• Loading stock data...
Friday, July 26, 2024
Join us this September for Tuned In Request to Attend

Under Armour Hits $1.4B in Revenue, Turns Focus Toward Women’s Apparel

  • “We will go after women harder than this company has ever seen,” said UA's CEO Stephanie Linnartz.
  • Demand for Under Armour’s products has slumped compared to rival brands Nike and Lululemon.
Under Armour's Q4 revenue hit $1.4 billion/
Under Armour

Under Armour’s fourth-quarter earnings beat Wall Street estimates — but its stock still fell 5.7% on Tuesday. 

Revenue for the company’s fourth quarter was up 8% to $1.4 billion, driven by $862 million from North America. 

Demand for Under Armour’s products has slumped compared to rival brands Nike and Lululemon. In March, Nike said its Q3 revenues rose 14% from the year prior to $12.4 billion, while Lululemon reported a quarterly revenue surge of 30% to $2.8 billion.

CEO Stephanie Linnartz, who joined Under Armour in February, said 2024 will be a “year of building” for UA as it targets women’s product sales as a growth area. Women’s products currently make up less than 25% of Under Armour’s business. 

“We will go after women harder than this company has ever seen,” Linnartz promised.

Under Armour anticipates 2024 revenue to be “flat to up slightly,” with operating income expected to reach between $310 million to $330 million. Its operating income for fiscal year 2023 was $284 million.

NBA star Steph Curry extended his ties to the company last month with a $75 million deal that will give him 8.8 million restricted stock units. The deal could become a lifetime contract for Curry if revenue goals are met.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Streaming’s Next Step: Amazon Acquires Rights to WNBA Finals

History could repeat itself when it comes to the move from cable to streaming.

Olympics: Despite Concerns, Star Athletes and Paris Spark Hope

Hope rises for a resurgent event after two pandemic-marred Olympics.

Bulls and Blackhawks Owners’ $7 Billion Plan to Transform Chicago

The project is going to be backed by private investments.

Comcast Scores With NBA Deal and Olympics, but Financial Issues Brew

The NBC Sports parent company details its new NBA rights deal, even before a league announcement.
podcast thumbnail mobile
Front Office Sports Today

Olympics Open: What Athletes Can Do With 15 Minutes of Fame

0:00

Featured Today

Teahupo'o Tahiti Surfing

Olympic Surfing Crashes on Tahiti Like a Wave

For Teahupo‘o’s locals, the Olympics are a mixed blessing.
July 24, 2024

The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success

Growing fandom and a long wait have already reaped dividends for EA.
July 22, 2024

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’

Fanatics Denies Reports of Revenue Decline, Rubin Sell-Off

Fanatics has had a challenging week of reports about the health of its business.
Sep 27, 2020; Washington, D.C., USA; A general view of an Adidas branded logo sign in front of an empty area of stands before the game between the D.C. United and the New England Revolution at Audi Field. Fans were not permitted to attend the game due to the novel coronavirus (COVID-19) pandemic.
July 23, 2024

Adidas–Bella Hadid Olympics Campaign Controversy: Everything to Know

Adidas navigates the fallout from a campaign commemorating the 1972 Munich Olympics.
July 26, 2024

Nike Shed More Jobs Than Previously Reported, Slashed CEO Pay

Nike’s troublesome year continues to worsen.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 22, 2024

USOPC Sues Logan Paul’s Drink Company Ahead of Olympics

It’s not the first time the beverage company is under scrutiny.
July 19, 2024

Odell Beckham Jr. and Nike Claim Victory in Jury Ruling That Hands Both $0

The two sides were suing over alleged contract breaches, including OBJ’s gloves.
July 16, 2024

Jaylen Brown Doubles Down on Nike Blame for Olympic Snub

Brown said he thinks Nike influenced the decision to pick Derrick White.
Apr 15, 2024; Brooklyn, NY, USA; Caitlin Clark poses with WNBA commissioner Cathy Engelbert after being selected with the number one overall pick to the Indiana Fever during the 2024 WNBA Draft at the Brooklyn Academy of Music.
July 16, 2024

Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand

Retailers can’t make women’s sports apparel fast enough.