• Loading stock data...
Tuesday, May 27, 2025

Caesars $138M Superdome Naming Rights Deal Approved

  • Caesars Entertainment acquired naming rights to the Superdome.
  • The deal is worth $138 million over 20 years.
Kirby Lee-USA TODAY Sports/Design: Alex Brooks

Caesars Entertainment acquired naming rights to the Superdome, home of the NFL’s New Orleans Saints, in a 20-year, $138 million deal, according to documents issued to Louisiana lawmakers. 

The Saints’ lease for the Superdome gives the team naming rights, so Caesars will pay the franchise directly. The team will use the capital to fund stadium improvements.

The deal has been in the works for months but is now official following the expiration of the Superdome’s agreement with Mercedes-Benz last week. 

The luxury car brand became stadium’s first naming rights sponsor in 2011 — a 10-year deal worth between $50-$60 million. Mercedes-Benz also holds naming rights to the Atlanta Falcons’ stadium.

Huge naming rights deals have become rather commonplace in the NFL.

  • U.S. Bank acquired naming rights to the Minnesota Viking’s stadium in 2015 in a 25-year, $220 million deal. 
  • Allegiant Airlines inked a deal for naming rights to the Las Vegas Raiders’ stadium in 2019 that’s worth up to $25 million annually. 
  • SoFi became the naming rights partner of the Los Angeles Chargers/Rams stadium last year in a 20-year, $400 million deal. 

The Superdome’s current $450 million renovation will be complete in time to host Super Bowl LVIII in 2024.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
Around the Horn - October 26, 2020

‘Quirky, Nutty, Bombastic’: 10 ‘Around the Horn’ Faces on Their Top Moments

“A quirky, nutty, bombastic, mostly wrong, sometimes right, crazy sports family.”

Featured Today

AA Mint Cards

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Donnie Gobourne JDL
May 17, 2025

U.S. Professional Softball Players Are Flocking to Japan to Get Paid

The Diamond League offers paychecks and amenities that the U.S. can’t beat.
Jun 1996; Seattle, WA USA; FILE PHOTO; Seattle Supersonics guard Gary Payton (20) lays the ball up against the Chicago Bulls during the 1996 NBA Finals at Key Arena.
May 15, 2025

5,000 Pieces of Thunder History Are Hidden in Seattle

Sonics championship banners, trophies, and retired jerseys are all in one place.
Ohio State Buckeyes safety Caleb Downs (2) returns an interception during the second half of the Cotton Bowl Classic College Football Playoff semifinal game against the Texas Longhorns at AT&T Stadium in Arlington, Texas on Jan. 10, 2025. Ohio State won 28-14.
May 15, 2025

House v. NCAA Settlement to Pay College Athletes: All Your Questions Answered

The yearslong lawsuit over player compensation is in the home stretch.
United States District Court, District of New Jersey. Federal Courthouse in Newark. on Thursday Feb. 11, 2021. Newark Federal Courthouse
April 29, 2025

Kalshi Gains More Legal Momentum With Early New Jersey Win

Kalshi has begun racking up early legal victories as it defends its sports event contracts.
Sports are shown on TVs behind a bar as guests enjoy the grand opening of DraftKings Sports & Social in Ohio.
May 9, 2025

DraftKings, FanDuel Interested in Sports Prediction Markets

Sports betting giants are eyeing sports “prediction” markets.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
Apr 22, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) shoots the ball over Minnesota Timberwolves forward Julius Randle (30) during the third quarter of game two of first round for the 2024 NBA Playoffs at Crypto.com Arena.
April 23, 2025

Kalshi’s Offensive Blitz Continues With Suit Against Maryland

Kalshi previously sued regulators in Nevada and New Jersey.
The sun rises behind the New York skyline seen from the Jersey City waterfront on Thursday morning Dec. 10, 2020.
April 22, 2025

N.Y. Sports Betting Faces Major Limits Under New Proposal

Newly proposed legislation would impose daily betting caps and limit advertising.
April 16, 2025

Sports Prediction Markets Still Face Legal Roadblocks

The Wire Act and tribal sovereignty could be the next legal battlegrounds.
April 14, 2025

Bank Says Sports Betting Could Weather Tariff Storm

Lower tax revenues could encourage more states to legalize sports betting.