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Fitness

From gym chains and fitness studios to in-home exercise equipment and athleisure brands, Front Office Sports is locked in with business moves across the health and fitness industry.

Peloton To Bring Live Sports To Its Fitness Devices

NBA League Pass will be available to watch on Peloton devices.
October 18, 2023

Alternative Golf Venues Thriving ‘Off-Course’ By Attracting Younger Players

In 2022, 15.5 million people participated in off-course golf activities. 
August 10, 2023
Nike's group fitness studios follow its Netflix workout streaming deal.

Nike Leans Into In-Person Fitness As Lululemon Cuts Back

With fitness classes already on Netflix, Nike now plans in-person studios.
August 3, 2023
UBS estimates that pickleball injuries have cost Americans $377 million this year.

Pickleball Injuries Could Cost U.S. Nearly $400 Million Per Year

UBS estimates that pickleball injuries have cost Americans $377 million this year.
June 27, 2023