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Thursday, January 15, 2026
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    College Sports

    Carson Beck Adds Powerade to His List of NIL Deals

    By
    Aug 30, 2024 | 10:21 am
    UPDATED Sep 23, 2024 | 05:03 pm
    Online Athens

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Carson Beck 
    • Sport: Football
    • School: Georgia
    • Brands: Powerade, Beats by Dre, AirStar Charter

    The deal: The quarterback for the Bulldogs, who is ninth on On3’s overall NIL rankings, has been stocking up on NIL deals, with three announced over the two weeks. On Aug. 16, Beck announced a deal with AirStar Charter, which gives him access to the company’s fleet of citation jets. Last week, Beats by Dre announced its “Beats Elite” campaign with 11 college players, including Beck. And on Thursday, Beck was announced as a part of Powerade’s new “Commitment Takes More” campaign.

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