• Loading stock data...
Friday, June 6, 2025

Notre Dame Signs Reported $100 Million Under Armour Extension

  • The new 10-year extension is believed to be the richest apparel licensing deal in college sports.
  • Under Armour reportedly beat Nike and Adidas in a bidding war to retain Notre Dame’s apparel rights.
The new 10-year extension is believed to be the richest apparel licensing deal in college sports.
Syndication: South Bend Tribune

Notre Dame has reportedly reached a new $100 million licensing extension with Under Armour in a deal now believed to stand as the richest apparel collaboration in college athletics.

UA’s new 10-year contract with the Irish is “expected to be worth more than $10 million annually in cash and gear,” according to Ross Dellenger of Yahoo Sports. Before Under Armour became Notre Dame’s apparel partner in 2014, the role was held by Adidas via its reported $90 million deal that was believed to be the largest in college sports at the time.

The Fighting Irish’s apparel rights became available this spring with Notre Dame in the final year of its previous 10-year deal signed with Under Armour. The brand ultimately beat Adidas and Nike in a “bidding war” to maintain its partnership. Other schools with apparel deals in the $8-10 million a year range include Texas (Nike), Kansas (Adidas), Louisville (Adidas), Ohio State (Nike), Nebraska (Adidas), and Michigan (Nike).

Notre Dame holds one of the most valuable brands in college sports, so much so that it can maintain independent status without joining a college football conference. The university seeks to triple its football rights fees to $65 million to $75 million annually once its current media deal with NBC expires after the 2024 season.

Under Armour also outfits Auburn, Wisconsin, Utah, Texas Tech, and South Carolina, but the company has also canceled its deals in recent years with UCLA, Hawaii, Cal, and Cincinnati. Under Armour’s 2023 fiscal year revenue was up 3% to $5.9 billion, and the company’s fourth-quarter revenue reported in May was up 8% to $1.4 billion.

Notre Dame’s reach outside of the U.S. will be displayed later this month when the Fighting Irish travel to Dublin’s Aviva Stadium to play Navy in the Aer Lingus College Football Classic on August 26 to kick off the college football season.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Featured Today

August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.

Why the Goodyear Blimp Is at Every Major Sports Event

The airship wasn’t built to cover sports. Now it’s a regular presence.
May 27, 2015; Paris, France; Mirjana Lucic-Baroni (CRO) knocks the clay off her shoe during her match against Simona Halep (ROU) on day four of the French Open at Roland Garros
June 4, 2025

Roland-Garros’s Iconic Red-Clay Surface Is a Precise Alchemy

The exact science behind maintaining the French Open’s red clay.
Alex Jensen introductory press conference on Monday, March 17, 2025.
June 3, 2025

Alex Jensen Started Utah Utes HC Job While Still Coaching the Mavs

How Jensen began building an NCAA program while patrolling the Dallas sideline.
May 31, 2025

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.
NiJaree Canady

Stacked Texas Tech NIL Roster Now a Win Away From Softball Title

The Red Raiders have a winning formula with NIL and recruiting.
Mar 30, 2025; Indianapolis, IN, USA; Tennessee Volunteers guard Zakai Zeigler (5) shoots the ball against the Houston Cougars in the first half during the Midwest Regional final of the 2025 NCAA tournament at Lucas Oil Stadium.
June 4, 2025

Trump’s DOJ Files Brief in Zeigler NCAA Eligibility Case

Zakai Zeigler is asking to play for Tennessee’s basketball team a fifth year.
June 5, 2025

Ohio State’s Ryan Day Pushes for Big Ten Priority in CFP Format

Ohio State’s head coach wants the Big Ten to have four automatic bids.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
Parker
June 4, 2025

Women’s College World Series Is Tight but Lucrative Earning Window for Softball..

Brands are navigating the brief but popular annual softball showcase.
Jun 2, 2025; Oklahoma City, OK, USA; Texas Tech Red Raiders players celebrate after defeating the Oklahoma Sooners 3-2 and advance to the finals against Texas in the NCAA Softball Women's College World Series semifinal game at Devon Park.
June 4, 2025

How Texas Tech Put Together Its First-Ever Women’s College World Series Run

AD Kirby Hocutt speaks with FOS about the Red Raiders’ winning formula.
NCAA Hockey
June 4, 2025

Gavin McKenna’s College Decision Could Shake Up Hockey Forever

The balance of power could shift from Canada to U.S. colleges.
Mar 22, 2025; Birmingham AL, USA; LSU gymnast Livvy Dunne stretches with teammates before Session 2 of the SEC Gymnastics Tournament at Legacy Arena in Birmingham, Alabama.
June 2, 2025

House Settlement Is Supposed to Take Effect in July. It’s Still Not..

College sports awaits which athlete compensation rules will govern the 2025 season.