Thursday November 30, 2023

FOS Trending 20 Leaderboard (12/22)

Copy Link
Link Copied
Link Copied

[vc_row][vc_column][vc_single_image image=”44469″ img_size=”large” alignment=”center”][vc_column_text]

Welcome to the FOS Trending 20, presented by Conviva Social Insights

This new collaboration between Front Office Sports and Conviva ranks the pro teams and leagues/events which are driving the deepest cross-platform engagement across social platforms (Instagram, Twitter, YouTube, Facebook). Published every Tuesday morning, this leaderboard draws data from the prior Monday through Sunday. This page — updated weekly — contains two leaderboards; first, the Top 20 professional teams, ranked by cross-platform engagement rate, and then below it, the Top 20 leagues/events/properties, also ranked by cross-platform engagement rate. For more on the methodology and criteria on Trending 20, please visit our explainer section below the two leaderboards. All data is sourced using Conviva Social Insights, a social analytics platform for brands, media, entertainment and sports organizations worldwide. For additional context and information on this week’s leaderboard, please see the “Notes” sections below each leaderboard. Skip to this week’s Trending 20 leaderboards…

(Past Three Weeks: Dec 15 // Dec 8 // Dec 1)[/vc_column_text][/vc_column][/vc_row]

[vc_row][vc_column][vc_message]The Trending 20 is updated by 11am ET every Tuesday morning, reflecting data from the prior week (Monday-Sunday).[/vc_message][vc_separator][vc_column_text]

Trending 20: Pro Teams (December 22nd)

The 20 pro teams with the highest cross-platform engagement rate from Dec 14-20th, 2020.
RankLast WkAccountLeagueEngagement
Growth Rate
Weeks in T20
(of 10)
12Racing Louisville FCNWSL1.45%0.37%32.2K71
29Pumas MXLiga MX1.36%0.27%5.8M22
38Buffalo BillsNFL1.22%0.98%2.8M23
43Columbus Crew SCMLS1.16%1.36%534.6K33
5NRSeattle KrakenNHL1.13%0.12%397.9K25
6NRToronto Maple LeafsNHL0.99%0.01%4.5M26
77Houston DashNWSL0.83%0.02%245.2K96
8NRTampa Bay RaysMLB0.82%-0.02%1.7M53
9NRAtalanta B.C.Serie A0.78%0.48%1.4M69
10NRPhiladelphia FlyersNHL0.78%0.00%3.4M110
1118Carolina HurricanesNHL0.77%0.08%1.1M911
12NRBuffalo SabresNHL0.72%0.00%1.7M412
13NRLos Angeles DodgersMLB0.70%-0.02%8.4M91
14NRCelta de VigoLa Liga0.69%0.41%1.3M39
15NRWashington CapitalsNHL0.68%0.03%2.5M115
16NRLas Vegas AcesWNBA0.68%0.07%159.7K94
17NRNorth Carolina CourageNWSL0.67%-0.02%115.5K55
1820Kansas City ChiefsNFL0.66%0.28%5.4M413
2015SC FreiburgBundesliga0.65%0.15%688.2K44
[/vc_column_text][vc_column_text]Each week, we’ll try to add some context below the Trending 20 leaderboards, touching on why certain accounts are topping this week’s leaderboards, along with tracking streaks and milestones, and highlighting the teams and leagues which consistently find themselves on the Trending 20 leaderboard… As the holiday season approaches, we’re taking a week off from the notes section this week (12/22), but will be back in full force next week! The five fastest-growing team audiences in the past week… 1) Red Bull Leipzig (2.0%) 2) Columbus Crew SC (1.36%) 3) Tottenham Hotspur (1.12%) 4) AS Monaco (0.99%) 5) Buffalo Bills (0.98%) — *The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 17 of 282 tracked pro teams were ineligible for Trending 20 due to a lack of posts.[/vc_column_text][vc_separator][vc_column_text]

Trending 20: Leagues/Events (December 22nd)

The 20 professional leagues and events with the highest cross-platform engagement rate from Dec 14-20th, 2020.
RankLast WkAccountSportEngagement
Growth Rate
Weeks in T20
(of 10)
12Premier Lacrosse LeagueLacrosse2.48%0.35%389.2K91
2NRSuper NetballNetball1.59%0.04%153.4K41
3NRPGA TourGolf0.89%0.30%8.4M23
47Formula 1Auto Racing0.85%0.58%31.3M103
58National Rugby LeagueRugby0.78%0.04%3.8M94
66Big Bash LeagueCricket0.68%2.87%10.7M102
75NCAA March MadnessBasketball0.66%0.09%3.7M54
9NRBig 12 ConferenceCollege Athletics0.59%0.21%467.5K29
1110UEFA Women’s Champions LeagueSoccer0.53%0.28%3.9M105
1216Southeastern Conference (SEC)College Athletics0.52%0.20%1.6M56
13NRBig Ten ConferenceCollege Athletics0.51%0.22%567.9K26
1415ATP TourTennis0.51%0.09%7.2M57
154AFL Women'sAussie Rules0.50%0.04%321.6K92
1617College Football PlayoffFootball0.50%0.38%1.2M48
1712Athletes UnlimitedMulti-Sport0.47%0.84%145.2K55
19NRNBA G LeagueBasketball0.43%0.27%2.9M219
20NRWorld Rally ChampionshipAuto Racing0.43%0.19%5.2M213

[/vc_column_text][vc_column_text]The five fastest-growing league/event audiences in the past week… 1) Big Bash League (2.87%) 2) Copa Sudamericana (0.9%) 3) NCAA Division I (0.88%) 4) Athletes Unlimited (0.84%) 5) Serie A (0.71%) —

*The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 12 of 101 tracked leagues/events were ineligible for Trending 20 due to a lack of posts.

[/vc_column_text][/vc_column][vc_column][vc_text_separator title=”FAQ: METHODOLOGY & ELIGIBILITY”][vc_column_text]Q: How do we determine and rank the Trending 20 accounts? A: Trending 20 accounts are ranked based on cross-platform engagement rate, and all data is sourced from the Conviva Social Insights leaderboard platform. Q: What platforms are included in the “cross-platform” engagement rate? A: The four platforms included are Facebook, YouTube, Instagram and Twitter. Q: What is “engagement rate” anyway? How is it calculated? A: The engagement rate shown is the average engagement rate for all posts during the set period. Engagement rate per post is calculated by the total number of engagements divided by audience, expressed as a percentage. Q: My team/brand account had a higher engagement rate than others on this list, but we’re not included. What gives? A: Sorry about that! In this case, your account either did not meet the minimum 20-post threshold for eligibility, or the account is not included in our current list of eligible teams/properties. Q: Will more teams/leagues be added to the list of eligible accounts? How can I request to have my team or league added? A: Yes, we will continue to add teams from more professional leagues, as well as potentially adding additional or emergent leagues or event properties. Please request an addition by emailing Edgar Walker ( or tweeting our FOS Insights department @FOSInsights. Q: Will you be ranking collegiate programs, as well? A: This one is a bit tricky — some athletic programs house all their posts from one central account while others have dedicated team accounts — but we are actively seeking out the best course of action to rank collegiate programs by the same methodology as professional teams. Q: How can I see more similar data and go deeper than the Trending 20? A: Conviva has an extensive, curated database of sports teams, athletes, leagues, and brands. As you’ve registered for access for the Trending 20, Conviva may reach out with information on their product. For more detailed leaderboard listings or to request a free trial, visit the Conviva website. If you have any additional questions about the methodology or data utilized for the Trending 20, please contact or tweet our FOS Insights department @FOSInsights.[/vc_column_text][/vc_column][/vc_row]

[vc_row disable_element=”yes”][vc_column][vc_basic_grid post_type=”post” max_items=”18″ style=”lazy” items_per_page=”1″ item=”mediaGrid_SlideOutCaption” grid_id=”vc_gid:1609218251460-98fd0dcd-2b63-3″ taxonomies=”1258, 2233, 6521, 6516, 1177, 2085, 72″ exclude=”43506, 42832″][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

Copy Link
Link Copied
Link Copied

What to Read

Trending 20: NCAA Tournament Special (Part 3)

Every Tuesday, we partner with Conviva to release the Trending 20 Leaderboard…

Trending 20 Leaderboard (1/5/21)

[vc_row][vc_column][vc_single_image image="44469" img_size="large" alignment="center"][vc_column_text] Welcome to the FOS Trending 20, presented by…

Trending 20 Leaderboard (12/29)

[vc_row][vc_column][vc_single_image image="44469" img_size="large" alignment="center"][vc_column_text] Welcome to the FOS Trending 20, presented by…

Trending 20 Leaderboard (12/15)

[vc_row][vc_column][vc_single_image image="44469" img_size="large" alignment="center"][vc_column_text] Welcome to the FOS Trending 20, presented by…
podcast thumbnail mobile
Front Office Sports Today

What’s Next for Mark Cuban, Mavericks After $3.5B Sale?


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS's growth and digital transformation.
Titans stadium.
April 19, 2023

Titans' Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
April 25, 2023

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A's could be searching for a place to play.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.
February 4, 2022

Super Bowl Ad Market Examined

The Super Bowl is now only one week away and the stakes…