• Loading stock data...
Monday, April 6, 2026
    More
    College Sports

    Carson Beck Adds Powerade to His List of NIL Deals

    By
    Aug 30, 2024 | 10:21 am
    UPDATED Sep 23, 2024 | 05:03 pm
    Online Athens

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Carson Beck 
    • Sport: Football
    • School: Georgia
    • Brands: Powerade, Beats by Dre, AirStar Charter

    The deal: The quarterback for the Bulldogs, who is ninth on On3’s overall NIL rankings, has been stocking up on NIL deals, with three announced over the two weeks. On Aug. 16, Beck announced a deal with AirStar Charter, which gives him access to the company’s fleet of citation jets. Last week, Beats by Dre announced its “Beats Elite” campaign with 11 college players, including Beck. And on Thursday, Beck was announced as a part of Powerade’s new “Commitment Takes More” campaign.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    hanson_smiling
    by

    Scott Hanson Remains NFL Employee in ESPN-NFLN Deal
    ESPN obtained the distribution rights to NFL RedZone in the deal.
    Mar 30, 2026; Phoenix, AZ, USA; NFL insider reporter
    by and

    How Ian Rapoport, Daniel Jeremiah Fit in ESPN’s Plans
    ESPN has high hopes for two of NFL Network’s biggest stars.
    by and

    Brett Yormark and Cody Campbell Fight Over Who Runs Big 12
    “He is not the dictator of the conference. That’s not his role.”
    Dec 22, 2024; Paradise, Nevada, USA; NFL line judge Robin DeLorenzo (134) gestures during the game between the Jacksonville Jaguars and the Las Vegas Raiders Allegiant Stadium. Mandatory Credit: Kirby Lee-Imagn Images
    by

    Fired Female NFL Ref Sues League for Unfair Treatment
    Robin DeLorenzo is accusing the NFL of gender-based scrutiny.

    Featured Today

    Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
    by

    Loopholes Enable Int’l College Basketball Players to Cash In
    Schools have scrambled to find a way to compensate international players.
    April 1, 2026

    ‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch
    Inside “the largest team shop for a team that doesn’t exist.” 
    Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
    March 28, 2026

    March Madness Coaches Debate ‘Blueblood’ in NIL Era
    The term’s meaning was up for debate at men’s March Madness.
    Maxime Vachier Lagrave
    March 25, 2026

    The Planet’s Best Chess Players Are Having Their LIV Golf Moment
    Chess’s most prestigious tournament is battling a splashy Saudi event.

    More in College Sports
    by

    Dusty May Leaves Door Cracked for NBA Jobs
    May has signed two contracts in two years at Michigan.
    April 5, 2026

    UCLA Wins First NCAA Title in Resounding Blowout
    The Bruins won an AIAW title in 1978.
    April 6, 2026

    UConn, Michigan Assistants Pull Double Duty Ahead of Title Game
    Luke Murray and Justin Joyner have already taken head coaching jobs elsewhere.
    Sponsored

    Baseball Is Back: MLB Opening Day Prices Soar
    MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
    April 5, 2026

    Alex Karaban Ignored the Portal. Now He Could Make History
    ‘Unrestricted free agency’ never appealed to Karaban.
    April 5, 2026

    Tarris Reed’s Jump to UConn Helped Both Teams to the Title Game
    Reed played his first two seasons at Michigan. 
    Michigan basketball
    April 5, 2026

    Michigan Positions Big Ten for Potential National Title Trifecta
    Michigan can win the Big Ten’s first men’s basketball national title since 2000.
    UConn Huskies head coach Dan Hurley gets after his team Saturday, April 4, 2026, during a Final Four game against the Illinois Fighting Illini at Lucas Oil Stadium in Indianapolis.
    April 4, 2026

    UConn’s Dan Hurley: Geno Auriemma Deserves ‘Benefit of the Doubt’
    Hurley addressed the situation between Auriemma and Dawn Staley.