Trending 20 Leaderboard (1/5/21)

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Welcome to the FOS Trending 20, presented by Conviva Social Insights

This new collaboration between Front Office Sports and Conviva ranks the pro teams and leagues/events which are driving the deepest cross-platform engagement across social platforms (Instagram, Twitter, YouTube, Facebook). Published every Tuesday morning, this leaderboard draws data from the prior Monday through Sunday. This page — updated weekly — contains two leaderboards; first, the Top 20 professional teams, ranked by cross-platform engagement rate, and then below it, the Top 20 leagues/events/properties, also ranked by cross-platform engagement rate. For more on the methodology and criteria on Trending 20, please visit our explainer section below the two leaderboards. All data is sourced using Conviva Social Insights, a social analytics platform for brands, media, entertainment and sports organizations worldwide. For additional context and information on this week’s leaderboard, please see the “Notes” sections below each leaderboard. Skip to this week’s Trending 20 leaderboards…

(Past Three Weeks: Dec 29 // Dec 22 // Dec 15)

The Trending 20 is updated by 11am ET every Tuesday morning, reflecting data from the prior week (Monday-Sunday).

Trending 20: Pro Teams (January 5th)

The 20 pro teams with the highest cross-platform engagement rate from Dec 28th to January 3rd, 2021.
RankLast WkAccountLeagueEngagement
Rate
Audience
Growth Rate
Cross-Platform
Audience
Weeks in T20
(of 12)
Highest
Rank
1NRRacing Louisville FCNWSL2.58%0.38%32.4K81
2NRChicago Red StarsNWSL1.75%0.45%182.1K42
3NRSan Diego PadresMLB1.60%0.63%1.8M53
4NRStade Brestois 29Ligue 11.24%0.22%267.2K24
5NRTampa Bay RaysMLB1.17%0.01%1.7M63
62Buffalo BillsNFL1.12%0.76%2.8M42
7NRDallas StarsNHL1.07%0.01%2.1M66
8NRSC Paderborn 072. Bundesliga0.97%-0.02%230.3K18
916Los Angeles DodgersMLB0.92%0.00%8.4M111
10NRHouston DashNWSL0.91%-0.03%245.1K106
113Columbus Crew SCMLS0.90%0.09%535.9K53
1210SC FreiburgBundesliga0.89%0.07%689.3K64
13NRCagliari CalcioSerie A0.82%0.11%1.1M113
146San Jose EarthquakesMLS0.79%0.01%577.0K46
15NRWashington CapitalsNHL0.78%0.13%2.5M215
1614Pumas MXLiga MX0.78%0.02%5.8M42
17NRFC Schalke 04Bundesliga0.76%0.36%4.2M117
18NRHamilton Tiger-CatsCFL0.74%-0.01%312.5K118
19NRPittsburgh PiratesMLB0.74%-0.01%2.6M119
20NRMinnesota WildNHL0.73%0.02%1.8M120

Each week, we’ll try to add some context below the Trending 20 leaderboards, touching on why certain accounts are topping this week’s leaderboards, along with tracking streaks and milestones, and highlighting the teams and leagues which consistently find themselves on the Trending 20 leaderboard… New Year’s Newcomers As we turn the calendar to 2021, we welcomed plenty of newcomers to the Trending 20, as six teams made their debut in our weekly social leaderboard to start off the new year. And while we see overseas soccer clubs perform quite well in this weekly ranking, this week brings us our first team north of the border from Canada, as the CFL’s Hamilton Tiger-Cats entered the leaderboard at #19. The five fastest-growing team audiences in the past week… 1) Wolverhampton Wanderers (1.12%) 2) Tottenham Hotspur (0.87%) 3) Buffalo Bills (0.76%) 4) Brighton & Hove Albion (0.68%) 5) Brooklyn Nets (0.67%) — *The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 35 of 282 tracked pro teams were ineligible for Trending 20 due to a lack of posts.

Trending 20: Leagues/Events (January 5th)

The 20 professional leagues and events with the highest cross-platform engagement rate from Dec 28th to January 3rd, 2021.
RankLast WkAccountSportEngagement
Rate
Audience
Growth Rate
Cross-Platform
Audience
Weeks in T20
(of 12)
Highest
Rank
11Premier Lacrosse LeagueLacrosse2.34%0.05%389.9K111
2NRBig 12 ConferenceCollege Athletics1.24%0.23%469.0K32
32Formula 1Auto Racing0.96%0.24%31.5M122
412All Elite Wrestling (AEW)Wrestling0.94%1.38%4.3M34
5NRSoutheastern Conference (SEC)College Athletics0.73%0.20%1.6M65
63NCAA March MadnessBasketball0.66%0.08%3.7M73
7NRInt'l Table Tennis FederationTable Tennis0.60%0.13%1.5M87
84Big Bash LeagueCricket0.58%2.25%11.1M122
97ATP TourTennis0.57%0.12%7.2M77
10NRCollege Football PlayoffFootball0.55%0.60%1.3M58
116PGA TourGolf0.49%0.21%8.4M43
12NRAFLAussie Rules0.47%0.03%3.0M69
13NRCopa SudamericanaSoccer0.47%0.31%1.8M310
1415Indian Super LeagueSoccer0.46%0.44%7.1M103
158UFC EuropeMMA0.46%0.40%2.6M38
1617National Basketball League (NBL)Basketball0.44%0.08%447.5K73
1716AFL Women'sAussie Rules0.42%-0.02%321.6K112
1814MLBBaseball0.42%0.06%25.8M115
1920World Surf LeagueSurfing0.41%-0.02%13.3M419
20NRWNBABasketball0.40%0.13%3.1M120

The five fastest-growing league/event audiences in the past week… 1) Big Bash League (2.25%) 2) All Elite Wrestling (1.38%) 3) College Football Playoff (0.60%) 4) Indian Super League (0.44%) 5) ICC – Int’l Cricket Council (0.41%) —

*The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 20 of 101 tracked leagues/events were ineligible for Trending 20 due to a lack of posts.

FAQ: METHODOLOGY & ELIGIBILITY

Q: How do we determine and rank the Trending 20 accounts? A: Trending 20 accounts are ranked based on cross-platform engagement rate, and all data is sourced from the Conviva Social Insights leaderboard platform. Q: What platforms are included in the “cross-platform” engagement rate? A: The four platforms included are Facebook, YouTube, Instagram and Twitter. Q: What is “engagement rate” anyway? How is it calculated? A: The engagement rate shown is the average engagement rate for all posts during the set period. Engagement rate per post is calculated by the total number of engagements divided by audience, expressed as a percentage. Q: My team/brand account had a higher engagement rate than others on this list, but we’re not included. What gives? A: Sorry about that! In this case, your account either did not meet the minimum 20-post threshold for eligibility, or the account is not included in our current list of eligible teams/properties. Q: Will more teams/leagues be added to the list of eligible accounts? How can I request to have my team or league added? A: Yes, we will continue to add teams from more professional leagues, as well as potentially adding additional or emergent leagues or event properties. Please request an addition by emailing Edgar Walker (edgar@frontofficesports.com) or tweeting our FOS Insights department @FOSInsights. Q: Will you be ranking collegiate programs, as well? A: This one is a bit tricky — some athletic programs house all their posts from one central account while others have dedicated team accounts — but we are actively seeking out the best course of action to rank collegiate programs by the same methodology as professional teams. Q: How can I see more similar data and go deeper than the Trending 20? A: Conviva has an extensive, curated database of sports teams, athletes, leagues, and brands. As you’ve registered for access for the Trending 20, Conviva may reach out with information on their product. For more detailed leaderboard listings or to request a free trial, visit the Conviva website. If you have any additional questions about the methodology or data utilized for the Trending 20, please contact info@frontofficesports.com or tweet our FOS Insights department @FOSInsights.