• Loading stock data...
Sunday, May 19, 2024

Steph Curry’s $75M Under Armour Extension Could Be a Lifetime Deal

  • Curry received 8.8 million restricted stock units valued at $75M.
  • The pact could be a lifetime deal for Curry if revenue goals are met.
Steph Curry and Warriors get most national games.
Kyle Terada-USA TODAY Sports

Golden State Warriors superstar Steph Curry has further solidified his link with Under Armour.

The two-time MVP received 8.8 million restricted stock units of the company’s common stock on April 3 as part of his extended role as brand ambassador, a package valued at $75 million, as disclosed in a recent SEC filing.

Under Armour’s extended contract has the potential to be a lifetime deal for the NBA star if revenue goals are met.

Curry and Under Armour announced a long-term partnership extension in late March that named him president of the Curry Brand. The 34-year-old has released 10 signature shoes with Under Armour since signing with the brand in 2013. 

The $75 million stock compensation will vest in two installments planned for 2029 and 2032. Curry earned $48 million this season as the NBA’s highest-salaried player as part of his Warriors contract that will pay him about $165 million through the 2025-26 season.

“There’s always been a continuation [in mind] with Stephen,” Under Armour founder and executive chairman Kevin Plank told ESPN. “I couldn’t imagine Under Armour without Stephen, or Stephen without Under Armour.”

Octagon negotiated the extended deal with Under Armour on behalf of Curry. 

The new deal is expected to focus on adding athletes as Curry Brand ambassadors. UConn women’s basketball star Azzi Fudd signed an NIL deal in 2021 to become a Curry Brand ambassador. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Chaos at the PGA Championship: Here’s What We Know

The No. 1 golfer in the world nearly didn’t make it to Valhalla Golf Club.

Mets Owner Faces Backlash After Tweet Sparks Trade Speculation

Mets owner Steve Cohen is walking back a now deleted tweet that further riled an impatient fan base.

NFL’s Christmas Shake-Up: Netflix and Amazon Will Take It Over in ’25

This is the new-age NFL, where anything goes, if the price is right.

Is There a Sneakerhead Culture for Soccer Jerseys? PE Firm Thinks So

The Chernin Group invests $38.5 million in a U.K.-based seller of vintage jerseys.
podcast thumbnail mobile
Front Office Sports Today

MLB, NBA, NHL Broadcasting Future Goes to Court

0:00

Featured Today

Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.
May 12, 2024

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

World’s Best Golfer Arrested Attempting to Enter PGA Championship

Scottie Scheffler was arrested and released by Louisville police Friday morning.
Portuguese superstar Cristiano Rolando gives thumbs during World Cup match
May 15, 2024

The 25 Highest-Paid Athletes in the World

Cristiano Ronaldo takes the crown as the highest-paid athlete in the world.
May 15, 2024

Caitlin Clark Debuts With WNBA’s Most-Watched Game in Decades

The game averaged 2.12 million viewers, the WNBA’s highest since 2001.
Sponsored

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
May 15, 2024

Caitlin Clark’s Pro Debut: Inside the Connecticut Casino Pressure Cooker

Clark struggled on the court as the hype exploded off it.
May 13, 2024

Rich Running Fan Pays Boston Marathon Winner After Organizers Still Haven’t

The Boston Athletic Association still owes the winner $100,000.
May 13, 2024

Bronny James Reportedly Staying in Draft After Medical Clearance

James immediately becomes the draft’s most polarizing prospect.
May 12, 2024

Tiger Woods Is Still Pro Golf’s Top Dog … Off the Course

From Saudi negotiations to TV ratings and apparel, Woods still drives interest.