Friday September 22, 2023
The Best Employers in Sports Survey is Now Open!

Nike, Fanatics Team Up for College Sports Apparel

  • Fanatics and Nike have entered a long-term, exclusive deal.
  • Fanatics will focus on apparel for fans, and Nike will focus on in-game products for players.
Front Office Sports Today

Could Promotion-Relegation work in College Football?

The proposal aims to create an exciting media product while reducing travel for non-football sports.
Listen Now
September 21, 2023 | Podcast
Copy Link
Link Copied
Link Copied

Fanatics has entered a long-term, exclusive deal with Nike to manufacture college sports apparel.

The Fanatics College division already has deals with most Nike-sponsored schools, but will now collaborate with Nike itself. Fanatics Commerce CEO Doug Mack says the company plans “to maximize the value of Nike’s college partnerships by creating faster speed-to-market of fan gear.”

Financial terms weren’t disclosed. Manufacturing is reportedly set to begin in Summer 2024.

  • Fanatics, which has a $27 billion valuation, will make Nike-branded replica jerseys, fan apparel, sideline apparel, headwear, and other items.
  • Nike will continue to focus on in-game player products. The Swoosh is also extending its licensing relationship with collegiate partner Branded Custom Sportswear.

Nike reportedly outfitted a record 48 teams in the most recent NCAA basketball tournament and outfits more than half of Division I football programs. 

The deal with Fanatics will reportedly include Clemson, Georgia, Ohio State, Oklahoma, Oregon, and Penn State, among others — all currently Nike schools — and focus on the growth of women’s apparel. Fanatics already manufactures NFL and MLB Nike fan apparel.

Nike reported $12.23 billion in fourth-quarter revenue last month.

Further Expansion

After acquiring Topps trading cards for $500 million in January, Fanatics negotiated NCAA sports cards licensing agreements to build a network of more than 100 universities. 

Fanatics also struck a deal with OneTeam Partners to produce customizable college player jerseys and has deals with more than 200 student-athletes.

Copy Link
Link Copied
Link Copied

What to Read

Fanatics is buying auction marketplace PWCC.

Fanatics Nabbing WWE Rights In Latest Win Over Panini

Fanatics will take over WWE's trading card rights.

Royals Miss Self-Imposed Deadline To Select Stadium Site

Ongoing discussions with Jackson, Clay Counties prompt timetable shift

RFK Stadium Bill Advances in Congress

Congress' vote is the first step towards returning the NFL to D.C.

Can Amazon Keep Up NFL Viewership Boost After Record Week 1?

The San Francisco 49ers and New York Giants face off on Thursday night.
podcast thumbnail mobile
Front Office Sports Today

Could Promotion-Relegation work in College Football?


Featured Today

Teams without secured venue situations could be left out of a potential XFL-USFL merger.

XFL-USFL Merger Could Drop Teams, Change League Name

Teams without secured venues could be cut from a XFL-USFL merger.
September 21, 2023

Rupert Murdoch's Exit Leaves Lasting Fox Sports Legacy

Rupert Murdoch steps down as chairman of Fox Corp. and News Corp.
Could ESPN lose events such as the NBA Finals if it sold ABC.
September 21, 2023

Selling ABC Poses Billion-Dollar Dilemma for Disney and ESPN's Future

Losing ABC would create complications as ESPN enters NBA rights negotiations.
Boise State Broncos running back Ashton Jeanty (2) runs the ball against the North Dakota Fighting Hawks during the first half at Albertsons Stadium.
September 20, 2023

The First Official Proposal for Promotion-Relegation In College Football

Realignment is forcing Group of 5 schools to rethink their structure.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

NFLPA's Abrupt Panini Move Fuels Fanatics' Meteoric Rise

Fanatics was recently valued at $31 billion, with investment from the NFL.
August 16, 2023

Starter Is Cool Again, And Aims for Revival with New Sports Deals

Influential brand from the 1990s readies large-scale comeback
August 3, 2023

Panini Files Antitrust Suit Against Fanatics as Collectible Wars Heat Up

Collectibles company claims rival is violating federal law
Fanatics Live will stream live on-location card “breaks” from athletes and celebrities.
July 28, 2023

Fanatics Furthers Push Into Content With New Live Shopping App

Allen Iverson will appear today in a Fanatics Live card break.
Puma headquarters in Herzogenaurach, Germany
July 26, 2023

Puma Reports Strong Sales But Still Lagging In U.S.

Puma saw sales increase by 11% despite a slow U.S. market.
July 5, 2023

Saudi Arabia Eyeing Multibillion-Dollar Sports Investment Entity

Saudi Arabia is exploring a new sports investment company.
Omaha expects its upgraded complex to bring $78 million per year in visitor spending.
June 26, 2023

Omaha Invests $54 Million to Become National Youth Sports Destination

The revamped multi-sport complex will span roughly 30 fields.
June 23, 2023

Lululemon Desperately Wants Out Of Struggling Connected Fitness Space

Lululemon is attempting to sell Mirror for far less than its $500 million purchase price.