Welcome to the FOS Trending 20, presented by Conviva Social Insights
This new collaboration between Front Office Sports and Conviva ranks the pro teams and leagues/events which are driving the deepest cross-platform engagement across social platforms (Instagram, Twitter, YouTube, Facebook). Published every Tuesday morning, this leaderboard draws data from the prior Monday through Sunday. This page — updated weekly — contains two leaderboards; first, the Top 20 professional teams, ranked by cross-platform engagement rate, and then below it, the Top 20 leagues/events/properties, also ranked by cross-platform engagement rate. For more on the methodology and criteria on Trending 20, please visit our explainer section below the two leaderboards. All data is sourced using Conviva Social Insights, a social analytics platform for brands, media, entertainment and sports organizations worldwide. For additional context and information on this week’s leaderboard, please see the “Notes” sections below each leaderboard. Skip to this week’s Trending 20 leaderboards…
Trending 20: Pro Teams (December 8th)
The 20 pro teams with the highest cross-platform engagement rate from Nov 30th-Dec 6th, 2020.| Rank | Last Wk | Account | League | Engagement Rate | Audience Growth Rate | Cross-Platform Audience | Weeks in T20 (of 8 total) | Highest Rank |
|---|---|---|---|---|---|---|---|---|
| 1 | 3 | Angel City FC | NWSL | 2.49% | 4.66% | 111.4K | 5 | 1 |
| 2 | 2 | Racing Louisville FC | NWSL | 2.14% | 1.02% | 31.9K | 5 | 1 |
| 3 | NR | Washington Spirit | NWSL | 1.90% | 0.52% | 214.3K | 1 | 3 |
| 4 | NR | Washington Wizards | NBA | 1.60% | 0.51% | 7.3M | 1 | 4 |
| 5 | 8 | Los Angeles Dodgers | MLB | 1.37% | 0.01% | 8.4M | 8 | 1 |
| 6 | NR | Seattle Kraken | NHL | 1.23% | 0.18% | 396.6K | 1 | 6 |
| 7 | 12 | Las Vegas Aces | WNBA | 0.92% | 0.13% | 159.5K | 8 | 4 |
| 8 | NR | Hertha BSC | Bundesliga | 0.91% | 0.29% | 984.7K | 1 | 8 |
| 9 | 9 | Nashville SC | MLS | 0.90% | 0.44% | 162.4K | 3 | 6 |
| 10 | NR | Dallas Stars | NHL | 0.85% | 0.03% | 2.1M | 5 | 6 |
| 11 | 10 | Philadelphia Union | MLS | 0.82% | 0.03% | 459.4K | 5 | 5 |
| 12 | NR | Carolina Hurricanes | NHL | 0.79% | 0.16% | 1.1M | 7 | 12 |
| 13 | NR | Columbus Crew SC | MLS | 0.79% | 0.30% | 517.9K | 1 | 13 |
| 14 | NR | Vancouver Canucks | NHL | 0.78% | 0.38% | 2.7M | 5 | 11 |
| 15 | NR | Celta de Vigo | La Liga | 0.76% | 1.54% | 1.3M | 2 | 9 |
| 16 | NR | Minnesota United FC | MLS | 0.75% | 0.52% | 429.7K | 1 | 16 |
| 17 | 6 | Houston Dash | NWSL | 0.73% | 0.12% | 245.2K | 7 | 6 |
| 18 | NR | Milwaukee Brewers | MLB | 0.72% | 0.09% | 2.2M | 1 | 18 |
| 19 | NR | Wolverhampton Wanderers | EPL | 0.72% | 0.42% | 4.6M | 1 | 19 |
| 20 | NR | Cruz Azul | Liga MX | 0.68% | 0.27% | 6.6M | 1 | 20 |
Each week, we’ll try to add some context below the Trending 20 leaderboards, touching on why certain accounts are topping this week’s leaderboards, along with tracking streaks and milestones, and highlighting the teams and leagues which consistently find themselves on the Trending 20 leaderboard…
Newcomers Take Center Stage After getting used to many familiar names week in and week out in the Trending 20, the story of this week is newcomers, as nine different pro teams make their debut appearance in our leaderboard this week. A quick look at two of those newcomers, who found themselves landing in the Trending 20 for opposite reasons: Washington Spirit The Spirit finally acquired USWNT star defender Kelley O’Hara after a long pursuit that began in August when a trade agreement with Utah Royals fell through. This week, the teams reached an accord and the buzz surrounding the transaction lands the Spirit in the Trending 20 for the first time since we launched in October. Hertha BSC Over the summer, Hertha Berlin received a $169 million cash infusion from investor Lars Windhorst with the intent to add new players and emerge as a European power. Thus far, the results have been less than ideal, and the club lands in the Trending 20 in an unconventional way, as fans were highly engaged — out of frustration — after a rough 5-2 loss to Borussia Dortmund over the weekend. The five fastest-growing team audiences in the past week… 1) Angel City FC (4.7%) 2) AS Monaco (1.6%) 3) Wolverhampton (1.5%) 4) Racing Louisville FC (1.0%) 5) Angers SCO (1.0%) — *The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 10 of 282 tracked pro teams were ineligible for Trending 20 due to a lack of posts.
Trending 20: Leagues/Events (December 8th)
The 20 professional leagues and events with the highest cross-platform engagement rate from Nov 30th-Dec 6th, 2020.| Rank | Last Wk | Account | Sport | Engagement Rate | Audience Growth Rate | Cross-Platform Audience | Weeks in T20 (of 8 total) | Highest Rank |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | Korea Baseball League | Baseball | 1.43% | 0.13% | 172.4K | 8 | 1 |
| 2 | 6 | Big Bash League | Cricket | 0.89% | 5.13% | 9.8M | 8 | 2 |
| 3 | 14 | Formula 1 | Auto Racing | 0.87% | 1.50% | 30.9M | 8 | 3 |
| 4 | NR | NCAA March Madness | Basketball | 0.82% | 0.18% | 3.7M | 3 | 4 |
| 5 | 7 | Premier Lacrosse League | Lacrosse | 0.69% | 0.01% | 387.6K | 7 | 4 |
| 6 | 19 | UEFA Women’s Champions League | Soccer | 0.66% | 0.18% | 3.9M | 8 | 5 |
| 7 | NR | Eredivisie | Soccer | 0.63% | 0.28% | 548.1K | 7 | 2 |
| 8 | 5 | Athletes Unlimited | Multi-Sport | 0.60% | 1.98% | 141.6K | 3 | 5 |
| 9 | 15 | NCAA Division II | College Athletics | 0.58% | 0.15% | 154.6K | 5 | 12 |
| 10 | 9 | AFL Women's | Aussie Rules | 0.57% | 0.04% | 321.2K | 7 | 2 |
| 11 | NR | ATP Tour | Tennis | 0.55% | 0.06% | 7.1M | 3 | 7 |
| 12 | 4 | National Rugby League | Rugby | 0.55% | 0.07% | 3.8M | 7 | 4 |
| 13 | NR | College Football Playoff | Football | 0.54% | 0.39% | 1.2M | 2 | 8 |
| 14 | 3 | National Basketball League (NBL) | Basketball | 0.53% | 0.17% | 446.3K | 4 | 3 |
| 15 | NR | Big 12 Conference | College Athletics | 0.52% | 0.19% | 465.7K | 1 | 15 |
| 16 | NR | All Elite Wrestling (AEW) | Wrestling | 0.48% | 1.17% | 4.2M | 1 | 16 |
| 17 | NR | Southeastern Conference (SEC) | College Athletics | 0.46% | 0.21% | 1.6M | 3 | 6 |
| 18 | 16 | MLB | Baseball | 0.43% | 0.09% | 25.7M | 8 | 5 |
| 19 | 12 | Allsvenskan | Soccer | 0.42% | 0.15% | 138.5K | 7 | 7 |
| 20 | 18 | Int'l Table Tennis Federation | Table Tennis | 0.42% | 0.22% | 1.5M | 6 | 13 |
F1 Approaching Pole Position While KBO continues its run of dominance in the Trending 20, Formula 1 has been in the Trending 20 each week since we’ve launched, and has snuck back into the top three as the circuit returns to the track while several other major leagues start to wind down their respective seasons. The five fastest-growing league/event audiences in the past week… 1) Big Bash League (5.1%) 2) Athletes Unlimited (2.0%) 3) Formula 1 (1.5%) 4) Copa Sudamericana (1.3%) 5) All Elite Wrestling (1.2%) —
*The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 21 of 101 tracked leagues/events were ineligible for Trending 20 due to a lack of posts.
FAQ: METHODOLOGY & ELIGIBILITY
Q: How do we determine and rank the Trending 20 accounts? A: Trending 20 accounts are ranked based on cross-platform engagement rate, and all data is sourced from the Conviva Social Insights leaderboard platform. Q: What platforms are included in the “cross-platform” engagement rate? A: The four platforms included are Facebook, YouTube, Instagram and Twitter. Q: What is “engagement rate” anyway? How is it calculated? A: The engagement rate shown is the average engagement rate for all posts during the set period. Engagement rate per post is calculated by the total number of engagements divided by audience, expressed as a percentage. Q: My team/brand account had a higher engagement rate than others on this list, but we’re not included. What gives? A: Sorry about that! In this case, your account either did not meet the minimum 20-post threshold for eligibility, or the account is not included in our current list of eligible teams/properties. Q: Will more teams/leagues be added to the list of eligible accounts? How can I request to have my team or league added? A: Yes, we will continue to add teams from more professional leagues, as well as potentially adding additional or emergent leagues or event properties. Please request an addition by emailing Edgar Walker (edgar@frontofficesports.com) or tweeting our FOS Insights department @FOSInsights. Q: Will you be ranking collegiate programs, as well? A: This one is a bit tricky — some athletic programs house all their posts from one central account while others have dedicated team accounts — but we are actively seeking out the best course of action to rank collegiate programs by the same methodology as professional teams. Q: How can I see more similar data and go deeper than the Trending 20? A: Conviva has an extensive, curated database of sports teams, athletes, leagues, and brands. As you’ve registered for access for the Trending 20, Conviva may reach out with information on their product. For more detailed leaderboard listings or to request a free trial, visit the Conviva website. If you have any additional questions about the methodology or data utilized for the Trending 20, please contact info@frontofficesports.com or tweet our FOS Insights department @FOSInsights.
