Wednesday, June 24, 2026
    More
    College Sports

    Carson Beck Adds Powerade to His List of NIL Deals

    By
    Aug 30, 2024 | 10:21 am
    UPDATED Sep 23, 2024 | 05:03 pm
    Online Athens

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Carson Beck 
    • Sport: Football
    • School: Georgia
    • Brands: Powerade, Beats by Dre, AirStar Charter

    The deal: The quarterback for the Bulldogs, who is ninth on On3’s overall NIL rankings, has been stocking up on NIL deals, with three announced over the two weeks. On Aug. 16, Beck announced a deal with AirStar Charter, which gives him access to the company’s fleet of citation jets. Last week, Beats by Dre announced its “Beats Elite” campaign with 11 college players, including Beck. And on Thursday, Beck was announced as a part of Powerade’s new “Commitment Takes More” campaign.

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    NFL Slams Door on Brendan Sorsby’s Supplemental Draft Bid
    The league told him to prepare to enter the 2027 NFL Draft instead.
    Jan 8, 2026; Glendale, AZ, USA; ESPN personality Jordan Rodgers during 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
    Exclusive
    by

    Chase Daniel, Jordan Rodgers Promoted As ESPN CFB Analysts
    Another change is coming to “SEC Nation.”
    Mar 21, 2026; Storrs, CT, USA; Iowa State Cyclones guard Jada Williams (8) returns then ball against the Syracuse Orange in the first half at Harry A. Gampel Pavilion.
    by

    Women’s Basketball Players Blast College Sports Bill
    “Where we disagree is—Congress shouldn’t be deciding who makes those rules.”
    by

    Greg Olsen: NFL Franchises Interested in Hosting Tight End U
    The annual summer summit is in its sixth year.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    6/24/26 – NBA Draft Recap, NFL Rejects Sorsby, PGA Tour Restructures, NHL Eyes Texas Expansion

    0:00

    Featured Today

    Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
    by

    Female Athletes Are Trying to Build the ‘Athleisure of Beauty’
    “Performance cosmetics” have emerged alongside the women’s sports boom.
    June 18, 2026

    Why U.S. Open Host Sites Are on a 25-Year Plan
    The U.S. Open has already picked out 22 future sites through 2051.
    Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
    June 15, 2026

    Two Rookies Are Rewriting Women’s Hockey Stardom
    Their platforms are a mutual boon for the PWHL and its players.
    Ai sports slop
    June 5, 2026

    How Sports Became Ground Zero for AI Slop
    The category is the perfect breeding ground for AI content churn.
    FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
    June 4, 2026

    ‘Weird Corners of the World’: How to Find a World Cup Coach
    National associations look for a winning record—and also hope for serendipity.

    More in College Sports
    Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena. Mandatory Credit: Rick Osentoski-Imagn Images
    by

    Players Sue NCAA Over New Five-Year Eligibility Model
    The players are suing after being excluded from the new policy.
    Sen. Ted Cruz (R-TX) listens as Sen. Maria Cantwell (D-WA) speaks during a hearing on the “Protect College Sports Act” before the Senate Commerce Committee, on Capitol Hill in Washington, D.C., U.S., June 3, 2026.
    June 18, 2026

    Ten Pro Sports Unions Criticize Bipartisan College Sports Bill
    “The bill further silences college athletes’ voices on the job,” the AFL-CIO said.
    June 23, 2026

    NCAA Approves New ‘Age-Based’ Eligibility Rule
    Two attorneys are preparing lawsuits on behalf of at least 50 players.
    Sponsored

    How Daktronics Is Reshaping the Modern MLB Ballpark Experience
    The technology powering baseball’s next chapter.
    Jan 28, 2025; Washington, DC, USA; Senator Ted Cruz (R-TX), Chairman of the Senate Committee on Commerce, Science, and Transportation, begins a hearing to examine the Panama Canal and its impact on U.S. trade and national security, focusing on fees and foreign influence on Tuesday, January 28, 2025. Mandatory Credit: Jack Gruber-USA TODAY
    June 18, 2026

    Landmark College Sports Bill Advances Toward Senate Vote
    The SEC and Big Ten remain opposed to the bill.
    Sen. Ted Cruz (R-TX) listens as Sen. Maria Cantwell (D-WA) speaks during a hearing on the “Protect College Sports Act” before the Senate Commerce Committee, on Capitol Hill in Washington, D.C., U.S., June 3, 2026. REUTERS/Evan Vucci
    June 16, 2026

    Amended College Sports Bill Leaves SEC, Big Ten Concerns Intact
    The amended bill doesn’t alleviate the Big Ten and SEC’s biggest concerns.
    June 15, 2026

    Sorsby Leaves Texas Tech, Declares for NFL Supplemental Draft
    The news comes hours after the Big 12 sued Texas Tech.
    Texas Tech's Brendan Sorsby goes through warmups before the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
    June 15, 2026

    Big 12 Sues Texas Tech, Texas AG Over Potential Sorsby Sanctions
    The lawsuit comes one week after Sorsby was granted an injunction.