Wednesday, April 29, 2026
    More
    College Sports

    Carson Beck Adds Powerade to His List of NIL Deals

    By
    Aug 30, 2024 | 10:21 am
    UPDATED Sep 23, 2024 | 05:03 pm
    Online Athens

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Carson Beck 
    • Sport: Football
    • School: Georgia
    • Brands: Powerade, Beats by Dre, AirStar Charter

    The deal: The quarterback for the Bulldogs, who is ninth on On3’s overall NIL rankings, has been stocking up on NIL deals, with three announced over the two weeks. On Aug. 16, Beck announced a deal with AirStar Charter, which gives him access to the company’s fleet of citation jets. Last week, Beats by Dre announced its “Beats Elite” campaign with 11 college players, including Beck. And on Thursday, Beck was announced as a part of Powerade’s new “Commitment Takes More” campaign.

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    NFL Draft Viewership Falls 12%, Averages 6.6M Over Three Days
    Coverage across all networks averaged 6.6. million viewers.
    Feb 5, 2026; Santa Clara, CA, USA; New England Patriots head coach Mike Vrabel talks to media members at the Santa Clara Marriott. Mandatory Credit: Darren Yamashita-Imagn Images
    by

    From Sideline to Spotlight: Mike Vrabel Faces Celebrity Frenzy
    Vrabel has been a tabloid fixture in recent weeks.
    by

    Titans’ Post-Vrabel Shake-Up Continues With Chad Brinker’s Exit
    Chad Brinker stepped down as president of football operations.
    Feb 4, 2026; San Francisco, CA, USA; Ian Rapoport on the NFL Network set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
    exclusive
    by

    Ian Rapoport, ESPN Finalizing Multiyear Deal
    The NFL insider’s contract was set to expire in May.

    Featured Today

    INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
    by

    Why Athletes Are Moonlighting As Sports Photographers
    Athletes are swapping courtside seats for sideline cameras.
    Quinnipiac women's varsity rugby
    April 21, 2026

    The Death of Quinnipiac Women’s Varsity Rugby
    The sudden decision at Ilona Maher’s alma mater left players blindsided.
    April 17, 2026

    The Lawyer Steering the NIL Era
    In the new era of college sports, Darren Heitner is everywhere.
    blake griffin
    April 14, 2026

    Inside Blake Griffin’s Rookie Season at Prime Video
    The six-time All-Star was initially hesitant to enter the media space.

    More in College Sports
    Nov 15, 2025; Provo, Utah, USA; The BYU Cougars offense lines up against the Texas Christian University Horned Frogs defense during the first half at LaVell Edwards Stadium.
    by

    Big 12 Presidents Approve Deal With RedBird Capital
    “We’ve got a strong bench now,” Brett Yormark told FOS about the deal.
    April 29, 2026

    Dusty May Says Unsigned Michigan Deal Is Just a ‘Formality’
    May told FOS he won’t sign his new contract until July. 
    April 29, 2026

    NCAA To Pay Millions to Tennis Players, Tweak Prize Money Rules
    The settlement says the NCAA already changed its prize money rules.
    Sponsored

    Why Brandon Marshall Bet on Athlete-Owned Media
    Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
    UConn Huskies forward Tarris Reed Jr. (5) backs down Michigan Wolverines center Aday Mara (15) on Monday, April 6, 2026, during the NCAA men’s basketball national championship game at Lucas Oil Stadium in Indianapolis.
    April 28, 2026

    NCAA Nears Decision to Expand, but Key Steps Remain 
    “No final recommendations or decisions have been made at this time.”
    Sponsored

    How Thrivent and Athletes for Hope Are Leading With Purpose
    Meet those making a difference as Thrivent and Athletes for Hope spotlight community impact.
    Nov 22, 2025; College Park, Maryland, USA; Michigan Wolverines head coach Sherrone Moore on the sidelines during the first quarter against the Maryland Terrapins at SECU Stadium. Mandatory Credit: Tommy Gilligan-Imagn Images
    April 24, 2026

    Paige Shiver: U-M Athletics Leadership Was Aware of Sherrone Moore Affair
    The ex-Wolverines staffer told GMA school officials “didn’t do anything about it.”
    April 24, 2026

    Job Postings Paint Picture of Cal’s New Content Venture After Layoffs
    The laid-off employees were encouraged to apply to the new content studio.