Wednesday September 27, 2023

Everton Taps Brakes on Naming Rights Deal for $694M Stadium

  • Everton is valued at $940 million — the 16th-most-valuable soccer team, per Forbes.
  • The club will announce two stadium partners in the “coming weeks.”
Everton FC
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Everton will have a new home field before the 2024-25 season, but the Premier League club is putting a naming rights deal on hold. 

The decision comes after Everton severed ties with former naming rights partner USM, a Russian holding company, following the country’s invasion of Ukraine in February. 

  • Everton is valued at $940 million — the 16th-most-valuable soccer team, per Forbes.
  • The club will announce two stadium partners in the “coming weeks.”
  • Those deals will not be related to the sale of naming rights for its new $694 million stadium.

In January, Everton owner Farhad Moshiri invested an additional $135 million in the club, increasing his stake to 94% — up from the 66% stake he previously held. Moshiri purchased Everton in 2016 for $270 million but the club could be changing hands in the near future.

Everton Owner Invests $135M in Club, Increases Stake

Everton owner Farhad Moshiri has invested an additional $135 million into the…
January 25, 2022

Everton has reportedly received takeover interest from AMF Global Ventures Corp. I, a blank-check company co-led by Jeffrey Soros, the nephew of businessman George Soros. The club has also reportedly received interest from Minnesota-based investor Maciek Kaminski.

More New Names 

Fellow Premier League club Tottenham Hotspur is also looking for a naming rights partner for its $1.1 billion stadium that opened in 2019. Google has emerged as a favorite to land the naming rights after Nike and Amazon were reportedly top contenders for a deal in 2020.

Football Insider previously reported the Spurs could be holding out for a 10-year deal worth $32.8 million per year.

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