• Loading stock data...
Tuesday, March 19, 2024
2024 Best Venues nominations are open now through April 8! Submit Now

Amazon, Peloton Teaming Up to Sell Bikes

  • Beginning Wednesday, Amazon will sell select Peloton products.
  • The deal is Peloton's first with another retailer.
Peloton
Peloton

Peloton is teaming up with another retailer for the first time, announcing an agreement with Amazon to sell a selection of its equipment and accessories.

Beginning Wednesday, Amazon will sell Peloton’s original Bike for $1,445, the Peloton Guide for $295, apparel, and accessories including cycling shoes, bike mats, and its heart rate armband. 

  • The Bike+ and Tread treadmill — whose prices recently increased by a respective $500 and $800 — will not be available on Amazon, but Peloton CCO Kevin Cornils told CNBC its Amazon-sold products could vary over time.
  • In-home delivery and expert assembly for the Bike is available at no additional cost.

Cornils highlighted the possibility that the company will look for other similar deals, calling the agreement “a really good start for us, with a digital retailer, to test the waters.” 

Physical retail remains important to the company’s strategy, according to Cornils, and the Amazon deal is “more of a reflection of us trying to match the consumer.”

Cycling in New Strategies

The agreement is Peloton’s latest effort to turn its business around. In February, Peloton publicized efforts to cut roughly $800 million in annual costs.

In August, Peloton CEO Barry McCarthy revealed the company would soon offer a bike that doesn’t require professional delivery or setup. Days before, McCarthy wrote to employees that Peloton would eliminate 784 jobs, reduce its retail locations, and increase prices for the Bike+ and Tread. 

In July, Peloton announced it would stop its in-house bike production.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

‘Everybody Was Under Suspicion’: The Day Selection Sunday Was Scooped

In 2016, the ‘Selection Show’ backfired when the bracket was leaked anonymously.
Sep 3, 2023; Seattle, Washington, USA; Orlando Pride forward Ally Watt (11) and Orlando Pride forward Julie Doyle (20) enter the stadium before the game against OL Reign at Lumen Field.

So Long, White Shorts: Here’s Why the NWSL’s Uniform Pivot Matters

There’s finally a growing trend to adapt women’s sports to women’s bodies.
exclusive

WWE Prez Nick Khan, COO Brad Blum Revealed As Key Figures in Vince McMahon Sex-Trafficking Suit

The two men are described in the suit as facilitating and covering up exploitation.

For the ‘Spulu’ Super-Streamer: Lots of Questions, No Good Answers

Big partners, bigger promises, and an unclear operation.
podcast thumbnail mobile
Front Office Sports Today

How ESPN Broadcasts the Most Unpredictable Tournament in Sports

0:00
0:00

Featured Today

‘We Want to Be Paid’: Inside Dartmouth Men’s Basketball’s Historic Union Effort

A group of players made history when they became the first NCAA team to vote to unionize.
March 4, 2024

The Caitlin Clark Economy: Much More Than an Army of Traveling Young Girls

The economy surrounding No. 22 goes far beyond her biggest fans.
March 2, 2024

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.
Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.
February 28, 2024

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Spotify
Multiple - USA Careers
Nike
Multiple - USA Careers
EA
Multiple - USA Careers

The Next Women’s Sports Bar Is Inspired by Tennis’s Barrier Breaker

Althea Gibson is the namesake for a bar opening in New York.
Fanatics is buying auction marketplace PWCC.
December 14, 2023

Trading Card Wars Unfold As Panini and Fanatics Clash in Legal Battles

Fanatics and Panini are embroiled in a lawsuit.
December 28, 2023

2023 In Review: U.S. Sports Betting Goes Full Tilt

The arrival of ESPN Bet and Fanatics Sportsbook highlights a year of transformation for the business.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
San Antonio Spurs center Victor Wembanyama dribbles up the court in the first half against the Dallas Mavericks at the Frost Bank Center.
November 22, 2023

Wembanyama Spurs Debut Jersey Fetches Record Auction Price

The jersey sold for $762,000 — the most ever for an NBA rookie.
November 14, 2023

Roger Federer-Backed On Is Growing While Others Stumble

Federer backs Swiss athletic shoe and apparel maker On.
Under Armour
November 9, 2023

Under Armour Is Latest Sportswear Giant To See Revenue Drop

North American sales were weak in the most recent quarter.
Adidas Yeezy shoes on a shelf.
November 8, 2023

Yeezy Sales Generate $374M In Weak Quarter For Adidas

Adidas reported a decline in operating profits during its most recent quater.