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Callaway Content Head, Good Good Marketing VP Out After Ad Fallout
Neither Callaway’s nor Good Good’s CEO saw the ad before publishing.
First at FOS
Runners-Up Offered Seahawks Stake After Losing Out on Team
The deal is closing “very soon,” a source says.
NFL Won’t Reach Prediction-Market Deals Before Start of Season
“I would be incredibly shocked if anything at all happens this season.”
Walter’s Company Says There’s No Fraud, No Victim, and No Fire Sale
TWG Global insists the Dodgers are not up for grabs.
Asset Class Event
FOS LiveSports has become one of the hottest investment opportunities in the global market. Franchise valuations are climbing to record highs; private equity is reshaping team ownership; athletes are evolving into institutional investors; and leagues are becoming platforms for global capital. Meanwhile, prediction markets are upending the incumbent sports betting giants.
After an impactful debut in 2025, Asset Class, our live event led by FOS deals reporter Ben Horney, is back for its second year.
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More NewslettersNew capital is flooding into sports at every level. Asset Class from deals reporter Ben Horney brings you the very latest in sports finance, investment, and transaction activity, straight to your inbox.