• Loading stock data...
Thursday, January 22, 2026

At Final Four, Top-Ranked South Carolina Is Also No. 1 In Spending

  • South Carolina spends the most of the Final Four contenders by far — on both its team and head coach.
  • The Virginia Tech Hokies spent $3.4 million last year, the least of all four teams.
South Carolina Gamecocks forward Aliyah Boston, left, guard Zia Cooke, middle, and head coach Dawn Staley speak before the NCAA Womens Final Four
Kirby Lee-USA TODAY Sports

DALLAS — Every women’s Final Four team this year hails from a Power 5 conference. But just because they come from the richest conferences doesn’t mean they spend the same amount of money on their women’s basketball teams. 

South Carolina spends the most of the Final Four contenders by far — on both its team and head coach.

The Gamecocks shelled out a whopping $9.5 million last year, according to Department of Education data from the 2021-22 season. In addition, coach Dawn Staley, who makes close to $3 million annually, is the second-highest-paid women’s basketball coach in the country.

  • The LSU Tigers came in second, with $8.3 million in expenses last season.
  • The Iowa Hawkeyes were slightly farther behind, with $6 million. 
  • The Virginia Tech Hokies, who will appear in their first Final Four on Friday night, spent only $3.4 million. 

Those figures don’t include coaching salaries, though head coaching contracts follow the same rankings as overall team budgets.

  • LSU coach Kim Mulkey makes $2.6 million per year, third in the nation.
  • Iowa coach Lisa Bluder earns $1.1 million, ranking eighth.
  • Virginia Tech coach Kenny Brooks, who reportedly makes well under $1 million, isn’t even on the list for the top 25 highest-paid coaches.

Despite the discrepancy, all four have earned a trip to Dallas — and will face off on Friday night.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Spirit Close Deal With Rodman As NWSL Labor Dispute Looms

The NWSLPA filed a grievance against the league’s “High Impact Player” rule.

WNBA Announces Schedule Despite Lack of New CBA

The league plans on playing 44 games this year.

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.

Featured Today

Tulsa Portal House

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Apr 7, 2024; Cleveland, OH, USA; NCAA president Charlie Baker looks on during halftime between the South Carolina Gamecocks and the Iowa Hawkeyes in the finals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.

NCAA President Charlie Baker Is a Twitter Reply Guy

In between serious posts, Baker shares his favorite movies, athletes, and more.
Billionaire Mark Cuban, an Indiana alum and NIL donor, with quarterback Fernando Mendoza after the Hoosiers won their first CFP national championship.
January 21, 2026

Mark Cuban Likes the College Sports Salary Cap: ‘It Protects Us’

In an FOS interview, Cuban likened the rules to the NBA cap.
January 21, 2026

Judge Says Ex-Alabama Player Can Rejoin Team After 3 Years in Pros

The ruling could ultimately deal another blow to NCAA eligibility rules.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Dec 6, 2025; Charlotte, NC, USA; Duke Blue Devils quarterback Darian Mensah (10) celebrates after the Blue Devils score a touchdown in overtime during the ACC Championship game at Bank of America Stadium.
January 20, 2026

Duke Sues Darian Mensah After QB Enters Portal

He announced his decision on the last day of the portal window.
Zheng
January 20, 2026

NCAA Rules Might Block Columbia Tennis Star From $150K at Australian Open

Zheng is set to graduate from Columbia in the spring.
Indiana Hoosiers quarterback Fernando Mendoza (15) rushes into the end zone for a touchdown Monday, Jan. 19, 2026, during the College Football Playoff National Championship college football game against the Miami (FL) Hurricanes at Hard Rock Stadium in Miami Gardens.
January 20, 2026

CFP Faces 3 Big Questions About Its Future

The CFP could still expand to 16 teams in 2026.
Mark Cuban shakes hands with D.J. Khaled on Monday, Jan. 19, 2026, ahead of the College Football Playoff Championship game at HardRock Stadium in Miami Gardens.
January 20, 2026

College Football’s Billionaire Era Is Officially Here

Mark Cuban helped Indiana make history in the rev-share and NIL era.