• Loading stock data...
Sunday, October 13, 2024
The Best Employers in Sports survey is now open! Take the survey

Trending 20 Leaderboard (12/29)

[vc_row][vc_column][vc_single_image image=”44469″ img_size=”large” alignment=”center”][vc_column_text]

Welcome to the FOS Trending 20, presented by Conviva Social Insights

This new collaboration between Front Office Sports and Conviva ranks the pro teams and leagues/events which are driving the deepest cross-platform engagement across social platforms (Instagram, Twitter, YouTube, Facebook). Published every Tuesday morning, this leaderboard draws data from the prior Monday through Sunday. This page — updated weekly — contains two leaderboards; first, the Top 20 professional teams, ranked by cross-platform engagement rate, and then below it, the Top 20 leagues/events/properties, also ranked by cross-platform engagement rate. For more on the methodology and criteria on Trending 20, please visit our explainer section below the two leaderboards. All data is sourced using Conviva Social Insights, a social analytics platform for brands, media, entertainment and sports organizations worldwide. For additional context and information on this week’s leaderboard, please see the “Notes” sections below each leaderboard. Skip to this week’s Trending 20 leaderboards…

(Past Three Weeks: Dec 22 // Dec 15 // Dec 8)[/vc_column_text][/vc_column][/vc_row]

[vc_row][vc_column][vc_message]The Trending 20 is updated by 11am ET every Tuesday morning, reflecting data from the prior week (Monday-Sunday).[/vc_message][vc_separator][vc_column_text]

Trending 20: Pro Teams (December 29th)

The 20 pro teams with the highest cross-platform engagement rate from Dec 21-27th, 2020.
RankLast WkAccountLeagueEngagement
Rate
Audience
Growth Rate
Cross-Platform
Audience
Weeks in T20
(of 11)
Highest
Rank
1NRReal Salt LakeMLS1.86%0.01%481.8K11
23Buffalo BillsNFL1.18%0.61%2.8M32
34Columbus Crew SCMLS1.02%0.15%535.4K43
4NRAtlanta BravesMLB1.00%-0.01%4.8M52
5NRWashington SpiritNWSL0.87%0.14%215.0K23
6NRSan Jose EarthquakesMLS0.82%0.07%576.9K36
7NRPhiladelphia UnionMLS0.80%0.01%459.8K75
8NRCincinnati BengalsNFL0.75%0.41%2.6M38
9NRSt. Louis BluesNHL0.71%0.04%2.2M19
1020SC FreiburgBundesliga0.70%0.09%688.8K54
11NRWashington NationalsMLB0.69%-0.02%2.1M14
12NRRCD MallorcaLa Liga0.69%0.00%724.5K112
13NRMinnesota United FCMLS0.69%0.00%431.6K314
142Pumas MXLiga MX0.68%0.04%5.8M32
1514Celta de VigoLa Liga0.68%0.35%1.3M49
1613Los Angeles DodgersMLB0.68%-0.01%8.4M101
17NRVancouver CanucksNHL0.67%0.03%2.7M611
18NRNew England RevolutionMLS0.67%0.05%431.5K118
19NRCleveland IndiansMLB0.66%0.00%3.0M57
20NRCruz AzulLiga MX0.65%0.03%6.6M35
[/vc_column_text][vc_column_text]Each week, we’ll try to add some context below the Trending 20 leaderboards, touching on why certain accounts are topping this week’s leaderboards, along with tracking streaks and milestones, and highlighting the teams and leagues which consistently find themselves on the Trending 20 leaderboard… A Quiet Week Whether teams and leagues decided to take a back seat during the holiday season or whether vacation schedules meant that brand accounts were less staffed over the past week, this was the most “quiet” week yet in terms of post frequency. In fact, 25 out of the 282 teams in our dashboard did not reach the minimum 20-post threshold to qualify. By comparison’s sake, usually that number is 10 or less. As you’ll see below, too, accounts grew at a snail’s pace this week versus a typical week. While most weeks we see the fastest-growing audience increase by at least 2-percent, this week’s leader barely topped one percentage point of weekly growth. No NBA Bump (…yet) Despite the NBA regular season tipping off this week, zero NBA teams landed in the Trending 20, while only one (the Brooklyn Nets) cracked our top five of fastest-growing audiences over the past week. Bills Spreading Their Wings In Buffalo For the third straight week, the Buffalo Bills landed in the Trending 20, and for the third straight week their ranking has improved upon the prior week’s high. After debuting at #8 on December 15th, the Bills have landed in the Top 3 each of the past two weeks, and have also been among the fastest-growing accounts across all U.S. pro leagues each week. As the team locked up its first AFC North title in decades and storms into the AFC Playoffs, Bills fans are more engaged than ever across social. A Winter Of Goodbyes As speculation continues whether Real Salt Lake will stay in Utah or be relocated by a new owner (as NWSL club Utah Royals have been), RSL legend Kyle Beckerman announced his retirement, leading to an outpouring of support and engagement on social across RSL channels. It’s the club’s first week included in the Trending 20. The five fastest-growing team audiences in the past week… 1) LAFC (1.01%) 2) Tottenham Hotspur (1.00%) 3) Brooklyn Nets (0.95%) 4) Wolverhampton Wanderers (0.75%) 5) RB Leipzig (0.62%) — *The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 25 of 282 tracked pro teams were ineligible for Trending 20 due to a lack of posts.[/vc_column_text][vc_separator][vc_column_text]

Trending 20: Leagues/Events (December 29th)

The 20 professional leagues and events with the highest cross-platform engagement rate from Dec 21-27th, 2020.
RankLast WkAccountSportEngagement
Rate
Audience
Growth Rate
Cross-Platform
Audience
Weeks in T20
(of 11)
Highest
Rank
11Premier Lacrosse LeagueLacrosse1.24%0.10%389.7K101
24Formula 1Auto Racing0.98%0.26%31.4M112
37NCAA March MadnessBasketball0.71%0.08%3.7M63
46Big Bash LeagueCricket0.70%1.66%10.8M112
510AllsvenskanSoccer0.66%0.11%139.1K105
63PGA TourGolf0.61%0.49%8.4M33
714ATP TourTennis0.55%0.05%7.2M67
8NRUFC EuropeMMA0.54%0.44%2.6M28
98EredivisieSoccer0.54%0.21%551.5K92
1011UEFA Women’s Champions LeagueSoccer0.54%0.13%3.9M115
11NRCONCACAFSoccer0.52%0.16%3.2M111
12NRAll Elite Wrestling (AEW)Wrestling0.49%0.29%4.2M212
13NRFormula EAuto Racing0.49%0.05%3.2M113
1418MLBBaseball0.47%0.05%25.8M105
15NRIndian Super LeagueSoccer0.46%0.33%7.1M93
1615AFL Women'sAussie Rules0.45%0.01%321.6K102
17NRNational Basketball League (NBL)Basketball0.44%0.06%447.1K63
1817Athletes UnlimitedMulti-Sport0.42%0.20%145.5K65
19NRThe New York Racing AssociationHorse Racing0.42%0.08%280.1K119
20NRWorld Surf LeagueSurfing0.42%0.09%13.3M319

[/vc_column_text][vc_column_text]A New Contender After sitting outside of the Top 3 for the first several weeks of our Trending 20 leaderboard, the Premier Lacrosse League (PLL) has taken the top spot for two consecutive weeks on the heels of their merger with Major League Lacrosse. Despite being deep in the league’s offseason, the upstart — and digitally savvy — PLL remains active and intentional across social throughout the year. Consistently Bashing Big Bash League is one of only three leagues/properties that has landed in our Trending 20 all 11 weeks since inception; the others are Formula 1 and the UEFA Women’s Champions League. Along with their consistently high engagement, the Australian cricket league has also topped our fastest-growing list (see below) each of the past three weeks, despite their already sizable audience (nearly 11 million cross-platform followers). As cricket thrives across India and Australia, the Big Bash League has emerged as a league worth keeping an eye on for those in North America. The five fastest-growing league/event audiences in the past week… 1) Big Bash League (1.66%) 2) Serie A (0.69%) 3) PGA Tour (0.49%) 4) UFC Europe (0.44%) 5) Ligue 1 (0.43%) —

*The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 30 of 101 tracked leagues/events were ineligible for Trending 20 due to a lack of posts.

[/vc_column_text][/vc_column][vc_column][vc_text_separator title=”FAQ: METHODOLOGY & ELIGIBILITY”][vc_column_text]Q: How do we determine and rank the Trending 20 accounts? A: Trending 20 accounts are ranked based on cross-platform engagement rate, and all data is sourced from the Conviva Social Insights leaderboard platform. Q: What platforms are included in the “cross-platform” engagement rate? A: The four platforms included are Facebook, YouTube, Instagram and Twitter. Q: What is “engagement rate” anyway? How is it calculated? A: The engagement rate shown is the average engagement rate for all posts during the set period. Engagement rate per post is calculated by the total number of engagements divided by audience, expressed as a percentage. Q: My team/brand account had a higher engagement rate than others on this list, but we’re not included. What gives? A: Sorry about that! In this case, your account either did not meet the minimum 20-post threshold for eligibility, or the account is not included in our current list of eligible teams/properties. Q: Will more teams/leagues be added to the list of eligible accounts? How can I request to have my team or league added? A: Yes, we will continue to add teams from more professional leagues, as well as potentially adding additional or emergent leagues or event properties. Please request an addition by emailing Edgar Walker (edgar@frontofficesports.com) or tweeting our FOS Insights department @FOSInsights. Q: Will you be ranking collegiate programs, as well? A: This one is a bit tricky — some athletic programs house all their posts from one central account while others have dedicated team accounts — but we are actively seeking out the best course of action to rank collegiate programs by the same methodology as professional teams. Q: How can I see more similar data and go deeper than the Trending 20? A: Conviva has an extensive, curated database of sports teams, athletes, leagues, and brands. As you’ve registered for access for the Trending 20, Conviva may reach out with information on their product. For more detailed leaderboard listings or to request a free trial, visit the Conviva website. If you have any additional questions about the methodology or data utilized for the Trending 20, please contact info@frontofficesports.com or tweet our FOS Insights department @FOSInsights.[/vc_column_text][/vc_column][/vc_row]

[vc_row disable_element=”yes”][vc_column][vc_basic_grid post_type=”post” max_items=”18″ style=”lazy” items_per_page=”1″ item=”mediaGrid_SlideOutCaption” grid_id=”vc_gid:1609253769786-c45b47b1-1f03-0″ taxonomies=”1258, 2233, 6521, 6516, 1177, 2085, 72″ exclude=”43506, 42832″][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Trending 20: NCAA Tournament Special (Part 3)

Every Tuesday, we partner with Conviva to release the Trending 20 Leaderboard…

Trending 20 Leaderboard (1/5/21)

[vc_row][vc_column][vc_single_image image=”44469″ img_size=”large” alignment=”center”][vc_column_text] Welcome to the FOS Trending 20, presented by…

FOS Trending 20 Leaderboard (12/22)

[vc_row][vc_column][vc_single_image image=”44469″ img_size=”large” alignment=”center”][vc_column_text] Welcome to the FOS Trending 20, presented by…

Trending 20 Leaderboard (12/15)

[vc_row][vc_column][vc_single_image image=”44469″ img_size=”large” alignment=”center”][vc_column_text] Welcome to the FOS Trending 20, presented by…
podcast thumbnail mobile
Front Office Sports Today

The FOS Interview: Golden State Valkyries Coach Natalie Nakase

0:00

Featured Today

Sep 15, 2024; Kansas City, Missouri, USA; Kansas City Chiefs fans celebrate after a touchdown by Kansas City Chiefs wide receiver Rashee Rice (4) during the first half against the Cincinnati Bengals at GEHA Field at Arrowhead Stadium.

‘This Is My Whole Life’: How Swifties Became NFL Superfans

The “Chiefties” have arrived. And they are “fully committed” to football.
Sep 21, 2024; Boulder, Colorado, USA; Colorado Buffaloes quarterback Shedeur Sanders (2) walks through Buff Walk before the game against the Baylor Bears at Folsom Field.
opinion
October 11, 2024

The NIL Era Is a Wild West. Is Anyone Surprised?

Amateurism is dead and college athletes are professionals. How’s that working out?
October 11, 2024

‘We’re Ready for FBS’: Sacramento State Is Serious About the Jump

How the Hornets got themselves on the short list of potential call-ups.
Duante' Abercrombie News Ch.4 interview
October 9, 2024

Tennessee State’s Ambitious Plan to Launch an HBCU Hockey Program

TSU has big plans, but the university is facing an existential dilemma.
Sponsored

Rivalries Reign Across Red River and the Beltway, London Calling

According to data from TickPick, renewed battles between bitter foes are spiking ticket prices.
Kylian Mbappe at the 2022 World Cup final at Lusail Stadium
September 12, 2024

PSG Says It Will Fight Order to Pay Mbappé $61 Million in Salary Dispute

The French league’s legal commission gave a nonbinding order Thursday.
Sep 30, 2024; El Segundo, CA, USA; The Nike shoes worn by Los Angeles Lakers guard Bronny James during media day at the UCLA Health Training Center.
October 1, 2024

Nike Avoids Surprise With Expected 10% Sales Dip

New Nike CEO Elliott Hill starts his role Oct. 14.
Sponsored

Rivalries Reign Across Red River and the Beltway, London Calling

According to data from TickPick, renewed battles between bitter foes are spiking ticket prices.
August 1, 2024

Factle – now on Front Office Sports

Hello, Factle player! You might notice that the game looks a bit…
Sponsored

How Sportradar and the NBA are Partnering to Fuel Fan Engagement

How Sportradar and the NBA are utilizing data to enhance fan engagement
Sponsored

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS’s growth and digital transformation.
Oakland-A's
April 25, 2023

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A’s could be searching for a place to play.