• Loading stock data...
Thursday, May 2, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Saudis Poised To Make Another High-Profile Sports Move

  • An investment would follow recent cooperation and development agreement between Saudi Arabia and Confederation of African Football.
  • Saudi Arabia has actively sought to use sports investments to rehabilitate its image.
CAF

There’s another proposed “super league” in soccer poised to net a sizable financial boost — this time in Africa, courtesy of Saudi Arabia.

The Guardian reports the Confederation of African Football is in talks with Saudi Arabia on a $200 million deal to support the new African Super League, a move that also would theoretically aid the country in winning hosting rights for a future FIFA World Cup.

Somewhat mirroring the themes of the prior, ill-fated Super League proposal in Europe, the African tournament plans to offer $100 million in prizes, including $11.6 million for the winner — more than five times the top prize for the current CAF Champions League. 

CAF and FIFA announced plans for an African Super League last year. That effort, however, is now targeted to begin with the 2024-25 season — to coincide with the start of the Saudi sponsorship — in a reduced, eight-team format.

The Saudi involvement also builds on a recent, five-year cooperation and development agreement between the CAF and Saudi Arabian Football Foundation. CAF has been seeking firmer financial footing since the 2019 termination of a $1 billion rights agreement with Lagardére. 

The initiative also represents the latest attempt by Saudi Arabia — a country widely rebuked in global circles for its poor record on human rights — to use sports as a means to help boost its international standing. 

Saudi Arabia’s sovereign wealth fund is the lead backer of LIV Golf, another high-profile investment that has attracted controversy and debate. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Lights, Camera, Premier League: Wrexham Owners’ Hollywood-Like Plan

Plans are brewing to triple the club’s stadium capacity.

Not a Done Deal: Arlington Heights Keeps Its Bears Stadium Hopes Alive

Arlington Heights’ mayor says the village is ready to restart stadium talks with the NFL team.

Roger Goodell Touts an 18-Game NFL Season. Getting There Won’t Be Easy

‘I’m not a fan of the preseason,’ the commissioner said.
podcast thumbnail mobile
Front Office Sports Today

NBA Playoffs Preview a Future Without LeBron and Steph

0:00
0:00

Featured Today

Just Like We Drew It Up? Stadium Renderings Can Excite, Confound, and Anger

During a historic wave of development, drawings wield more power than ever.
The scene in the green room behind the NFL Draft Theater in Detroit on Tuesday, April 23, 2024. Thirteen college players who will be picked in the first round will be waiting in this large room with friends, family, agents and college coaches on Thursday night.
April 27, 2024

More NFL Draft Prospects Are Staying Home, and TV Networks Are Adjusting

Whether making or missing out on millions, more prospects are staying home.
April 21, 2024

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

Caitlin Clark’s Nike Deal Reportedly Worth $28 Million Over Eight Years

The deal would become the largest for a women’s basketball player.
April 19, 2024

Memphis and FedEx Strike Unique Corporate NIL Deal For $25 Million

The logistics company has a long-standing relationship with the university.
April 22, 2024

Apple Reportedly Close To Winning Broadcast Rights for Club World Cup

Apple’s deal would be FIFA’s first single worldwide broadcast contract.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 18, 2024

NBA Media Rights Likely Headed for Open Market Next Week

The league is reportedly letting Monday’s deadline pass without a deal.
April 18, 2024

Caitlin Clark ‘Nearing’ $20 Million-Plus Nike Deal: Report

Clark had an NIL deal with Nike at Iowa as well.
April 17, 2024

Even Joe Biden Is Surprised By Caitlin Clark Making $76K

The president posted Tuesday night about pay disparities in sports.
April 14, 2024

Salt Lake City About to Land NHL’s Coyotes (Minus Their Name)

Salt Lake City’s NHL franchise will have a new name.