Fitness

From gym chains and fitness studios to in-home exercise equipment and athleisure brands, Front Office Sports is locked in with business moves across the health and fitness industry.

Harry Kane joins Dak Prescott and Dustin Johnson as investors in OxeFit.

Harry Kane Invests in OxeFit, Fitness Startup Reaches $45 Million in Funding

Harry Kane joins Dak Prescott and Dustin Johnson as investors in OxeFit.
June 1, 2023
The huupe "smart" basketball hoop in a gym.

Can Basketball Hoops Become Part of the Smart Gym Ecosystem?

Huupe is selling its product to professional and college basketball teams.
May 23, 2023
Peloton is recalling 2.2. million bikes.

Peloton Recalls 2.2 Million Bikes Following Injuries

Peloton is recalling 2.2. million bikes.
May 11, 2023
Apr 29, 2023; Columbus, Ohio, United States; Columbus Crew forward Cucho Hernandez (9) fights Inter Miami defender Serhiy Kryvtsov (27) for the ball during the first half of the MLS soccer game between Columbus Crew and Inter Miami at Lower.com Field on Saturday night.

Adidas Doubling Down on U.S. Sports Market

Adidas is leaning into basketball and soccer in the U.S. market.
May 1, 2023