• Loading stock data...
Tuesday, October 14, 2025

Inside AEG’s Four Consecutive Years of Record Revenue Results

AEG-Facilities-Sports

If you go to a game, specifically in Los Angeles, chances are AEG plays a role in what it is that you are consuming.

Although AEG is a global company, it’s known mostly for its interests in and around Los Angeles including owning Staples Center, the LA Galaxy, and the LA Kings.

Now 300 employees strong, the global partnerships division is looking to continue its growth on the back of four straight years of record revenue growth across the division as well as the entire company. Since 2014 alone, AEG’s global partnerships division has seen its annual revenues increase by 30 percent.

[mc4wp_form id=”8260″]

“We’re north of $560 million dollars a year that we’re generating and we have over two and a half billion dollars of contractually obligated income under management in our portfolio,” said Nick Baker, COO of the global partnerships division of AEG, when talking about the company’s growth.

The growth has come in large part from the additions to their portfolio of entities. Scooping up properties such as Gila River Arena and T-Mobile Arena, AEG has seen its portfolio climb past the century mark to over 135.

SEE MORE: The Shift East: Why Asian Brands Are Investing in English Football

Leadership stability has been key as well. Both Baker and his counterpart Russell Silvers, COO of the global partnerships division of AEG, have been with the company for 13 and 15 years respectively, pointing to a culture that has allowed them to thrive in their various roles.

“What’s so great about AEG is that if you have an idea and a vision and it is something that you believe is going to drive success and revenues, the executives will help you execute it and give you a seat at the table throughout the whole process,” mentioned Silvers.

Like any business, scale is a great advantage to have, and Baker and Silvers put the scale of AEG up against any other companies in the world.

AEG

A look at L.A. Live, AEG’s flagship property. (Photo via AEG)

“It’s the bread and butter of our business,” said Baker. “We’re so fortunate to have the portfolio that we represent and the story that we get to tell by using the entire portfolio of assets.”

The biggest benefit of having such a wide portfolio is the number of options that come with it. Whether they are selling a one-off local deal or a six-figure global deal, the flexibility allows them to be creative with their partners.  

It’s this success that has led to other groups like Monumental Sports and Entertainment, Harris Blitzer Sports and Entertainment, and Brooklyn Sports and Entertainment buying different properties in which they can then turn around and sell partners across a wider portfolio instead of just one single team or property.

SEE MORE: Examining NFL Sponsors and Their Handling of the National Anthem Protests

As veterans of both the company and the industry, the two are already starting to forecast out what the next few years will bring the partnership industry as a whole.

One of the driving forces, at least for Baker, will be the continued influence of data and the role it will play when it comes to partnerships.

“From an innovation standpoint, I think data is a word that’s used in unique ways often in business. For us, it’s how do we connect our fans to brands that matter to them or offers that will enhance the experience.”

[mc4wp_form id=”8260″]

As for their home turf in Los Angeles, having King James in town has helped the bottom line both on the ticket and partnership side of the business.

“The impact of LeBron has been significant from a premium seat-holder perspective with our premier seats as well as our luxury suites. From a sponsor perspective, there is enhanced interest. Thankfully we’ve had a lot of success with a select group of partners that have a lot of protection over that. There are unique opportunities to enhance that, which we will do.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Ballers in Philadelphia
exclusive

Backer of SlamBall, Ballers Armed With $150M for New Fund

The fund will offer sports and entertainment companies deals that don’t involve equity.
Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.

Featured Today

Kōloa Rum Company Rum Rusher

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
FARMINGDALE, NY - SEPTEMBER 23: Rory McIlroy of Team Europe hits out of the rough on the first hole during the 2025 Ryder Cup at Bethpage State Park on Tuesday, September 23, 2025 in Farmingdale, New York.
September 25, 2025

Ryder Cup in New York: Record-Setting Hopes and Fan Concerns

Organizers anticipate record attendance and revenue, but worry remains about fan behavior.
FARMINGDALE, NY - SEPTEMBER 22: Cameron Young of Team USA hits his tee shot on the third hole during the 2025 Ryder Cup Practice Round at Bethpage State Park on Monday, September 22, 2025 in Farmingdale, New York.
September 23, 2025

U.S. Ryder Cup Players Will Be Paid. Not Everyone Is Pleased

Americans are receiving a $200,000 stipend, and not everyone is pleased.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.