Friday, September 18, 2026
    More
    College Sports

    Carson Beck Adds Powerade to His List of NIL Deals

    By
    Aug 30, 2024 | 10:21 am
    UPDATED Sep 23, 2024 | 05:03 pm
    Online Athens

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Carson Beck 
    • Sport: Football
    • School: Georgia
    • Brands: Powerade, Beats by Dre, AirStar Charter

    The deal: The quarterback for the Bulldogs, who is ninth on On3’s overall NIL rankings, has been stocking up on NIL deals, with three announced over the two weeks. On Aug. 16, Beck announced a deal with AirStar Charter, which gives him access to the company’s fleet of citation jets. Last week, Beats by Dre announced its “Beats Elite” campaign with 11 college players, including Beck. And on Thursday, Beck was announced as a part of Powerade’s new “Commitment Takes More” campaign.

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Florida State Seminoles head coach Mike Norvell watches the replay. The Florida State Seminoles defeated the New Mexico State Aggies 34-17 at Doak Campbell Stadium on Saturday, Aug. 29, 2026.
    by

    Norvell’s $51M Buyout Comes Into Focus As FSU Faces Alabama
    Florida State fired its AD earlier this week.
    Sep 10, 2026; Melbourne, Victoria, Australia; Los Angeles Rams head coach Sean McVay during practice at Marvel Stadium. Mandatory Credit: Kirby Lee-Imagn Images
    by

    McVay’s Australia Gripe Highlights NFL’s Business-Football Divide
    The Rams coach is looking to forget the team’s struggles in Australia.
    Hot & Social/Mets
    by

    Sports Teams Are Playing a New Role: Matchmaker
    The latest promotion at the stadium? Love.
    Tigers Head Coach Lane Kiffin, LSU Tigers take on the LA Tech Bulldogs. September 12, 2026; Baton Rouge, Louisiana, USA; at Tiger Stadium.
    by

    How Lane Kiffin Built College Football’s Most Anticipated Game
    Kiffin’s return to Oxford has been nearly 10 months in the making.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    NFL Ratings Dip, Steve Belichick Resigns, Knicks Ticket Refunds

    0:00

    Featured Today
    Exclusive
    by

    Vicious Infighting Is Jeopardizing the Future of Women’s Baseball
    The WPBL’s own CEO admits there’s a “power struggle.”
    September 17, 2026

    Fantasy Football Drafts Are Turning Into Full-Blown Vacations
    Leagues are foregoing solo drafts and replacing them with in-person getaways.
    Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
    September 10, 2026

    How Military-Style Workouts in College Sports Get Dangerous
    For elite athletes, high-intensity training can be “very appealing.”
    September 6, 2026

    Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?
    Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
    September 4, 2026

    Wild Transfer Window Shows How Premier League Towers Over Soccer
    Spending in England vastly outstripped the rest of Europe.

    More in College Sports
    Hawkeye and Oregon fans gather for FOX’s Big Noon Kickoff Nov. 8, 2025 in front of the Old Capitol Building on the University of Iowa Campus in Iowa City, Iowa.
    by

    College Football’s London Debut Brings Big Opportunity for Fox
    Kansas and Arizona State are facing off at Wembley Stadium.
    September 17, 2026

    Florida Senators Oppose College Sports Bill Due to Miami, FSU Ambitions
    The Protect College Sports Act is moving through the Senate.
    Landry Kiffin/Fifth Year
    September 17, 2026

    Lane Kiffin’s Daughter Seizes CFB Spotlight With Clothing Venture
    “Having a family involved in college sports helps from a marketing perspective.”
    Sponsored

    Drew Weatherford’s Bet on the Youth Sports Economy
    Drew Weatherford discusses investing across the youth, college and professional levels.
    Sam Leavitt LSU
    September 17, 2026

    Sam Leavitt’s Injury Tag Sparks Skepticism Ahead of LSU–Ole Miss
    Lane Kiffin has previously faced criticism for his handling of injury reports.
    Sep 6, 2025; Charlotte, North Carolina, USA; North Carolina Tar Heels defensive coach Steve Belichick during the first quarter against the Charlotte 49ers at Jerry Richardson Stadium. Mandatory Credit: Jim Dedmon-Imagn Images
    September 17, 2026

    Steve Belichick Resigns As North Carolina Closes Investigation
    Steve Belichick has been on medical leave since August.
    Jay Williams Asset Class Front Office Sports
    Exclusive
    September 16, 2026

    Jay Williams: ‘We All Participated’ in Cash Payments Before NIL
    Williams said the payments came in “duffel bags” during the playful exchange.
    Texas Longhorns quarterback Arch Manning (16) looks to throw over Ohio State Buckeyes linebacker Payton Pierce (26) during the NCAA football game at Darrell K Royal–Texas Memorial Stadium in Austin, Texas on Sept. 12, 2026. Texas won 24-23.
    September 16, 2026

    CFB Viewership Off to Hot Start After Texas–Ohio State Thriller
    ABC averaged nearly 14 million viewers Saturday night.