• Loading stock data...
Friday, November 7, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

Carson Beck Adds Powerade to His List of NIL Deals

Online Athens

Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

  • Athlete: Carson Beck 
  • Sport: Football
  • School: Georgia
  • Brands: Powerade, Beats by Dre, AirStar Charter

The deal: The quarterback for the Bulldogs, who is ninth on On3’s overall NIL rankings, has been stocking up on NIL deals, with three announced over the two weeks. On Aug. 16, Beck announced a deal with AirStar Charter, which gives him access to the company’s fleet of citation jets. Last week, Beats by Dre announced its “Beats Elite” campaign with 11 college players, including Beck. And on Thursday, Beck was announced as a part of Powerade’s new “Commitment Takes More” campaign.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NCAA Warns Schools Government Shutdown May Affect Fall Championships 

The 2025 fall championships require more than 1,000 trips.
Aug 30, 2025; Clemson, South Carolina, USA; A detail view of a helmet worn by LSU Tigers offensive tackle Ory Williams (77) with a sticker on it to commemorate the 20th anniversary of hurricane Katrina during the first quarter at Memorial Stadium

LSU Clarifies Athletics Leadership After Another Week of Confusion

LSU has named a permanent athletic director and university president.
Sep 9, 2024; Santa Clara, California, USA; San Francisco 49ers former tight end Vernon Davis speaks during the 49ers hall of fame ceremony during halftime against the New York Jets at Levi's Stadium.

Vernon Davis Would Love to Invest in an NFL Team

The former 49ers tight end regrets passing on an investment in Ring.

Featured Today

G League

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
October 31, 2025

More Races, More Money: The New Calculus for Pro Marathoners

More races per year mean more money—but the math isn’t simple.
Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) pitches during the fifth inning against the Toronto Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium.
October 31, 2025

Shohei Ohtani Card Market Is Surging—With No Signs of Slowing

Cards have spiked hundreds of thousands of dollars from their initial value.
Nov 1, 2025; College Park, Maryland, USA; Indiana Hoosiers running back Solomon Vanhorse (18) rushes during the half quarter against the Maryland Terrapins at SECU Stadium.
November 5, 2025

CFP Rankings Show How Complicated Prize Money Shift Could Play Out

Conferences will still get paid big this year for their champions.
Harlem Berry 22, LSU Tigers take on the Texas A&M Aggies. October 25, 2025; Baton Rouge, Louisiana, USA; at Tiger Stadium. Saturday, Oct. 25, 2025.
November 6, 2025

LSU Names New President, but Athletic Leadership Still in Question

The new university president has already contradicted himself.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Mar 20, 2025; Lexington, KY, USA; Alabama State Hornets guard Amarr Knox (1) shoots the ball against Auburn Tigers forward Johni Broome (4) during the second half in the first round of the NCAA Tournament at Rupp Arena.
November 5, 2025

NCAA and Federal Gambling Probes Loom Over Men’s College Basketball Season

Some schools have not yet been publicly named, the NCAA told FOS.
November 4, 2025

March Madness Could Still Expand in 2027 Despite Fan Pushback

The NCAA could add four or eight teams to the tournaments in 2027.
November 4, 2025

College Hoops Accounts for Nearly 30% of Revenue-Sharing Payments

Men’s and women’s basketball account for nearly 29% of revenue-sharing money.
November 3, 2025

First Set of CFP Rankings Could Signal Committee’s New Priorities

New this year is the CFP’s move to straight seeding.