• Loading stock data...
Friday, May 2, 2025

CFP’s 12-Team Debut: How NIL, Realignment Shape the Bracket

There is $116 million up for grabs to distribute to conferences, based on the teams that qualify for the CFP and advance to subsequent rounds.

Jamie Rhodes-Imagn Images

The shifting landscape of college sports has its fingerprints all over the first College Football Playoff rankings of the expanded, 12-team era.

Conference realignment and the growth of NIL (name, image, and likeness) were huge factors in shaping the historic reveal and the debut projected Playoff bracket that was released on the same night as the presidential election.

While it’s not surprising to see Oregon, Ohio State, and Georgia as the top three ranked programs, Miami is ranked No. 4 as aggressive NIL spending has no doubt helped the Hurricanes to their 9–0 start. Should they win the ACC, they’ll be in line to nab one of the four first-round byes.

BYU’s move to the Big 12 in 2023 has already paid off, as the Cougars are currently projected to also get a first-round bye as one of the four highest-ranked conference champions, despite being ranked No. 9 overall.

Musical Chairs

There is $116 million up for grabs to distribute to conferences, based on the teams that qualify for the CFP and advance to subsequent rounds. And while the CFP’s top two leaders said the selection committee doesn’t factor in which conferences teams play in, the initial projected bracket shows plenty of disparity:

  • Big Ten (4): Oregon, Ohio State, Penn State, Indiana
  • SEC (4): Georgia, Texas, Tennessee, Alabama
  • ACC (1): Miami
  • Big 12 (1): BYU
  • Mountain West (1): Boise State
  • Independents (1): Notre Dame

The Big Ten and SEC are already set to receive a larger share of CFP revenue than other conferences under the new agreement that will take effect in 2026. It appears they will likely be cashing in earlier, too.

Another FSU Situation?

Last year, in the final season of the four-team CFP, Florida State became the first undefeated Power 5 conference champion to be left out of the Playoff, leading to legal questions from the state’s lawmakers

The Seminoles had lost starting quarterback Jordan Travis to a broken leg on Nov. 18, which factored into Florida State’s CFP absence. Moving forward, injuries to key players will likely still play a part in who makes the Playoff.

“If there is a loss due to injury, the committee is going to look at the team’s performance without that player,” CFP executive director Rich Clark said Tuesday night. “Just like they did last year, they’re going to see how a team performs with the loss of a key player, and they’re going to evaluate them on that merit. And if they know that player is not coming back, they know that that’s the team moving forward that they’re going to rank for the future.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Future of TV Ratings Is Here, and Sports Is the Big..

Nielsen aims to make its Big Data + Panel the standard for broadcasters.
exclusive

Bill Belichick’s PR Nightmare Is a Product of Losing Longtime Confidante

Julian Edelman said 24-year-old Jordon Hudson is in the role of Belichick’s longtime PR chief.
Apr 5, 2025; San Antonio, TX, USA; Duke Blue Devils forward Cooper Flagg (2) and Houston Cougars forward Joseph Tugler (11) battle for the ball in the semifinals of the men's Final Four of the 2025 NCAA Tournament at the Alamodome.

Morgan Stanley Gets In On NIL Gold Rush

Former NFL wide receiver Larry Fitzgerald Jr. is on Morgan Stanley’s sports team.
Jordon Hudson

Bill Belichick Accuses CBS of ‘Selectively’ Editing Awkward Girlfriend Clip

The North Carolina coach cited his “professional” relationship with Jordon Hudson.

Featured Today

Apr 25, 2025; Los Angeles, California, USA; Pittsburgh Pirates starting pitcher Paul Skenes (30) pitches during the first inning against the Los Angeles Dodgers at Dodger Stadium
April 30, 2025

The Pirates Are Struggling, But Paul Skenes Fever Is Still Spreading

The 22-year-old pitcher is (finally) giving Pittsburgh something to cheer for.
April 29, 2025

How DJ Adam Amin Mixes Baseball With Bangers

Amin is one of Fox’s top NFL and MLB voices.
Jun 21, 2024; Boston, MA, USA; Boston Celtics majority owner Wyc Grousbeck holds the Larry O’Brien trophy prior to the Boston Celtics championship parade.
April 27, 2025

The Celtics Succession Plan Remains Murky

The transfer of power to a private-equity group is still unresolved.
April 28, 2025

Quinn Ewers Bet on NFL Over NIL—and Left Millions on the Table

The Dolphins picked Ewers in the seventh round of the NFL Draft.
Shaquille O'Neal
April 28, 2025

Shaq Taking GM Role at Sacramento State

The news comes amid the school’s push for FBS status.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
Mar 28, 2025; Indianapolis, IN, USA; Kentucky Wildcats guard Lamont Butler (1) dribbles the ball against the Tennessee Volunteers in the first half during a Midwest Regional semifinal of the 2025 NCAA tournament at Lucas Oil Stadium.
April 25, 2025

College Sports Has Become a Billion-Dollar Business. Kentucky Is Embracing It

Kentucky said its LLC would operate similarly to two hospitals run by the university.
Ole Miss
April 24, 2025

Coach Yo: Women’s College Hoops Are ‘Pay for Play’

Ole Miss coach Yolett McPhee-McCuin built a top transfer class this offseason.
Jan 21, 2025; Atlanta, GA, USA; College Football Playoff executive director Rich Clark speaks during the CFP National Championship Host Committee handoff press conference at The Westin Peachtree Plaza, Savannah Ballroom.
April 24, 2025

CFP Meetings End With No Major Changes to 12-Team Playoff—for Now

For now, the complicated seeding process will remain in place.
April 24, 2025

The House Settlement Is in Jeopardy. Here’s What It Will Take to..

The parties will try to salvage the settlement over the next two weeks.