• Loading stock data...
Saturday, January 17, 2026

USC, UCLA Reportedly in Talks to Join Big Ten

  • The Big Ten may have just set off another major round of conference realignment.
  • The move would affect media rights negotiations for both the Pac-12 and Big Ten.
Richard Mackson-USA TODAY Sports

The Big Ten may have just sparked another round of major conference realignment. 

USC and UCLA are reportedly planning to leave the Pac-12 – and could do so by 2024, according to The Mercury News.

A deal could finalized by Friday, according to the Action Network, and the Big Ten could add additional schools. The report also noted that other Pac-12 schools could exit — Arizona, Arizona State, Colorado, and Utah — could end up joining the Big 12.

USC and UCLA are two iconic members of the Pac-12, a league that has struggled in recent years to sustain its historic football prowess. The news comes just a year after the Pac-12 brought in George Kliavkoff as the new commissioner. 

Big Implications

The moves could also have major implications for media rights.

  • The Big Ten has been negotiating a new deal that could be worth $1 billion annually.
  • With the additions of major brand names like USC and UCLA, the numbers would likely be even higher.
  • Without schools in the Los Angeles market, the Pac-12 could be at a catastrophic disadvantage at negotiations for media rights, which are up in 2024. 

There could be logistical financial concerns, however, as most Big Ten schools are in the Midwest. UCLA and USC would have to contend with significant travel costs. The Big Ten’s easternmost schools are Rutgers, Maryland, and Penn State.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 8, 2026; Glendale, AZ, USA; Miami Hurricanes quarterback Carson Beck (11) reacts against the Mississippi Rebels in the second half during the 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium

The Man Who Made Miami an NIL Juggernaut Is Back

Miami’s well-known NIL success was kick-started by a controversial businessman.
Jan 8, 2026; Glendale, AZ, USA; Detailed view of the jersey of Mississippi Rebels quarterback Trinidad Chambliss (6) against the Miami Hurricanes during the 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium

Ole Miss QB Trinidad Chambliss Sues NCAA to Stay in College

The Rebels star quarterback has taken his eligibility fight to court.
Tulsa Portal House

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.

Miami CFP Ticket Prices Inch Closer to $3K As Kickoff Nears

Prices went up Friday, with $2,915 being the cheapest ticket available.
January 14, 2026

Dante Moore Chooses NIL Over NFL

The Oregon QB was viewed as a potential New York Jet.
Miami Hurricanes wide receiver Malachi Toney (10) celebrates after defeating the Mississippi Rebels 31-27 during the Vrbo Fiesta Bowl and CFP semifinal game at State Farm Stadium on Jan. 8, 2026, in Glendale.
January 15, 2026

Miami CFP Ticket Prices Are Finally Dropping. They’re Still Above $2,500

Though prices have dropped significantly, they’re still on track to make history.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Ole Miss running back Kewan Lacy (5) scores a touchdown during the CFP Fiesta Bowl against Miami at the State Farm Stadium, in Glendale, Ariz., on Thursday, Jan. 8, 2026.
January 14, 2026

College Football Transfers Down 23% After Schools Started Paying Players

Ohio State had 33 players on its football roster enter the portal this month.
Indiana Hoosiers defensive back D'Angelo Ponds (5) rushes the ball Friday, Jan. 9, 2026, during the Peach Bowl and semifinal game of the College Football Playoff against the Oregon Ducks at Mercedes-Benz Stadium in Atlanta.
January 13, 2026

College Sports Watchdog Will Enforce Rules Without Legal Backing

Without signed participant agreements, the enforcement body may not have any teeth.
January 13, 2026

Feds Say They’re Investigating College Sports Agents 

The FTC is attempting to enforce agent regulations in college sports.
January 13, 2026

College Basketball’s Former Pros Are Off to Extremely Slow Starts 

An NBA draft pick is averaging three points a game in college.