Friday, May 15, 2026
    More
    College Sports

    Carson Beck Adds Powerade to His List of NIL Deals

    By
    Aug 30, 2024 | 10:21 am
    UPDATED Sep 23, 2024 | 05:03 pm
    Online Athens

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Carson Beck 
    • Sport: Football
    • School: Georgia
    • Brands: Powerade, Beats by Dre, AirStar Charter

    The deal: The quarterback for the Bulldogs, who is ninth on On3’s overall NIL rankings, has been stocking up on NIL deals, with three announced over the two weeks. On Aug. 16, Beck announced a deal with AirStar Charter, which gives him access to the company’s fleet of citation jets. Last week, Beats by Dre announced its “Beats Elite” campaign with 11 college players, including Beck. And on Thursday, Beck was announced as a part of Powerade’s new “Commitment Takes More” campaign.

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Jan 17, 2026; Denver, CO, USA; Buffalo Bills quarterback Josh Allen (17) runs against Denver Broncos linebacker Karene Reid (47) during the second quarter of an AFC Divisional Round playoff game at Empower Field at Mile High.
    by

    NFL Schedule Leans Further Into Holidays, Streaming Expansion
    The upcoming slate features several notable changes from 2025.
    by

    NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos
    Every year, teams find new ways to one-up themselves (and their rivals).
    by

    Philly, Boston Warn World Cup Fans: Don’t Come Without Ticket
    Tailgating is allowed for fans with tickets only.
    Feb 5, 2026; Santa Clara, CA, USA; New England Patriots head coach Mike Vrabel talks to media members at the Santa Clara Marriott. Mandatory Credit: Darren Yamashita-Imagn Images
    by

    NFL Staying Hands-Off Schedule Videos as Vrabel Jokes Loom
    The league isn’t reviewing teams’ schedule release videos in advance.

    Featured Today

    Bart Swings/Falyn Fonoimoana/Avery Poppinga
    by

    OnlyFans Is Paying Pro Athletes What Their Sports Won’t
    The adult-content platform is a reliable income source for niche athletes.
    May 13, 2026

    How Sports Graphic Designers Are Grappling With the Rise of AI Art
    The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
    May 12, 2026

    Collectible Cups Are Sending Sports Fans Into a Frenzy
    The drink is secondary to the wild vessel it comes in.
    Matt Palumb
    May 8, 2026

    Pro Lacrosse’s Top Ref Is As Famous As the Players
    The last celebrity referee is in the Premier Lacrosse League.

    More in College Sports
    by

    Arkansas Reinstates Tennis Teams After Donors Promise Millions
    The move comes just 20 days after the programs were initially cut.
    Mar 11, 2026; Charlotte, NC, USA; Florida State Seminoles forward Alex Steen (25) reacts with guard Robert McCray V. (6) in the first half at Spectrum Center.
    May 13, 2026

    FSU Tests New Revenue Model as Schools Cut Sports
    “Cutting sports isn’t part of the equation for us.”
    May 13, 2026

    ACC Still Holding Off on Private Equity Despite Big 12 Leap
    “To date, there’s nothing that has made sense,” Jim Phillips said Wednesday.
    Sponsored

    What Is It Like to Run the Knicks?
    Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
    May 12, 2026

    NCAA Warns Baseball Coaches About Canceling Games to Boost Stats
    A myriad of Power Four schools canceled games against lower-ranked opponents.
    Oct 11, 2025; College Park, Maryland, USA; Nebraska Cornhuskers quarterback Dylan Raiola (15) throws during the second half against the Maryland Terrapins at SECU Stadium.
    May 11, 2026

    CSC Wins Key NIL Arbitration in Nebraska Football Case
    The case centered around deals offered to 18 football players.
    Jun 18, 2021; Omaha, Nebraska, USA; Ryan Lochte after the Men’s 200m Individual Medley Finals during the U.S. Olympic Team Trials Swimming competition at CHI Health Center Omaha. Mandatory Credit: Rob Schumacher-USA TODAY Sports
    May 11, 2026

    Ryan Lochte to Coach College Swimming at $34 an Hour
    Missouri State announced it hired the 12-time Olympic medalist on Sunday.
    May 8, 2026

    Ex-Ohio University Football Coach Sues School Over Firing
    Smith admitted to having a romantic relationship with an undergraduate.