In Season 3, Episode 6 of Portfolio Players presented by E*TRADE from Morgan Stanley, Olympic champion turned investor Allyson Felix discusses how she is helping reshape the future of women’s sports through investing & brand-building.
Felix shares how her experience as an elite athlete informed the launch of Saysh, a footwear and lifestyle brand designed for women, and Always Alpha, a platform focused on backing women-led ventures in sports and culture. She explains why athlete investors are becoming more prominent voices in the industry and how that shift is influencing decision-making at the highest levels.
She also reflects on her involvement with the LA28 Summer Olympics, the current trajectory of track and field, and why long-term growth in women’s sports will depend on building the right systems off the field.
From ownership opportunities to investment strategy, Felix outlines where she sees the biggest opportunities to create lasting impact across the sports ecosystem.
