Saturday, September 26, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Carson Beck Adds Powerade to His List of NIL Deals

Online Athens

Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

  • Athlete: Carson Beck 
  • Sport: Football
  • School: Georgia
  • Brands: Powerade, Beats by Dre, AirStar Charter

The deal: The quarterback for the Bulldogs, who is ninth on On3’s overall NIL rankings, has been stocking up on NIL deals, with three announced over the two weeks. On Aug. 16, Beck announced a deal with AirStar Charter, which gives him access to the company’s fleet of citation jets. Last week, Beats by Dre announced its “Beats Elite” campaign with 11 college players, including Beck. And on Thursday, Beck was announced as a part of Powerade’s new “Commitment Takes More” campaign.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 24, 2026; Rio de Janiero, Brazil; NFL A Wilson NFL official Duke football wtih the 2026 NFL Rio Game logo at the NFL Shop at Shopping Leblon. Mandatory Credit: Kirby Lee-Imagn Images

NFLPA: Brazil Field Issues About Performance, Not Player Safety

“Growth alone cannot be the goal,” says NFLPA executive director JC Tretter.
Jan 19, 2026; Miami Gardens, FL, USA; United States President Donald Trump (left) and Ivanka Trump (right) before the College Football Playoff National Championship game at Hard Rock Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images

White House Denies Trump Movements Impacted CFP Game

The topic has been widely discussed ahead of Texas-Tennessee.
Nov 7, 2015; New Orleans, LA, USA; The American Athletic Conference logo at Yulman Stadium before the game between the Tulane Green Wave and the Connecticut Huskies. Mandatory Credit: Chuck Cook-USA TODAY Sports

American ‘Not Proactively Seeking’ New Members Despite Overtures

Three schools reportedly have interest in joining the league.
podcast thumbnail mobile
Front Office Sports Today

9/25/26 – Trump Skips ‘GameDay,’ Sun Leave Connecticut, Juszczyk’s ‘Juice’ Fine

0:00

Featured Today

Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.

The Biggest Question for LSU Men’s Basketball: Who Is on the Team?

Will Wade said LSU has 15 players but won’t release a list.
Sep 12, 2026; Ann Arbor, Michigan, USA; Oklahoma Sooners head coach Brent Venables looks on during the second quarter against the Michigan Wolverines at Michigan Stadium. Mandatory Credit: Rick Osentoski-Imagn Images
September 24, 2026

Fresh Off $63M Deal, Brent Venables Faces an Oklahoma Crossroads

Georgia and Texas are next for the 2–1 Sooners.
September 24, 2026

College Basketball Player Has Been in ICE Custody for Weeks

Aminata Seck is in ICE custody after being detained at an airport.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
Exclusive
September 24, 2026

How House Republicans Could Make or Break College Sports Bill

The Protect College Sports Act faces potential opposition from many House Republicans.
Oct 3, 2025; Tempe, AZ, USA; Arizona State Sun Devils fans look on against the Penn State Nittany Lions during the second period at Mullett Arena
September 23, 2026

ASU Hockey Coach Declines to Answer Questions About Player’s Collapse

Greg Powers cited an ongoing investigation around Matthew Mayich’s collapse.
Exclusive
September 23, 2026

Dae’Quan Wright, Zxavian Harris Can Play in UFL This Spring

The pair have been blocked from college football and the NFL.
Nov 8, 2025; Tuscaloosa, Alabama, USA; Alabama Crimson Tide head coach Kalen Deboer speaks to athletic director Greg Byrne prior to the game against the Louisiana State Tigers at Saban Field at Bryant-Denny Stadium. Mandatory Credit: David Leong-Imagn Images
Exclusive
September 23, 2026

Alabama AD Greg Byrne Talks CFP Expansion, Life After Saban

Byrne also addressed jersey patch sponsorships and challenges with NIL.