Tuesday, August 25, 2026
The FOS Mobile App launches September 1 Pre-save on the App Store Today

Carson Beck Adds Powerade to His List of NIL Deals

Online Athens

Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

  • Athlete: Carson Beck 
  • Sport: Football
  • School: Georgia
  • Brands: Powerade, Beats by Dre, AirStar Charter

The deal: The quarterback for the Bulldogs, who is ninth on On3’s overall NIL rankings, has been stocking up on NIL deals, with three announced over the two weeks. On Aug. 16, Beck announced a deal with AirStar Charter, which gives him access to the company’s fleet of citation jets. Last week, Beats by Dre announced its “Beats Elite” campaign with 11 college players, including Beck. And on Thursday, Beck was announced as a part of Powerade’s new “Commitment Takes More” campaign.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

NFL Will Continue Strict Taunting Crackdown in 2026

Taunting and celebrations will again be points of emphasis.
Dec 20, 2025; Oxford, MS, USA; Mississippi Rebels tight end Dae'Quan Wright (8) runs after a catch as Tulane Green Wave linebacker Sam Howard (15) makes the tackle during the third quarter at Vaught-Hemingway Stadium

Big Ten Votes to Ban Return of NFL Players, Others Mull Options

Other power conferences and the American are considering the same move.
Jan 8, 2026; Glendale, AZ, USA; Mississippi Rebels tight end Dae'quan Wright (8) makes a touchdown catch against the Miami Hurricanes in the second half during the 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium.

More NFL Players Considering College Returns

Dae’Quan Wright can return to college thanks to a lawsuit he filed.
Joy Taylor

Joy Taylor Slams NFL’s ‘Greedy’ Schedule Expansion

“You can’t dedicate your entire life to watching the NFL,” she said.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Joy Taylor on WNBA Culture War, NFL Season, Her Next Chapter & More

0:00

Featured Today

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.

Ukrainian Player Leaves LSU After Kim Mulkey Signs Russian

LSU says Koval is withdrawing as a student, but transferring is tricky.
Nov 6, 2023; Tuscaloosa, Alabama, USA; Alabama guard Kai Spears (32) a walk on guard, takes a three late in the game at Coleman Coliseum. Mandatory Credit: Gary Cosby Jr.-USA TODAY Sports
August 21, 2026

New York Times Loses $9.25M Defamation Verdict to Ex-Alabama Player

The outlet called the inaccurate report “an honest mistake.”
August 21, 2026

Appeals Court Pauses Fifth Year of Eligibility Order

An appeals court has yet to make a final decision.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
LSU Tigers head football coach Lane Kiffin talking with Quarterback Husan Longstreet 8 at LSU Football practice. August 18, 2026.
August 21, 2026

College Football Landscape Fueled by New Off-Field Drama

Five major storylines are shaping college football’s new business landscape.
August 20, 2026

Judge: Players Can Go From NFL Training Camp Back to College

The ruling stemmed from a lawsuit challenging the NCAA’s new eligibility model.
Emory Eagles guard Ben Pearce (10) passes around Mary Washington Eagles forward Jay Randall (11) on Sunday, April 5, 2026, during the NCAA DIII men's basketball championship game at Gainbridge Fieldhouse in Indianapolis.
August 20, 2026

Division III Basketball Star Sues NCAA for 5th Year of Eligibility

If the case is successful, thousands more NCAA athletes could receive eligibility.
Oct 6, 2025; Charlotte, NC, USA; SMU player Kyla Deck answers questions from the media at The Hilton Charlotte Uptown.
August 19, 2026

SMU Women’s Basketball Player Sues NCAA Over Transfer Restrictions

It could set a precedent for more challenges to NCAA transfer restrictions.