Wednesday, July 29, 2026

Potential Solutions

  • The second report expressed cautious optimism that the NCAA could implement solutions for other sports.
  • Here are a few recommendations the report provided.
Photo: Alonzo Adams-USA TODAY /Design: Alex Brooks

Since Phase I came out in August, the NCAA has already employed or begun to explore several recommendations for mitigating inequities in basketball.

The second report expressed cautious optimism that solutions could be implemented for other sports.

As with basketball, the NCAA needs to do some soul searching. It needs to consider how it structures championships, why it makes certain investment decisions, and how that impacts athletes in real life. 

  • The NCAA should commission an outside valuation of its other sports’ media rights, the report said.
  • It must ensure branding is equitable, “including but not limited to gender modifiers in championship titles.”
  • It should study whether combining men’s and women’s tournaments would increase equity in the same sports.
  • It should create a “zero-based” budget for all sports so that resource allocation can be equitable.

“We expect efforts to address gender equity across all sports to continue with diligence and a strong commitment to fairness so the NCAA can fully meet its commitment to provide positive championship experiences for all college athletes,” the NCAA Board of Governors said in a statement. 

Of course, not every specific solution the first report presented to fix basketball inequity will work for other sports.

But the question remains: Where was that commitment before?

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

TCU AD on Senate College Sports Bill: ‘This Is Our Mess’

Mike Buddie doesn’t blame Congress for bill’s delay.

Every Major College Jersey Patch Deal So Far

A comprehensive list of all jersey patch partnerships announced so far.
American Conference Commissioner Tim Pernetti walks next to the court before the first round American Conference Tournament game between Memphis and Tulane in Birmingham, Ala, on March 11, 2026.

American Conference Continues to Explore Private Capital Deals

Deals that would sell ownership stakes in the conference are “not realistic.”
Dec 31, 2025; Arlington, TX, USA; Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates after he runs for a touchdown during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images

Ohio State Signs $17 Million Jersey Patch Deal With Chase

All 36 OSU sports teams will wear Chase jersey patches.
podcast thumbnail mobile
Front Office Sports Today

7/28/26 – 76ers’ Huge TV Boost, UNC GM Investigation, Stanford’s Unionization Process

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
UNC football general manager Michael Lombardi

UNC Puts Football GM Michael Lombardi on ‘Administrative Leave’

The beleaguered football program led by Bill Belichick faces yet another controversy.
July 25, 2026

Michigan AD Warde Manuel to Get $7M Buyout

Manuel will step down at the end of 2026.
Sep 13, 2025; Stanford, California, USA; Stanford Cardinal offensive lineman Fisher Anderson (center) blocks against Boston College Eagles defensive lineman Kwan Williams (right) during the fourth quarter at Stanford Stadium.
July 27, 2026

Stanford Football Players Launch Effort to Unionize

The football players’ CFBPA “fraternity chapter” could eventually be a union.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
Mar 21, 2026; Greenville, SC, USA; Texas Christian University Horned Frogs forward Xavier Edmonds (24) dunks the ball during the second half against Duke Blue Devils forward Maliq Brown (6) during a second round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena.
July 24, 2026

TCU AD Mike Buddie: Coaches, ADs Should Have a Salary Cap

Salaries for the highest-paid coaches exceed $13 million.
Duke Blue Devils guard Cayden Boozer (2) shoots the ball Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the Siena Saints at Bon Secours Wellness Arena in Greenville, South Carolina.
July 24, 2026

Duke–Michigan Amazon Showcase Canceled Over TV Rights Dispute

The Big Ten had disputed that the ACC possessed the game’s rights.
July 23, 2026

Trump-Backed College Sports Bill Faces Hurdles As Deadline Nears

If it doesn’t pass the Senate by August, it could be dead.
Josh Pate
July 21, 2026

Josh Pate on Trump Interview Fallout: ‘It’s the President Asking’

Pate knew his interview with the president would be polarizing.