Sunday, July 12, 2026

Texas Tech Boycott Could Cost Non-Conference Opponents Millions

The three non-conference opponents on Texas Tech’s 2026 football schedule have millions of dollars at stake as they weigh their own potential boycott decisions.

Michael C. Johnson-Imagn Images

Fallout from this week’s Texas Tech quarterback Brendan Sorsby’s NCAA eligibility ruling continues to shake college sports.

As many powerhouse schools and conferences across the country threaten to boycott playing games against Texas Tech—in any sport—the three non-conference opponents on the Red Raiders’ 2026 football schedule have millions of dollars at stake as they weigh their options.

FCS program Abilene Christian is set to receive $375,000 from Texas Tech for traveling to Lubbock for the Red Raiders’ season-opener Sept. 5.

Conference USA member Sam Houston will be paid $1 million for playing at Texas Tech on Sept. 26—one of many seven-figure paydays that non-power conference teams will receive from top schools this fall.

It’s unclear if either program would have to pay a cancellation fee to Texas Tech if it backed out of its respective game, but simply forfeiting those guaranteed paydays would be a major blow to both Abilene Christian and Sam Houston as smaller schools that rely on big checks like that to boost revenue.

A spokesperson for Sam Houston told Front Office Sports: “At this point we are aware of what has happened but do not have any plans to get out of the game or have reservations about it. Obviously if other things happen along the way in the upcoming weeks/months, we will address accordingly.”

Oregon State, competing in the re-built Pac-12 and Texas Tech’s only road non-conference opponent in 2026, would have to pay the Red Raiders $1 million to cancel its Sept. 12 matchup in Corvallis. The schools are completing a two-game home-and-home series that saw the Beavers travel to Lubbock in 2025.

Sorsby would be suspended for Texas Tech’s first two games of the season—against Abilene Christian and Oregon State—under the terms of Monday’s temporary injunction. But many school officials around the nation have suggested boycotting Texas Tech simply on principle. 

Spokespeople for Abilene Christian and Oregon State did not respond to requests for comment from FOS on Wednesday.

Texas Tech’s Next Steps

Texas Tech would consider legal action if athletic programs or conferences follow through with boycott threats, FOS can confirm.

Texas Tech athletic director Kirby Hocutt released a lengthy statement Wednesday saying there was no guarantee Sorsby would return to the program after his two-game suspension in September. “What happens after that will depend, in no small part, on how his recovery continues to progress,” Hocutt said.

Houston is the first Big 12 team on Texas Tech’s schedule, Sept. 18 in Lubbock, a Friday night game scheduled to air on Fox in primetime. Texas Tech coach Joey McGuire said Wednesday that Sorsby actually playing in that Week 3 game, no matter his eligibility, is “still a stretch.”

Texas Tech’s remaining Big 12 schedule includes games against Colorado, Arizona State, Cincinnati, Arizona, West Virginia, Oklahoma State, Baylor, and TCU.

The 15 athletic directors in the Big 12, excluding Texas Tech’s Kirby Hocutt, met Monday night to discuss—and vent—about the Sorsby situation. More meetings are planned and expected.

The Sorsby decision also came up multiple times during a Senate Commerce Committee roundtable on the future of college sports Wednesday. It’s also been the subject of private conversations in Congress.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bears’ Indiana Stadium Plans in ‘Red Zone,’ Governor Says

The NFL team is drawing closer to a long-awaited stadium decision.
Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena.

Judge Orders NCAA to Grandfather Athletes Into Eligibility Model

The ruling could grant another year of eligibility to thousands of athletes.
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.

Two Bidders Pull Ahead in Seahawks Sale Process

One of the two groups includes at least one former Seahawks player.

Is Big 12’s $20M Monster Jersey Patch Deal Too Cheap?

The deal, heralded as the first of its kind, drew criticism.
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Aug 30, 2025; Colorado Springs, Colorado, USA; Bucknell Bison tight end Charlie Kreinbucher (82) runs the ball against Air Force Falcons defensive back Roger Jones Jr. (5) in the first quarter at Falcon Stadium.

Criminal Case Against Former Bucknell Coach Could Set Precedent

A Bucknell football player died in 2024 after collapsing at practice.
July 5, 2026

FBI Arrests Ex-College Hoops Player in Multimillion-Dollar Fraud Case

Kerr Kriisa played for Kentucky, West Virginia, Cincinnati, and Arizona between 2020 and 2026.
Nov 25, 2016; Pullman, WA, USA; General view of the Pac-12 logo on the field before the game between the Washington Huskies and the Washington State Cougars at Martin Stadium. Mandatory Credit: James Snook-USA TODAY Sports
July 6, 2026

New Pac-12 Only FBS Conference Not Hosting Media Days

The Pac-12 is expanding from two to eight teams this season.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 2, 2026

Pair of Merging D-II Schools Sue Conference That Kicked One Out

Ursuline College’s athletic recruiting and scheduling are being drastically impacted. 
June 28, 2026

College Sports Roster Spending Soars Beyond $20.5M Rev-Share Cap

The $20.5 million rev-share cap was a new floor for roster costs.
June 26, 2026

West Virginia AD: McAfee’s Value to School ‘Maybe Eight Figures’

The sports media star played at West Virginia nearly two decades ago.
Nov 22, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions running back Kaytron Allen (13) runs the ball into the end zone for a touchdown during the fourth quarter against the Nebraska Cornhuskers at Beaver Stadium.
June 25, 2026

Court Hands NCAA, Conferences Win in Fight Over NIL Enforcement

Schools are still going above the revenue-sharing cap.