• Loading stock data...
Friday, December 6, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

Rockies’ New Threads Inspired By Colorado License Plates

  • The uniforms will debut on June 4 and will be worn for each Sunday home game at Coors Field.
  • Design “honors the wild landscape and adventurous spirit of the region’s residents.”
Colorado Rockies

The Rockies unveiled their version of the City Connect jersey and its uniqueness figures to make it a big seller.

With a design that “honors the wild landscape and adventurous spirit of the region’s residents,” the jerseys are an ode to the state’s iconic green-mountain license plate.

The uniforms will debut on June 4 and will be worn for each Sunday home game at Coors Field.

Some of the details:

  • Purple piping on the sleeves and pants represents the row of purple seats at Coors Field that sit one mile above sea level.
  • The right sleeve features a yellow patch with “ROX,” the altitude of 5280, two black diamonds to represent skiing, and the longitude and latitude of Coors Field.
  • Embroidered on the front of the jersey is “Welcome to Colorful Colorado,” which is featured on roadway signs at the border.

Colorado is the 11th MLB team to unveil a Nike City Connect jersey and the fourth this season, joining the Astros, who shattered sales records with their “Space City” release, the Nationals, and the Royals.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rays Reversal: St. Pete Approves $287M Stadium Bond Package

The approval gives the embattled project a big dose of resurgent energy.
Luis Severino

Mere $67 Million for Pitcher Is Largest Deal in A’s History 

Severino had a strong season with the Mets after a tough 2023.
Oct 14, 2024; Bronx, New York, USA; New York Yankees outfielder Juan Soto (22) hits a solo home run during the third inning against the Cleveland Guardians in game one of the ALCS for the 2024 MLB Playoffs at Yankee Stadium.

Juan Soto’s $600M Free-Agent Saga Nears Endgame: The Finalists?

The coveted free-agent outfielder remains poised to sign a historic deal.
Oct 16, 2024; New York City, New York, USA; MLB Commissioner Rob Manfred before game three of the NLCS for the 2024 MLB playoffs at Citi Field.

Manfred’s Golden At-Bat Idea Is His Most Radical Rule Change Idea Yet

The idea is an attempt to create more signature moments in games.

Featured Today

Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
November 30, 2024

U.S. Investors Are Gunning for England’s Small Soccer Clubs

Is another Hollywood-like success story possible among the U.K.’s smallest clubs?
Nov 1, 2024; Boise, Idaho, USA; Boise State Broncos running back Ashton Jeanty (2) leads the team onto the field prior to the first quarter against the San Diego State Aztecs at Albertsons Stadium.
November 29, 2024

Schools Are Scrambling to Prepare for the NCAA Revenue-Sharing Era

In the post–House v. NCAA world, “everyone’s kind of on their own.”
Nov 4, 2024; Kansas City, Missouri, USA; Recording artist Taylor Swift arrives prior to a game between the Tampa Bay Buccaneers and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.
November 29, 2024

The PWHL Could Be Inviting a Date With Taylor Swift’s Legal Team

The Toronto Sceptres may have opened a Pandora’s box of trademark issues.
A line of Black Friday shoppers streams into the Nike Store at Tanger Outlets in Pooler.

Sportswear Giants Are Ready for Trump’s Tariffs This Time Around

Retailers cut their exposure to China when Trump imposed tariffs in 2018.
Nov 5, 2023; New York, NY, USA; Hellen Obiri of Kenya celebrates after finishing first place in the NYC Marathon.
November 12, 2024

On Brand Posts Record Sales, Says It’s No Longer ‘Just a Running..

The Swiss company credited its full-price strategy for its stellar quarter.
Classic Football Shirts New York Pop-Up
November 18, 2024

Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...

The money-making shirts are at the prime intersection of memorabilia and fashion.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
April 13, 2019; Oakland, CA, USA; Detail view of Anta shoes worn by Golden State Warriors guard Klay Thompson (11) during the second quarter in game one of the first round of the 2019 NBA Playoffs against the LA Clippers at Oracle Arena.
November 8, 2024

Nike and Adidas Are Losing Sportswear Share in China

Chinese brands like Anta and Li-Ning are taking Nike’s share of the market.
November 7, 2024

Under Armour Turnaround Underway, Raises Profit Guidance

CEO and founder Kevin Plank returned to lead the company in April.
Brooks Running posted positive numbers in Q1 of 2023.
November 2, 2024

Brooks Running Is Having Its Best Year Ever

Brooks opened its first store in Shanghai as it pushes into China.
October 30, 2024

Lululemon-Fanatics Collab With NHL Sees ‘Explosive’ First-Day Sales

The premium collection made up 80% of all NHL merch sales.