• Loading stock data...
Thursday, September 4, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

PointsBet Launches in Colorado, Becomes State’s 16th Legal Operator

  • PointsBet built out a partnership portfolio and headquarters in Colorado; now its app is live.
  • Colorado is already the fifth-largest legal betting market with plenty of upside.
Phillip Lindsay
Isaiah J. Downing-USA TODAY Sports

PointsBet has planted a flag in Colorado and — despite the state opening sports betting in May — the operator hasn’t been live, until now. 

Following its mobile app launch on Nov. 18, a PointsBet sportsbook will also open at the Double Eagle Resort in Cripple Creek, Co., the betting operator’s casino partner in the state. While Colorado bettors might not have been able to wager with PointsBet until now, they’re certainly familiar with the brand. 

In October 2019, the company announced its U.S. headquarters would be in Denver — LoDo to be exact, between Ball Arena, Coors Field and Union Station. Since then, it’s signed a deal to become the exclusive sports betting partner of Kroenke Sports & Entertainment, which includes the Colorado Avalanche of the NHL, Denver Nuggets of the NBA, Colorado Mammoth of the NLL, Altitude Sports and Entertainment and Ball Arena. PointsBet also made waves in the sports betting industry when it partnered with the University of Colorado.

“They want to be Colorado’s sportsbook,” said Ian St. Clair, an analyst for PlayColorado. “To be the exclusive partner of [Avalanche and Nuggets], the two franchises closest to winning and competing for a championship will really stand out to Colorado sports fans. They’ve done a really good job of getting the brand out there.”

“The last thing they have to do to make news in the state is actually launch,” he said.

Since the May launch of sports betting in Colorado, bettors have wagered $459 million, with October’s figure yet to be released. That includes $207.7 million in September, which made it the fifth-largest legal betting market in the U.S — behind New Jersey, Nevada, Pennsylvania and Illinois. Almost all wagers have been done online, with 98% of September bets placed on mobile platforms. 

That helps explain why PointsBet has taken its time to launch in the state.

“Our focus from day one has been on product and technology,” PointsBet Chief Commercial Officer Eric Foote said. “We build the platform and technology and building those foundational elements moving into state launches was critical to do efficiently and effectively.”

Foote declined to speak to the specific amount invested into Colorado partnerships and the percentage of marketing budget that goes toward the state compared to others, but did say PointsBet is committed to making Colorado its long-term home and the investment back into the state and community will be commensurate.

Detroit Tigers

PointsBet, Circa Sports Taking Different Approaches To Grow Sports Betting Market Share

As the sports betting industry is increasingly becoming crowded with more and…
July 13, 2020

The University of Colorado partnership figures did make the rounds, suggesting the school could make more than $1.6 million from the deal

All those deals were done to establish brand and build trust and credibility in a place the company now calls home, Foote said. Also helping build the brand is the company’s $500 million deal with NBCUniversal.

Now with an active app and strong partnerships in the state, Foote said PointsBet will be aggressive — especially in these opening months — with promotions to further establish a connection with the Colorado fanbase. Promos to help kick off the state include +5280 odds for the Denver Nuggets to win the NBA Finals and bettors who place $20 on Broncos running back Phillip Lindsay’s over/under rushing yards prop will receive $1 in free bets for every yard he gains against the Miami Dolphins on Nov. 22.

According to both Foote and St. Clair, Colorado bettors are among the savvier in the country, which is why many operators have staked a claim in the Mile High State. There’s now 16 legal mobile operators active in Colorado, and the Denver Broncos have three partners: FanDuel, Betfred and BetMGM. 

St. Clair said one of the few things the Colorado gaming commission hasn’t done well is make market share of operators known, but said it’s likely similar to other states with DraftKings, FanDuel and BetMGM near the top. 

“PointsBet will have the ability to compete with those big boys and it will be incredibly popular,” St. Clair said. “I have a feeling that bettors will take to it.”

Like partnership spending, Foote declined to put a target percentage on market share but pointed to PointsBet’s quarterly releases that puts a 10% goal in every state it enters.

“That’s the baseline, it’s clearly defined and every state is important to us,” he said. “But I think being in our backyard and the visibility we’ll have with the deals we’ve made and being able to see the consumer use in real-time on a week-by-week basis will certainly help.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Eagles

FanDuel Paying $80K for Eagles Trains Amid Transit Funding Fight

The gambling company is giving stopgap transit funding in Philadelphia.
Sep 1, 2025; Chapel Hill, North Carolina, USA; TCU Horned Frogs tight end DJ Rogers (0) catches a touchdown pass as North Carolina Tar Heels defensive back Kaleb Cost (21) defends in the fourth quarter at Kenan Stadium.

Polymarket Moves Closer to Reentering the U.S.

There’s yet more prediction markets momentum as the NFL season kicks off.

MLB Extends Leaves of Clase, Ortiz as Betting Probe Continues

Their paid non-disciplinary leaves have been extended “until further notice.”
Mar 12, 2024; Phoenix, Arizona, USA; Los Angeles Dodgers designated hitter Shohei Ohtani talks with translator Ippei Mizuhara in the dugout against the San Francisco Giants during a spring training baseball game at Camelback Ranch-Glendale.

Bookie Believes Shohei Ohtani ‘Was Aware’ of Interpreter’s Gambling

Mathew Bowyer ran the illegal gambling business used by interpreter Ippei Mizuhara.

Featured Today

Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
during the fourth quarter at Memorial Stadium in Clemson, S.C. Saturday, August 31, 2025.

Underdog Bets on Prediction Markets With Crypto.com Deal

Sports event contracts will be offered in 16 states.
Saquon Barkley
August 25, 2025

NFL Warns Prediction Markets Are Sports Betting With Less Oversight

League officials say the markets “mimic” sports betting.
Rob Bonta
August 29, 2025

Users Sue Daily Fantasy Companies After California Calls Them Illegal

Underdog Sports and Boom Fantasy were separately sued.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Malik Beasley
August 22, 2025

Malik Beasley Could Still Be Charged in Gambling Probe Despite Feds Dropping..

Beasley’s lawyer is hoping his client can return to the NBA.
A view of the FanDuel Sportsbook betting area at Belterra Park Cincinnati.
August 20, 2025

FanDuel Enters Prediction Markets, but With No Sports

The company is partnering with derivatives exchange CME Group.
Dec 18, 2024; Inglewood, CA, USA; UNLV Rebels defensive back Rashod Tanner (41) celebrates after defeating the California Golden Bears in the LA Bowl at SoFi Stadium.
August 20, 2025

Robinhood Reactivates Sports Contracts in NJ and NV, Sues State Regulators

The suits were filed the same day Robinhood announced new football offerings.
Jan 20, 2025; Atlanta, GA, USA; Ohio State Buckeyes running back Quinshon Judkins (1) and quarterback Will Howard (18) celebrate after a touchdown against the Notre Dame Fighting Irish during the second half the CFP National Championship college football game at Mercedes-Benz Stadium.
August 19, 2025

Robinhood to Roll Out Football Prediction Markets

The new event contracts come on the heels of Kalshi’s expanded football offerings.