• Loading stock data...
Friday, June 14, 2024

Amazon, Peloton Teaming Up to Sell Bikes

  • Beginning Wednesday, Amazon will sell select Peloton products.
  • The deal is Peloton's first with another retailer.

Peloton is teaming up with another retailer for the first time, announcing an agreement with Amazon to sell a selection of its equipment and accessories.

Beginning Wednesday, Amazon will sell Peloton’s original Bike for $1,445, the Peloton Guide for $295, apparel, and accessories including cycling shoes, bike mats, and its heart rate armband. 

  • The Bike+ and Tread treadmill — whose prices recently increased by a respective $500 and $800 — will not be available on Amazon, but Peloton CCO Kevin Cornils told CNBC its Amazon-sold products could vary over time.
  • In-home delivery and expert assembly for the Bike is available at no additional cost.

Cornils highlighted the possibility that the company will look for other similar deals, calling the agreement “a really good start for us, with a digital retailer, to test the waters.” 

Physical retail remains important to the company’s strategy, according to Cornils, and the Amazon deal is “more of a reflection of us trying to match the consumer.”

Cycling in New Strategies

The agreement is Peloton’s latest effort to turn its business around. In February, Peloton publicized efforts to cut roughly $800 million in annual costs.

In August, Peloton CEO Barry McCarthy revealed the company would soon offer a bike that doesn’t require professional delivery or setup. Days before, McCarthy wrote to employees that Peloton would eliminate 784 jobs, reduce its retail locations, and increase prices for the Bike+ and Tread. 

In July, Peloton announced it would stop its in-house bike production.

Copy Link
Link Copied
Link Copied

What to Read

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.

NBA Media Rights: Silver Faces Questions As Billion-Dollar Deals Loom

ESPN, NBC, and Amazon are set to carry NBA game broadcasts from 2025.
podcast thumbnail mobile
Front Office Sports Today

How the US Open is Designed for Drama


Featured Today

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
June 1, 2024

The Pac-12 Wants Everybody to Know That It Isn’t Dead Yet

With a broadcast studio and two schools, the league plans to rebuild.
Jan 11, 2024; Paris, FRANCE; NBA commissioner Adam Silver speaks before a NBA Game between the Brooklyn Nets and the Cleveland Cavaliers at AccorHotels Arena.
May 26, 2024

Adam Silver Is the Real Winner in the Battle for the NBA’s Rights Future

For the past decade, the commissioner has been playing chess, not checkers.
NCAA headquarters in Indianapolis. Ncaahall 311477 Jpg
May 25, 2024

From Revenue-Sharing to Private Equity: Breaking Down the NCAA’s Historic Week

Commercialization of college sports has never been more evident than this week.
April 19, 2024

Nike Cuts Over 700 Jobs In Second Phase of Layoffs

“Nike’s always at our best when we’re on the offense,” the company says.
May 20, 2024

Fanatics Sues Marvin Harrison Jr., Says He Leaked ‘Misleading’ Info to ESPN

Harrison’s side says the two sides don’t have a contract, which Fanatics disputes.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
March 1, 2024

The Next Women’s Sports Bar Is Inspired by Tennis’s Barrier Breaker

Althea Gibson is the namesake for a bar opening in New York.
December 28, 2023

2023 In Review: U.S. Sports Betting Goes Full Tilt

The arrival of ESPN Bet and Fanatics Sportsbook highlights a year of transformation for the business.
Fanatics is buying auction marketplace PWCC.
December 14, 2023

Trading Card Wars Unfold As Panini and Fanatics Clash in Legal Battles

Fanatics and Panini are embroiled in a lawsuit.
San Antonio Spurs center Victor Wembanyama dribbles up the court in the first half against the Dallas Mavericks at the Frost Bank Center.
November 22, 2023

Wembanyama Spurs Debut Jersey Fetches Record Auction Price

The jersey sold for $762,000 — the most ever for an NBA rookie.