FOS Trending 20 Leaderboard (12/22)

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Welcome to the FOS Trending 20, presented by Conviva Social Insights

This new collaboration between Front Office Sports and Conviva ranks the pro teams and leagues/events which are driving the deepest cross-platform engagement across social platforms (Instagram, Twitter, YouTube, Facebook). Published every Tuesday morning, this leaderboard draws data from the prior Monday through Sunday. This page — updated weekly — contains two leaderboards; first, the Top 20 professional teams, ranked by cross-platform engagement rate, and then below it, the Top 20 leagues/events/properties, also ranked by cross-platform engagement rate. For more on the methodology and criteria on Trending 20, please visit our explainer section below the two leaderboards. All data is sourced using Conviva Social Insights, a social analytics platform for brands, media, entertainment and sports organizations worldwide. For additional context and information on this week’s leaderboard, please see the “Notes” sections below each leaderboard. Skip to this week’s Trending 20 leaderboards…

(Past Three Weeks: Dec 15 // Dec 8 // Dec 1)

The Trending 20 is updated by 11am ET every Tuesday morning, reflecting data from the prior week (Monday-Sunday).

Trending 20: Pro Teams (December 22nd)

The 20 pro teams with the highest cross-platform engagement rate from Dec 14-20th, 2020.
RankLast WkAccountLeagueEngagement
Growth Rate
Weeks in T20
(of 10)
12Racing Louisville FCNWSL1.45%0.37%32.2K71
29Pumas MXLiga MX1.36%0.27%5.8M22
38Buffalo BillsNFL1.22%0.98%2.8M23
43Columbus Crew SCMLS1.16%1.36%534.6K33
5NRSeattle KrakenNHL1.13%0.12%397.9K25
6NRToronto Maple LeafsNHL0.99%0.01%4.5M26
77Houston DashNWSL0.83%0.02%245.2K96
8NRTampa Bay RaysMLB0.82%-0.02%1.7M53
9NRAtalanta B.C.Serie A0.78%0.48%1.4M69
10NRPhiladelphia FlyersNHL0.78%0.00%3.4M110
1118Carolina HurricanesNHL0.77%0.08%1.1M911
12NRBuffalo SabresNHL0.72%0.00%1.7M412
13NRLos Angeles DodgersMLB0.70%-0.02%8.4M91
14NRCelta de VigoLa Liga0.69%0.41%1.3M39
15NRWashington CapitalsNHL0.68%0.03%2.5M115
16NRLas Vegas AcesWNBA0.68%0.07%159.7K94
17NRNorth Carolina CourageNWSL0.67%-0.02%115.5K55
1820Kansas City ChiefsNFL0.66%0.28%5.4M413
2015SC FreiburgBundesliga0.65%0.15%688.2K44

Each week, we’ll try to add some context below the Trending 20 leaderboards, touching on why certain accounts are topping this week’s leaderboards, along with tracking streaks and milestones, and highlighting the teams and leagues which consistently find themselves on the Trending 20 leaderboard… As the holiday season approaches, we’re taking a week off from the notes section this week (12/22), but will be back in full force next week! The five fastest-growing team audiences in the past week… 1) Red Bull Leipzig (2.0%) 2) Columbus Crew SC (1.36%) 3) Tottenham Hotspur (1.12%) 4) AS Monaco (0.99%) 5) Buffalo Bills (0.98%) — *The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 17 of 282 tracked pro teams were ineligible for Trending 20 due to a lack of posts.

Trending 20: Leagues/Events (December 22nd)

The 20 professional leagues and events with the highest cross-platform engagement rate from Dec 14-20th, 2020.
RankLast WkAccountSportEngagement
Growth Rate
Weeks in T20
(of 10)
12Premier Lacrosse LeagueLacrosse2.48%0.35%389.2K91
2NRSuper NetballNetball1.59%0.04%153.4K41
3NRPGA TourGolf0.89%0.30%8.4M23
47Formula 1Auto Racing0.85%0.58%31.3M103
58National Rugby LeagueRugby0.78%0.04%3.8M94
66Big Bash LeagueCricket0.68%2.87%10.7M102
75NCAA March MadnessBasketball0.66%0.09%3.7M54
9NRBig 12 ConferenceCollege Athletics0.59%0.21%467.5K29
1110UEFA Women’s Champions LeagueSoccer0.53%0.28%3.9M105
1216Southeastern Conference (SEC)College Athletics0.52%0.20%1.6M56
13NRBig Ten ConferenceCollege Athletics0.51%0.22%567.9K26
1415ATP TourTennis0.51%0.09%7.2M57
154AFL Women'sAussie Rules0.50%0.04%321.6K92
1617College Football PlayoffFootball0.50%0.38%1.2M48
1712Athletes UnlimitedMulti-Sport0.47%0.84%145.2K55
19NRNBA G LeagueBasketball0.43%0.27%2.9M219
20NRWorld Rally ChampionshipAuto Racing0.43%0.19%5.2M213

The five fastest-growing league/event audiences in the past week… 1) Big Bash League (2.87%) 2) Copa Sudamericana (0.9%) 3) NCAA Division I (0.88%) 4) Athletes Unlimited (0.84%) 5) Serie A (0.71%) —

*The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 12 of 101 tracked leagues/events were ineligible for Trending 20 due to a lack of posts.


Q: How do we determine and rank the Trending 20 accounts? A: Trending 20 accounts are ranked based on cross-platform engagement rate, and all data is sourced from the Conviva Social Insights leaderboard platform. Q: What platforms are included in the “cross-platform” engagement rate? A: The four platforms included are Facebook, YouTube, Instagram and Twitter. Q: What is “engagement rate” anyway? How is it calculated? A: The engagement rate shown is the average engagement rate for all posts during the set period. Engagement rate per post is calculated by the total number of engagements divided by audience, expressed as a percentage. Q: My team/brand account had a higher engagement rate than others on this list, but we’re not included. What gives? A: Sorry about that! In this case, your account either did not meet the minimum 20-post threshold for eligibility, or the account is not included in our current list of eligible teams/properties. Q: Will more teams/leagues be added to the list of eligible accounts? How can I request to have my team or league added? A: Yes, we will continue to add teams from more professional leagues, as well as potentially adding additional or emergent leagues or event properties. Please request an addition by emailing Edgar Walker ( or tweeting our FOS Insights department @FOSInsights. Q: Will you be ranking collegiate programs, as well? A: This one is a bit tricky — some athletic programs house all their posts from one central account while others have dedicated team accounts — but we are actively seeking out the best course of action to rank collegiate programs by the same methodology as professional teams. Q: How can I see more similar data and go deeper than the Trending 20? A: Conviva has an extensive, curated database of sports teams, athletes, leagues, and brands. As you’ve registered for access for the Trending 20, Conviva may reach out with information on their product. For more detailed leaderboard listings or to request a free trial, visit the Conviva website. If you have any additional questions about the methodology or data utilized for the Trending 20, please contact or tweet our FOS Insights department @FOSInsights.