Monday, July 27, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

FOS went to games in Los Angeles, Kansas City, Houston, New Jersey, and Philadelphia. Here’s what we learned.

IMAGN IMAGES via Reuters/James Lang
Bussin' With The Boys Josh Pate
Exclusive

ESPN to Launch CFB Show With Josh Pate, ‘BWTB’ Hosts

The show will air on Fridays.
Read Now
July 23, 2026 |

PHILADELPHIA — The World Cup is at roughly its midway point.

Its buildup was largely marked by chaos and high costs from bureaucrats and politicians; the first two weeks of soccer have been magic on the pitch and a multicultural spectacle off it.

Saturday is the final day of the group stage, with no rest before the knockout rounds begin Sunday.

In the past two weeks, I’ve covered matches in five different World Cup cities for Front Office Sports. I caught the U.S. men’s national team’s opener in Los Angeles, Lionel Messi’s hat trick in Kansas City, the Dutch march on Houston, a stormy night in New Jersey, and a Philadelphian embrace of Les Elephants.

There are uniformities. FIFA uses a similar stadium playlist that includes “Espresso” and “Texas Hold ’Em.” Mexico and Messi jerseys are everywhere. Foreign media is often cheering in the press box. Fans dash to the bathroom during the new hydration breaks. And shelter-in-place warnings are common.

But there have also been some differences. Obviously, the languages and accents and flavor of the crowds can and do vary wildly. In L.A., New Jersey, and Philadelphia, the media food was both lackluster and not free, while Kansas City offered the press hot dogs, and a sponsor covered a buffet with everything from breakfast bacon and eggs to tiramisu in Houston.

As of Friday morning, 60 matches have been played and 44 remain, with six more kicking off Friday. Here are my takeaways from visiting nearly half of the U.S. hosts so far.

1. The security perimeters are enormous.

At most stadiums I visited, FIFA built a wide security perimeter of high fencing that expands out into the parking lot. I found myself circling said parking lots in L.A., Houston, and New Jersey while trying to get to my destination.

One of the most noticeable things on the ground is the parking lots, huge swaths of empty pavement where fans trickle into the stadium in a sort of massive pedestrian walkway. It’s nice not to worry about cars, but some of those spots could’ve easily gone to fan parking. And for all the enjoyment foreign tourists have gotten out of American food and booze, one thing they’re largely missing out on is the proper American tailgating experience. It’s not clear why FIFA feels it needs a more expansive security perimeter at stadiums that host NFL games—including Super Bowls in some cases—and major concerts. 

The one exception to this experience was in Philadelphia, which still had some scattered tailgating near the stadium.

REUTERS/Peter Cziborra

2. The matches have mostly been full—but man, they’re expensive.

A big question coming into the tournament was turnout. Would stadiums be full? Were people willing to pay FIFA’s outrageous-seeming prices?

The answer, so far, has been a resounding yes, even with a median get-in price on secondary markets of more than $900 for matches played, according to TicketData.

Some matches on TV have more empty seats, and I definitely saw a few open patches in Kansas City, seats that probably would have been filled if the cheapest pair of resale tickets before the match weren’t $2,510 each, citing TicketData. (FIFA defended announcing high attendances despite open seats, saying its figures represent the number of “tickets scanned and spectators present.”) But largely, the matches I’ve attended and watched on TV have tracked with FIFA’s claim that the seats have been 99% filled.

Several fans told FOS about paying more than $1,000 for a game ticket, while others got lucky through the lottery or federation. The other costs quickly add up, too, whether it’s thousands of dollars on an Airbnb, $800 for a last-minute flight, a $98 train ride to the game in New Jersey, $31 for chicken tenders and fries in Kansas City, or $12 for a hot dog in Philadelphia.

Most fans say, though, that it’s all worth it. Real supporters are showing up, not just corporate types who could afford the seats or children who got last-second giveaways. Many of the well-heeled fans who have shown up have brought their full families. It’s made the atmosphere at many of these games electric—though not always evenly split between fan bases.

REUTERS/Mario Anzuoni

3. There are huge gulfs in stadium commutes.

The experience of getting to and inside the stadium—a major topic before the tournament, given the U.S.’s uneven public transit—has wildly differed from city to city.

Many of the venues had issues ushering fans in on the first day. In L.A., massive lines formed outside the gates (and fans walked past horse droppings left behind by mounted law enforcement officers). Traffic for Kansas City’s first match between Argentina and Algeria was less than ideal. My nine-mile journey to the stadium took 90 minutes. Some of this was caused by FIFA using only two of the eight entrances at Arrowhead Stadium. (FIFA did it again for its next match and has not answered questions about why.) Plus, the lines for the host committee bus were so bad that fans gave up and called rideshares. Several people told me they arrived five minutes before kickoff.

In New York City, I took the $98 NJ Transit train—marked up from its usual $12.90—to get to the match in New Jersey. There were major storms in the Northeast that night, and the power briefly went out at the Secaucus station where riders have to transfer. Because of the high price, NJT has sold only a little over half of its train tickets at each match. The school buses provided by the host committees have proved more popular, though those have also dealt with traffic, and some of the buses were destroyed amid the Knicks title celebrations.

In Philly, I took SEPTA, the city’s public transit system. Philadelphia is one of the few host cities where the city’s subway goes directly to the stadium without having to transfer to a commuter train. Fans were packed onto train cars, but the $2.90 ride was easy and fast, and the walk from the station to the stadium gates energized fans before the game. Plus, the ride back after the match was free.

4. The Fan Fests are worth it. 

I hit up FIFA Fan Fests in Kansas City and Houston, and was impressed by both.

With tickets as expensive as they are, the Fan Fests are a great place to watch matches with fans from all over the world—they’re a watch party, food festival, state fair, and small concert all in one. Many of the fan activations felt genuinely fun, creative, and specific to the event, with the spotlight more on local restaurants and kid-friendly activities than the sponsors who are paying for them.

REUTERS/Arafat Barbakh

5. Weather is a big factor.

Whether I was getting sunburnt, bitten by massive mosquitoes, drenched by the rain, sweating from thick humidity, or bordering on heat exhaustion, I’ve experienced the full range of summer weather. Matches in Houston and New Jersey both had shelter-in-place warnings after the game ended.

The weather has more impacted fans than players, because supporters are the ones traveling outside, attending matches in outdoor stadiums, and going to Fan Fests. Players have hydration breaks twice a game no matter the elements, and only one match has had a weather delay.

While it was funny to laugh with Europeans as they experienced the Texas heat, it’s a good thing that FIFA reversed course on its water bottle policy.

6. Some fan bases are missing.

The Senegal fans against Norway at MetLife Stadium were lively but few. Aside from one small pocket, orange-clad Ivory Coast fans were scattered about Lincoln Financial Field, with no major presence in the usual supporters’ area behind the goal.

Senegal and the Ivory Coast are two of the four nations participating in the World Cup whose fans are banned by the Trump Administration from entering the U.S. Other nations whose residents are not banned but still faced visa issues, like Morocco, are also outnumbered in the stands.

USA TODAY Network via Reuters Connect

But it’s not just the visa issues. Many travelers couldn’t pay the $15,000 bond, which FIFA did get waived—but only last month, and only for travelers who signed up a month earlier. And also the sky-high ticket prices, plus flights and hotels, and time off from work.

The people who did make it here have made the tournament special; I still have FOMO from the Scottish takeover of Boston. But plenty have been blocked from having that experience—by FIFA, the Trump Administration, or some combination of both.

7. The marquee matches are great, but so are the smaller ones.

The biggest stars of the tournament are showing up and delivering. 

Fans worshipped Messi in Kansas City. Erling Haaland was astonishing in New Jersey. 

But on the opposite end of the spectrum, Curaçao–Ivory Coast was delightful. The expanded 48-team World Cup placed the smallest nation to ever qualify against a squad back in the tournament for the first time in 12 years. The crowd on Thursday afternoon in Philadelphia was largely locals enjoying being at a World Cup match that didn’t cost them thousands of dollars to attend and embracing the teams they got to watch. With the sun and the breeze and Olivia Dean on the loudspeakers, the jolly pre-match atmosphere felt less like a cathedral to any particular dynasty, and more like a Saturday afternoon baseball game with the occasional “E-A-G-L-E-S” chant thrown in.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

LeBron’s Decision Leaves Three Big Questions for the NBA

James’s decision allows free agency to finish.

Messi to Skip Another MLS All-Star Game, but Avoids Repeat Ban

Messi just led Argentina to its second straight World Cup Final.

LeBron Officially Signs $8M Deal As Sixers Continue Roster Shuffle

James agreed to a two-year deal with the Sixers on Friday.

WNBA Will Tackle Officiating Woes With New Replay Center

The WNBA will use the NBA’s replay center facility in New Jersey.
podcast thumbnail mobile
Front Office Sports Today

7/24/26 – Mark Cuban Buys Into A’s, Raiders Sign Mendoza, Sophie Cunningham’s Meteoric Rise

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

How 6 World Cup Games Turned One Man Into a Philadelphia Legend

Jimmy King gave the inside look into Philadelphia’s World Cup.
July 24, 2026

The 2030 World Cup Wish List

FIFA is at a crossroads on several key issues.
July 24, 2026

6 Takeaways From 9 World Cup Stadiums

From parking to climate, what we learned in 39 days of soccer.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
President Donald Trump and FIFA President Gianni Infantino present the World Cup Trophy to Spain during the FIFA World Cup 2026 final between Argentina and Spain at New York New Jersey Stadium on Sunday, July 19, 2026, in East Rutherford, NJ.
July 23, 2026

Trump Ties Put Infantino Under Growing Ethics Scrutiny

Two formal complaints have been filed, and Norway may add another.
July 22, 2026

Will Mexican Soccer Ever Return to Promotion and Relegation?

Arturo Lomeli, owner of a Liga MX second-tier team, wants reforms.
Soccer Football - Serie A - AC Milan v Hellas Verona - San Siro, Milan, Italy - December 28, 2025 Former footballer Zlatan Ibrahimovic before the match REUTERS/Daniele Mascolo
July 20, 2026

After Breakout World Cup, Zlatan Leaves Fox With Leverage

The former striker said his Fox Sports stint was one-and-done.
July 19, 2026

FIFA Caps World Cup With Glitzy, Star-Powered Final

Trump once again ignored Infantino and got in the trophy lift photo.