Trending 20 Leaderboard (12/8)

Welcome to the FOS Trending 20, presented by Conviva Social Insights

This new collaboration between Front Office Sports and Conviva ranks the pro teams and leagues/events which are driving the deepest cross-platform engagement across social platforms (Instagram, Twitter, YouTube, Facebook). Published every Tuesday morning, this leaderboard draws data from the prior Monday through Sunday. This page — updated weekly — contains two leaderboards; first, the Top 20 professional teams, ranked by cross-platform engagement rate, and then below it, the Top 20 leagues/events/properties, also ranked by cross-platform engagement rate. For more on the methodology and criteria on Trending 20, please visit our explainer section below the two leaderboards. All data is sourced using Conviva Social Insights, a social analytics platform for brands, media, entertainment and sports organizations worldwide. For additional context and information on this week’s leaderboard, please see the “Notes” sections below each leaderboard. Skip to this week’s Trending 20 leaderboards…

(Past Three Weeks: Dec 1 // Nov 24 // Nov 17

The Trending 20 is updated every Tuesday morning, reflecting data from the prior week (Monday-Sunday).

Trending 20: Pro Teams (December 8th)

The 20 pro teams with the highest cross-platform engagement rate from Nov 30th-Dec 6th, 2020.
RankLast WkAccountLeagueEngagement
Rate
Audience
Growth Rate
Cross-Platform
Audience
Weeks in T20
(of 8 total)
Highest
Rank
13Angel City FCNWSL2.49%4.66%111.4K51
22Racing Louisville FCNWSL2.14%1.02%31.9K51
3NRWashington SpiritNWSL1.90%0.52%214.3K13
4NRWashington WizardsNBA1.60%0.51%7.3M14
58Los Angeles DodgersMLB1.37%0.01%8.4M81
6NRSeattle KrakenNHL1.23%0.18%396.6K16
712Las Vegas AcesWNBA0.92%0.13%159.5K84
8NRHertha BSCBundesliga0.91%0.29%984.7K18
99Nashville SCMLS0.90%0.44%162.4K36
10NRDallas StarsNHL0.85%0.03%2.1M56
1110Philadelphia UnionMLS0.82%0.03%459.4K55
12NRCarolina HurricanesNHL0.79%0.16%1.1M712
13NRColumbus Crew SCMLS0.79%0.30%517.9K113
14NRVancouver CanucksNHL0.78%0.38%2.7M511
15NRCelta de VigoLa Liga0.76%1.54%1.3M29
16NRMinnesota United FCMLS0.75%0.52%429.7K116
176Houston DashNWSL0.73%0.12%245.2K76
18NRMilwaukee BrewersMLB0.72%0.09%2.2M118
19NRWolverhampton WanderersEPL0.72%0.42%4.6M119
20NRCruz AzulLiga MX0.68%0.27%6.6M120

Each week, we’ll try to add some context below the Trending 20 leaderboards, touching on why certain accounts are topping this week’s leaderboards, along with tracking streaks and milestones, and highlighting the teams and leagues which consistently find themselves on the Trending 20 leaderboard…

Newcomers Take Center Stage After getting used to many familiar names week in and week out in the Trending 20, the story of this week is newcomers, as nine different pro teams make their debut appearance in our leaderboard this week.

A quick look at two of those newcomers, who found themselves landing in the Trending 20 for opposite reasons:

Washington Spirit The Spirit finally acquired USWNT star defender Kelley O’Hara after a long pursuit that began in August when a trade agreement with Utah Royals fell through. This week, the teams reached an accord and the buzz surrounding the transaction lands the Spirit in the Trending 20 for the first time since we launched in October.

Hertha BSC Over the summer, Hertha Berlin received a $169 million cash infusion from investor Lars Windhorst with the intent to add new players and emerge as a European power. Thus far, the results have been less than ideal, and the club lands in the Trending 20 in an unconventional way, as fans were highly engaged — out of frustration — after a rough 5-2 loss to Borussia Dortmund over the weekend.

The five fastest-growing team audiences in the past week… 1) Angel City FC (4.7%) 2) AS Monaco (1.6%) 3) Wolverhampton (1.5%) 4) Racing Louisville FC (1.0%) 5) Angers SCO (1.0%) — *The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 10 of 282 tracked pro teams were ineligible for Trending 20 due to a lack of posts.

Trending 20: Leagues/Events (December 8th)

The 20 professional leagues and events with the highest cross-platform engagement rate from Nov 30th-Dec 6th, 2020.
RankLast WkAccountSportEngagement
Rate
Audience
Growth Rate
Cross-Platform
Audience
Weeks in T20
(of 8 total)
Highest
Rank
11Korea Baseball LeagueBaseball1.43%0.13%172.4K81
26Big Bash LeagueCricket0.89%5.13%9.8M82
314Formula 1Auto Racing0.87%1.50%30.9M83
4NRNCAA March MadnessBasketball0.82%0.18%3.7M34
57Premier Lacrosse LeagueLacrosse0.69%0.01%387.6K74
619UEFA Women’s Champions LeagueSoccer0.66%0.18%3.9M85
7NREredivisieSoccer0.63%0.28%548.1K72
85Athletes UnlimitedMulti-Sport0.60%1.98%141.6K35
915NCAA Division IICollege Athletics0.58%0.15%154.6K512
109AFL Women'sAussie Rules0.57%0.04%321.2K72
11NRATP TourTennis0.55%0.06%7.1M37
124National Rugby LeagueRugby0.55%0.07%3.8M74
13NRCollege Football PlayoffFootball0.54%0.39%1.2M28
143National Basketball League (NBL)Basketball0.53%0.17%446.3K43
15NRBig 12 ConferenceCollege Athletics0.52%0.19%465.7K115
16NRAll Elite Wrestling (AEW)Wrestling0.48%1.17%4.2M116
17NRSoutheastern Conference (SEC)College Athletics0.46%0.21%1.6M36
1816MLBBaseball0.43%0.09%25.7M85
1912AllsvenskanSoccer0.42%0.15%138.5K77
2018Int'l Table Tennis FederationTable Tennis0.42%0.22%1.5M613

F1 Approaching Pole Position While KBO continues its run of dominance in the Trending 20, Formula 1 has been in the Trending 20 each week since we’ve launched, and has snuck back into the top three as the circuit returns to the track while several other major leagues start to wind down their respective seasons.

The five fastest-growing league/event audiences in the past week… 1) Big Bash League (5.1%) 2) Athletes Unlimited (2.0%) 3) Formula 1 (1.5%) 4) Copa Sudamericana (1.3%) 5) All Elite Wrestling (1.2%) —

*The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 21 of 101 tracked leagues/events were ineligible for Trending 20 due to a lack of posts.

FAQ: METHODOLOGY & ELIGIBILITY

Q: How do we determine and rank the Trending 20 accounts? A: Trending 20 accounts are ranked based on cross-platform engagement rate, and all data is sourced from the Conviva Social Insights leaderboard platform. Q: What platforms are included in the “cross-platform” engagement rate? A: The four platforms included are Facebook, YouTube, Instagram and Twitter. Q: What is “engagement rate” anyway? How is it calculated? A: The engagement rate shown is the average engagement rate for all posts during the set period. Engagement rate per post is calculated by the total number of engagements divided by audience, expressed as a percentage. Q: My team/brand account had a higher engagement rate than others on this list, but we’re not included. What gives? A: Sorry about that! In this case, your account either did not meet the minimum 20-post threshold for eligibility, or the account is not included in our current list of eligible teams/properties. Q: Will more teams/leagues be added to the list of eligible accounts? How can I request to have my team or league added? A: Yes, we will continue to add teams from more professional leagues, as well as potentially adding additional or emergent leagues or event properties. Please request an addition by emailing Edgar Walker (edgar@frontofficesports.com) or tweeting our FOS Insights department @FOSInsights. Q: Will you be ranking collegiate programs, as well? A: This one is a bit tricky — some athletic programs house all their posts from one central account while others have dedicated team accounts — but we are actively seeking out the best course of action to rank collegiate programs by the same methodology as professional teams. Q: How can I see more similar data and go deeper than the Trending 20? A: Conviva has an extensive, curated database of sports teams, athletes, leagues, and brands. As you’ve registered for access for the Trending 20, Conviva may reach out with information on their product. For more detailed leaderboard listings or to request a free trial, visit the Conviva website. If you have any additional questions about the methodology or data utilized for the Trending 20, please contact info@frontofficesports.com or tweet our FOS Insights department @FOSInsights.