Sunday December 3, 2023

Colorado’s PointsBet Deal Worth North of $1.6 Million, Reports Say

  • The school and betting operator announced a five-year deal in September.
  • Colorado will receive $30 per referral on top of regular payments.
Colorado’s PointsBet Deal Worth North of $1.6 Million
Ron Chenoy-USA TODAY Sports
Linkedin
Copy Link
Link Copied
Link Copied

The University of Colorado’s deal with betting operator PointsBet is worth over $1.625 million, according to Sports Illustrated, which obtained a copy of the contract.

The deal, believed to be the first of its kind in major college athletics, was announced in September. 

PointsBet will pay Colorado quarterly, with the amounts increasing each year. Yearly totals are $305,000 in 2021, $315,000 in 2022, $325,000 in 2023, $335,000 in 2024 and $345,000 in 2025. The university will additionally receive $30 per customer referred with a promo code to PointsBet. 

On PointsBet’s end of the deal, the company gets advertisements at Colorado sporting events — including at Folsom Field, and on broadcasts. According to the contract, each regular season CU football radio broadcast must include one pregame segment featuring PointsBet, a 10-second “live mention” during the game and three 30-second in-game commercials. Thirty-second advertising spots in the postseason will cost PointsBet an additional $600. 

During every home game, the football stadium must include “PointsBet logo recognition” on both video boards, one in-game public address announcement about the company, four minutes of PointsBet “exposure” on ribbon boards and end zone LED screens, a permanent field level sign that must “receive TV visibility.”

PointsBet will also get a minimum of five “home-page takeovers.”

The original announcement said that the deal included support for the school’s Scripps Leadership and Career Development Program and a recruitment pipeline for jobs. The contract states that PointsBet will create a student fund of $75,000 per year to go “directly to supporting the development of CU student athletes and PointsBet recruitment,” including promoting internships and jobs. 

Colorado will also give PointsBet a $25,000 “hospitality bank” to redeem tickets to sporting events, autographed items and “VIP experiences,” according to the contract.

Sports betting became legal in Colorado as of May 1, so long as bettors place their wagers with a licensed operator in the state, but the NCAA has a ban on wagering among college sports personnel including athletes, coaches and administrators. Sponsorship deals between operator William Hill and schools in Nevada have existed since 2017.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

TV Networks Are Programming College Football’s Future: What’s Next

Conference championship weekends will have a different feel in the future.
A lawsuit against the university of Oregon could dictate the future of Title IX and NIL.

New Lawsuit Could Decide Whether NIL Is Subject To Title IX

It's one of the biggest unanswered questions of the NIL era.
The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
podcast thumbnail mobile
Front Office Sports Today

CFP Looking to Super Bowl for Media Rights Plan

0:00
0:00

Featured Today

The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.
LSU Lady Tigers head coach Kim Mulkey reacts against the Iowa Hawkeyes during the NCAA Womens Basketball Final Four National Championship at American Airlines Center.
November 6, 2023

Who Is The Highest-Paid Women’s College Basketball Coach?

LSU rewarded Kim Mulkey after winning a national title after her second year leading the program.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Wasserman
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers

U.S. Sports Betting On Pace To Hit $100B In Wagers

Sports wagering activity accelerating to unprecedented levels.
ESPN Bet
November 20, 2023

ESPN Treads Lightly with Promoting Its Own ESPN Bet

The much-anticipated first weekend didn't lead to over-the-top promotion.
November 20, 2023

Las Vegas GP Smashes Records For Sportsbooks

High-profile Formula 1 event proves to be popular with bettors.
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
November 17, 2023

ESPN Bet Wants To Challenge the Sports Gambling Duopoly. What Are Its Chances?

ESPN Bet is live in 17 states after launching this week.
ESPN Bet
November 15, 2023

ESPN Bet Offers Familiar Feel, Hefty Promotions at Launch

PENN rolled out its reskinned Barstool app on Tuesday.
November 13, 2023

ESPN Bet’s ‘Blueprint’ For Success Has An Unexpected Origin Story

PENN Entertainment looks to replicate success seen with Canada's theScore.
November 10, 2023

ESPN BET Will Attempt To Prevent The Influence Of Insiders

ESPN released internal guidelines that banned Insiders from the new ESPN BET.