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Asset Class

Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

Recent Articles

2026 Kentucky Derby hopeful Litmus Test, ridden by Martin Garcia, works during morning training at Churchill Downs in Louisville, Kentucky. The Bob Baffert-trained horse is currently at No. 21 on the Kentucky Derby leaderboard. April 23, 2026

Churchill Downs Purchase of Preakness IP Is ‘Starting Point’

“I can’t imagine they bought this only for the fees in the long run.”

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.


Former NFL Pro Adam Thielen Is Betting on the Youth Sports Boom

“We want to help athletes get better wherever they’re at.”

LIV Golf CEO: League Looking for New Investors

Scott O’Neil admitted LIV will need to raise money moving forward.
Feb 8, 2026; Santa Clara, CA, USA; New England Patriots quarterback Drake Maye (10) fumbles as he is sacked by Seattle Seahawks linebacker Derick Hall (58) in the second half in Super Bowl LX at Levi's Stadium

StubHub to Pay $10M to Settle FTC Case Over NFL Ticket Fees

The company was charged with purposely delaying compliance with a rule.

Top Sports Attorneys Command $10M Salaries Amid Poaching Frenzy

“The transfer portal is open for sports lawyers.”
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Caleb Williams Didn’t Mean to Start an ‘Iceman’ Fight

“It’s all respect” to NBA legend George “Iceman” Gervin, Williams told FOS.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.

Oct 17, 2025; Los Angeles, California, USA; Los Angeles Dodgers co-owner Magic Johnson looks on in the sixth inning between the Los Angeles Dodgers and the Milwaukee Brewers during game four of the NLCS round for the 2025 MLB playoffs at Dodger Stadium

Magic Johnson Escapes NFT Investment Scheme Lawsuit

The two sides have reached an “amicable resolution.”

Jun 28, 2025; Philadelphia, Pennsylvania, USA; Botafogo midfielder Danilo (5) kicks the ball during the second half during a round of 16 match of the 2025 FIFA Club World Cup at Lincoln Financial Field.

John Textor’s Soccer Empire at Risk

Textor’s stakes in France’s Lyon and Brazil’s Botafogo are up for grabs.