• Loading stock data...
Monday, June 2, 2025

Peloton Strikes First Brick-and-Mortar Deal With Dick’s

  • Dick’s Sporting Goods is the largest sports goods retailer in the U.S.
  • Dick’s will carry the Bike, Bike+, Tread, and Guide.
Peloton
Shutterstock

Peloton is turning to the country’s largest sporting goods retailer in its latest effort to reach more customers.

The connected fitness giant will sell its equipment in Dick’s Sporting Goods stores, the companies revealed Thursday. It’s the first time Peloton’s products will be sold in retail locations outside its namesake stores.

Dick’s Sporting Goods will carry Peloton’s Bike ($1,445), Bike+ ($2,495), Tread ($3,495), Guide ($295), bike shoes, and exercise mats, but will not carry its new rowing machine ($3,195).

  • An official launch date hasn’t been set, but the companies are slated to sell Peloton products in more than 100 of Dick’s 700-plus U.S. stores “early in the holiday season.”
  • The pricing of the products will not change.

The announcement comes less than two months since Peloton announced it would team up with Amazon to sell products — its first-ever deal with another retailer. Amazon sells Peloton’s Bike, Guide, and accessories, but not the Bike+ and Tread.

Team Turnaround

Peloton and Dick’s are making moves to bounce back after their early pandemic-related success stalled as people returned to gyms.

In the last two months, Peloton announced it would eliminate nearly 800 jobs, reduce its retail locations, and increase prices for the Bike+ and Tread. Several executives stepped down, and Q4 revenue dropped 28% year-over-year to $678.7 million.

Dick’s second-quarter revenue fell 5% year-over-year to $3.11 billion, but increased 38% from the same period in 2019.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Indiana Fever’s Mounting Injuries Highlight WNBA Roster Size Problem

Cameron Brink believes the WNBA needs to expand roster sizes.

Bears Suburban Stadium Deal Inching Forward Despite Cost Questions

State legislators discussed a Bears-friendly bill, but ran out of time.

Scheffler Closing Fast on Mickelson’s PGA Tour Earnings

Scottie Scheffler is already fourth in PGA Tour career earnings.

Rockies Hit New Low With No Clear Answers in Sight

The club is on pace to become the worst in baseball’s modern era.

Featured Today

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.
May 30, 2025

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

The Surprising Ingredient That Can Improve Your VO2 Max

In the high-stakes world of sports, VO2 max—or maximum oxygen consumption—has emerged as a critical marker of endurance and performance.
Peloton Bike
October 31, 2024

Peloton Earnings Beat Expectations As It Still Loses Subscribers

Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.
September 4, 2024

Under Armour Sells MapMyFitness Back to Founders 11 Years Later

The founders sold the tracking app to the apparel giant in 2013.