Could Promotion-Relegation work in College Football?
Google could be the next tech giant to snag naming rights to a soccer stadium.
Tottenham Hotspur is reportedly in talks with the company for naming rights to the club’s $1.1 billion home, which opened in 2019.
Spurs chairman Daniel Levy has been interested in securing a deal for the 62,850-capacity stadium with the “right brand, on the right money.”
- Football Insider previously reported the Spurs are holding out for a deal worth $32.8 million per year for at least 10 years.
- Nike and Amazon were reportedly top contenders for a deal in 2020.
Google would be the latest technology giant to grab soccer stadium rights.
In March, Spotify purchased naming rights to FC Barcelona’s Camp Nou stadium for a reported $310 million. It is thought to be the most lucrative naming rights deal in European soccer.
Tottenham posted a $106.9 million loss for its fiscal 2021, and its club debt increased to $943 million from $808.1 million after 2020.
Google’s Gigs
Google isn’t new to sports deals.
In March, the company struck a multiyear deal with McLaren’s Formula 1 and Extreme E teams. In October 2021, Google announced a marketing and technology deal with the NBA, and last week, Google Cloud renewed its agreement with MLB.
