Wednesday, April 22, 2026

Atletico Madrid Agrees to $216M Capital Increase

  • Atletico Madrid agreed to a $216.9 million capital increase with Ares Management.
  • Ares will receive a 33.96% stake in Spain’s LaLiga champions.
Atletico Madrid/Design: Alex Brooks

Atletico Madrid agreed to a $216.9 million capital increase with U.S. investment manager Ares Management. 

Ares will receive a 33.96% stake in Spain’s LaLiga champions.

Atletico’s debt reportedly reached $1.2 billion following the 2019-20 season, however, investing in Atletico could pay off. LaLiga was the only top-five league in Europe to report positive results last season. 

The league generated record revenue of $5.96 billion in 2019-2020, compared to $5.32 billion the season before. 

Ares has approximately $227 billion in assets under management and has previously attempted to establish itself within the world’s most popular sport.

  • Last year, the investment manager backed Kapital Football Group, a soccer-focused holding company, during its attempt to acquire Southampton FC.
  • Failure to agree to a price with club majority owner Gao Jisheng forced KFG and Ares to look elsewhere. 
  • KFG and Ares are also considering investments in clubs from Brazil, Portugal, and Belgium

ESPN recently reached an eight-year broadcasting rights deal for all 380 LaLiga matches per season, with coverage slated to kick off in August 2021.

LaLiga is also home to Barcelona FC — the only sports team to surpass $1 billion in annual revenue — despite financial woes from the pandemic and the highest salary bill in Europe.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 28, 2025; Philadelphia, Pennsylvania, USA; Botafogo midfielder Danilo (5) kicks the ball during the second half during a round of 16 match of the 2025 FIFA Club World Cup at Lincoln Financial Field.

John Textor’s Soccer Empire at Risk

Textor’s stakes in France’s Lyon and Brazil’s Botafogo are up for grabs.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles running back Saquon Barkley (26) carries the ball defended by San Francisco 49ers linebacker Garret Wallow (49) and defensive end Keion White (56) during the third quarter in an NFC Wild Card Round game at Lincoln Financial Field.

​​FanDuel Parent Pins Betting Slowdown on Lackluster NFL Season

Flutter Entertainment eyes World Cup as key growth driver.

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.
March 27, 2026

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.
John and Louis Antonelli
exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.
February 3, 2026

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Puma store
January 27, 2026

China’s Anta Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
January 27, 2026

Jason Kidd Joins PE-Backed Youth Sports Company

The Mavericks coach is an equity holder and member of the board.