commission, released Wednesday, largely leaves intact the game-outcome, player-performance, and season-long markets that have fueled the industry’s growth. Contracts tied to final scores, point differentials, win-loss outcomes, tournament advancement, individual and team statistical performance, and season-long performance metrics would remain permissible under the proposal.

The document defends the regulator’s position that it holds exclusive jurisdiction over prediction markets, including sports—the CFTC is actively suing six states that have sought to tamp down platforms’ ability to offer sports event contracts, while platforms like Kalshi, Robinhood, and Crypto.com are fighting dozens of lawsuits over their sports offerings. The issue is expected to eventually reach the U.S. Supreme Court.

“The CFTC is doubling down on the idea that they think sports are an area that falls within their jurisdiction,” former CFTC lawyer Carl Kennedy, who now works at law firm Katten Muchin, tells Front Office Sports.

In fact, the CFTC spends considerable time explaining why sports event contracts may provide economic value, pointing to their potential usefulness for advertisers, sponsors, broadcasters, venue operators, and other businesses seeking information about future events.

The proposal does outline potential restrictions, including with respect to event contracts on outcomes that could be easily manipulated, like markets tied to a specific player’s health, or those that would be similar to what got Guardians pitchers Emmanuel Clase and Luis Ortiz in trouble (the bets involved in their situation were placed on traditional sports betting platforms, not prediction markets). 

Other categories that could be flagged include anything tied to physical altercations, events involving participants below the collegiate level (such as high school and youth sports), and markets related to referee decisions, because they could be manipulated by a single official.

Under the proposal, if an event contract that has been self-certified by a platform raises concerns, the CFTC would be authorized to initiate a 90-day review of the market. The regulator would then have to issue an order approving or rejecting the contract within those 90 days. The CFTC can request that a platform suspend the market amid the review, but it’s not clear how enforceable that request would be in practice—meaning users could potentially continue betting on a market while it’s under review.

The worst fears of some prediction-market proponents did not come to pass. The CFTC is not proposing a blanket ban on prop bets or parlays, something its chairman, Michael Selig, did not rule out when speaking to FOS in April. 

What’s Next?

The proposal does not mean new rules have been implemented. Once the notice is published in the Federal Register, the public will have 45 days to offer additional comments to the CFTC. U.S. gaming attorney Dan Wallach—a fierce critic of sports event contracts—noted on social media that it appears the proposal will be published in the Federal Register on Friday, meaning the public comment period will run through July 27.

Depending on who you ask, the proposal is either a strong start toward properly regulated prediction markets, or window dressing that tries to push past the broader argument that sports event contracts should be prohibited outright because they’re too similar to traditional sports betting, which is regulated at the state level.

“I think the CFTC is trying to figure out a way to put in place the right guardrails or rules that are reasonable,” JB Mackenzie, VP and GM of futures and international at Robinhood, tells FOS.

“I don’t think it’s changing anyone’s mind who was predisposed toward an opinion,” says Melinda Roth, a professor of business, sports law, and corporate finance at Washington and Lee University. “But the clarifications, should people actually go through the document, are actually helpful.”

There are a number of different clarifications, including around statutory language that many observers on either side of the argument acknowledge is vague. The proposal attempts to define key terms like “gaming,” while laying out how the CFTC intends to determine whether a sports event contract is contrary to the public interest. 

Another notable clarification, according to Kennedy, is the CFTC makes very clear that exchanges are responsible for ensuring the markets they offer are not susceptible to fraud, manipulation, or insider-information concerns.

“A main thrust is that the CFTC wants exchanges to impose a little self-discipline,” he tells FOS. 

Rob Schwartz, a former general counsel at the CFTC who now works for law firm Morgan Lewis, posted on social media that he is “impressed with the work the CFTC has done here.” He noted that “the final version ultimately will be challenged in court, but whatever you think about event contracts, the existing rules are problematic.”

DEAL FLOW

Steve Cohen Buys Another Team

Aug 14, 2025; New York City, New York, USA; New York Mets owner Steve Cohen stands on the field before a ceremony to honor first baseman Pete Alonso (not pictured) for breaking the Mets all time home run record before a game against the Atlanta Braves at Citi Field.

Brad Penner-Imagn Images

  • Mets owner Steve Cohen has purchased a WTGL team that will be based in New York. The women’s version of TGL—the indoor golf league cofounded by Tiger Woods and Rory McIlroy—has other famous franchise owners, including Falcons owner Arthur Blank, Reddit cofounder Alexis Ohanian, and former U.S. women’s national soccer team star Alex Morgan. WTGL, which is the second major property for parent company TMRW Sports, is set to debut this winter.
  • Lakers, Dodgers, and Chelsea co-owner Todd Boehly is the latest suitor with interest in the Seahawks, according to Semafor. Canadian billionaire Steve Apostolopoulos, who in 2023 bid for the Commanders and was previously named by ESPN as a potential Seahawks suitor, is also vying for the NFL franchise, as is ArcelorMittal CEO and Celtics minority investor Aditya Mittal, Front Office Sports can confirm. Other reported bidders include 49ers minority investor Vinod Khosla and former Celtics owner Wyc Grousbeck.
  • Former Bucks owner Marc Lasry is vying to bring an MLB expansion team to Raleigh, he told WRAL News. Lasry, who runs sports-focused private-equity firm Avenue Capital, didn’t rule out the possibility of partnering with Tom Dundon, who owns the NHL’s Hurricanes and NBA’s Trail Blazers. “If, ultimately, at the end of the day, Tom and I need to team up, that’s what will happen,” Lasry said. “All MLB or the NBA or NFL or anybody wants is a strong ownership group, the city’s behind it and they want to know you’re not going to have any issues with the stadium. It’s going to be hard.”
  • Edge Markets, the developer of a banking platform designed specifically for sports betting and prediction markets, has closed a $29.2 million Series A funding round led by CoinFund. The money will be used to launch Edge Connect, a sports-betting-focused payment business the company says will benefit operators and users, including through lower payment processing fees than traditional banks.
NOTES FROM WALL STREET

A Long Nike Reset

From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.

The Topeka Capital-Journal

  • Ahead of Nike’s fourth-quarter fiscal 2026 earnings on June 30, UBS analysts said the sportswear company likely won’t be able to deliver high-single-digit sales growth until fiscal year 2029. “Nike will probably lose market share as it resets its business over the next few years. We believe Nike leaned in to its lifestyle/fashion business too much and now it needs to rebalance its assortment back into more athletic performance products.” UBS rates Nike shares at neutral and says its turnaround will take “a few years.” The analysts forecast the company delivering flat year-over-year revenue growth for the full year.
  • At an investor conference in London on Wednesday, DraftKings CEO Jason Robins gave analysts an update on the company’s prediction-market products. Annualized prediction-market volumes in May “increased 34% month over month to $3.1 billion and included $1.3 billion of consumer volume (i.e., taker volume), which was up 24%,” JPMorgan analysts wrote in a note. (Taker volume is the amount of money customers bet on existing odds, as opposed to creating their own market.) The 34% rise “is off a small base of $1.05 billion in April,” they said, and pales in comparison to Kalshi’s annualized $215 billion in May. “We view the disclosure more so as a positive progress report than an indicator of near-term upside or material financial impact,” the analysts wrote. They also estimate that DraftKings is generating 2%+ fees on its prediction-market volumes, “but we believe this could increase over time to 3-4%.”
  • Goldman Sachs expects the 2026 FIFA men’s World Cup, which kicks off Thursday, to boost U.S. GDP, analysts wrote in a note published Monday. The slight uptick will be “concentrated in consumer spending and exports of services to foreign tourists”; about 500,000 fans are expected to arrive this month and July for the tournament. The bank said it used tourist spending data from the 1994 World Cup and state-level GDP during past Super Bowls to estimate the impact on activity. 
  • Bank of America published a note Tuesday extolling Amer Sports as a top growth story. Amer, which owns Arc’teryx, Salomon, and Wilson, “is one of the strongest growth stories in our coverage because it has built a repeatable playbook for turning authentic performance brands into larger, faster-growth softgoods platforms.” BofA analysts point to technical brand Arc’teryx, which “remains both the earnings anchor and the clearest evidence that Amer can scale technical credibility into a premium consumer platform.” The technical apparel (ski and mountain climbing apparel) segment grew 30% in 2025, while Salomon is now the second growth engine, with outdoor performance growing 31% in 2025.

Editors’ Picks

Wimbledon Increases Purse by 20%, Remains Short of Player Demands

by Colin Salao
Players are seeking 22% of revenue at Grand Slams by 2030.

Lawmakers Pressure NFL Over Cost of Games at House Hearing

by Eric Fisher
Lawmakers again examine the league’s impacts upon consumers.

U.S. Investors Target Wrexham-Style Turnaround With Italian Soccer Club

by Ben Horney
The deal is expected to close this month.
Events Video Games Shop
Written by Ben Horney
Edited by Lisa Scherzer, Catherine Chen

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