Saturday September 23, 2023
The Best Employers in Sports Survey is Now Open!

International Athletes Find NIL Loophole at Battle 4 Atlantis

  • The majority of international athletes can’t participate in NIL due to student visa laws.
  • One company, Influxer, has found a loophole to help international athletes earn NIL income.
University of Kentucky guard Julius Mays celebrates with teammates on side line
Sam Upshaw Jr./Courier Journal
Front Office Sports Today

How Rupert Murdoch Changed Sports Media Forever

As he steps down as chair of Fox and News Corp., we discuss his monumental and ongoing impact.
Listen Now
September 22, 2023 | Podcast
Copy Link
Link Copied
Link Copied

Most international athletes still can’t participate in name, image, and likeness deals due to student visa laws prohibiting them from earning most types of income while in the U.S.

But one company, Influxer, has found a major loophole to help more than 30 athletes from 18 countries — from Wake Forest’s Kate Deeble to Kentucky’s Oscar Tshiebwe — earn NIL income legally.

Over the weekend, the brand set up shop at the Battle 4 Atlantis men’s and women’s basketball tournament, which took place in The Bahamas. Influxer, which charges brands a service fee for completed deals, helped athletes create content from photo and video shoots that companies can use in brand campaigns.

The key: The athletes weren’t on U.S. soil while they completed these “NIL activities” — a stipulation in most student U.S. visa laws. They can now earn “passive” income as companies purchase and use the content they created at the non-conference tournament.

Thousands of athletes are currently limited by visa rules, which the U.S. Citizenship and Immigration Services has shown no sign of changing — despite at least one organized advocacy campaign. 

For restrictions to be lifted, the department would have to change its rules, or Congress would have to pass a new law protecting international athlete NIL income.

Copy Link
Link Copied
Link Copied

What to Read


NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.

How Daktronics Helps Elite Athletic Programs Secure Top Talent

How colleges are utilizing Daktronics' displays to elevate recruiting.

WBD Pursues ‘Different’ Strategy For Sports on Max

Company to place all of its live sports on new streaming tier
Deion Sanders

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.
podcast thumbnail mobile
Front Office Sports Today

How Rupert Murdoch Changed Sports Media Forever


Featured Today

Deion Sanders with The Rock on ESPN's "College GameDay."

Deion Sanders Generated $45M In Earned Media For Colorado

From Sept.1-22, Sanders generated $45.7M for the public university.
September 23, 2023

Up Next For College Football Playoffs: More Change, Money, And ... Streaming?

Many changes are coming to the CFP when it expands to 12 teams.
September 22, 2023

Warriors Stake Reportedly Up For Sale at $7B Valuation

A 10% stake in the franchise could cost $700 million.
September 22, 2023

Jaguars Threaten Move Without $1B From Jacksonville Taxpayers

The Jagaurs are hoping to renovate TIAA Bank Field for $2 billion.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

Texas, Oklahoma's Big 12 Exit Could Have Cost $60M More

The school's move to the SEC is costing about $100 million.
Tickets for Colorado’s upcoming road game against Oregon are more expensive than 14 of 16 Week 3 NFL matchups.
September 20, 2023

Deion Sanders' Impact Makes Tickets Pricier Than NFL Games

Colorado-Oregon tickets are pricier than most Week 3 NFL matchups.
Renderings of the University of Virginia's new proposed athletic facilities.
September 20, 2023

Virginia Joins The College Facilities Arms Race

UVA plans to upgrade football and Olympic sports facilities.
Michigan State head coach Mel Tucker speaks at post game press conference after 31-7 win over Central Michigan at Spartan Stadium in East Lansing.
September 19, 2023

Mel Tucker Firing Would Prevent $80M Buyout on Historic Contract

Tucker was suspended after a report of alleged sexual harassment.
SMU has raised $100 million from donors before it forgoes media rights payments for the first nine years of its ACC tenure.
September 18, 2023

SMU Raises $100M for ACC Move as Basketball, Football Sales Surge

SMU has raised $100 million ahead of its 2024 move to the ACC.
September 17, 2023

Coach Prime, Unbeaten Colorado Keep Larger-Than-Life Hype Going

Boulder was the epicenter of college football over the weekend.
September 17, 2023

Learfield Recapitalization Extends Private Equity Presence In College Sports

Deal advances private equity's presence in college sports
September 14, 2023

Dartmouth Men’s Basketball Players File Petition to Unionize

There are two other similar NLRB cases pending.