Thursday, July 23, 2026
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    Asset Class

    The latest in sports finance, investment, and transaction activity.

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    Latest Stories

    Presented by
    Amazon founder Jeff Bezos and his wife Lauren Sanchez attend the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 8, 2026.
    by

    Jeff Bezos Reportedly May Join Bid for Liverpool Stake
    A deal could value the Premier League club at roughly $6 billion.
    kyle rudolph
    by

    Former Viking Kyle Rudolph: Private Equity ‘Great’ for the NFL
    Private equity makes “these assets a little more liquid.”
    Topgolf celebrates the grand opening of its newest location in Parsippany, N.J., on July 2.
    by

    ‘Golf Is Having a Moment’: Topgolf CEO Talks Expansion Plans
    Leonard Green & Partners acquired a 60% stake in Topgolf.
    Soccer - Copa Libertadores - Final - Atletico Mineiro v Botafogo - Estadio Mas Monumental, Buenos Aires, Argentina - November 30, 2024 Botafogo owner John Textor celebrates with the trophy after winning the Copa Libertadores
    by

    John Textor Seeks $400M From Michele Kang in Lyon Takeover Suit
    Textor claims Kang convinced him to give up control of Lyon while plotting to oust him.

    Asset Class Event

    FOS Live
    New York City • September 15, 2026 • 8AM - 1PM

    Sports has become one of the hottest investment opportunities in the global market. Franchise valuations are climbing to record highs; private equity is reshaping team ownership; athletes are evolving into institutional investors; and leagues are becoming platforms for global capital. Meanwhile, prediction markets are upending the incumbent sports betting giants.

    After an impactful debut in 2025, Asset Class, our live event led by FOS deals reporter Ben Horney, is back for its second year.

    Join the industry’s most influential power players for high-impact conversations about the deals transforming sports.

    Asset Class is where capital and competition intersect.

    Learn More & Register
    asset class event
    October 16, 2025

    NHL Expansion Fee Soars to $2B As League’s Value Surges
    The buy-in price for the league will more than triple.
    Jason Belzer
    October 17, 2025

    College Sports Is ‘Too Big of an Opportunity’
    Panelists at the Asset Class summit agreed college sports is the next frontier.
    Dave Checketts
    October 17, 2025

    When David Stern Accused Knicks of Circumventing Salary Cap in 1993
    The Knicks walked away clean when accused of cap circumvention in the 1990s.
    Jon Ledecky
    October 17, 2025

    Islanders Owner Warns WNBA Against Labor Strife: ‘No Bueno’
    Jon Ledecky drew a stark contrast between the two leagues.

    Asset Class Newsletter

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    New capital is flooding into sports at every level. Asset Class from deals reporter Ben Horney brings you the very latest in sports finance, investment, and transaction activity, straight to your inbox.