Apple Expands Fitness Offerings, Unveils New Watch

Apple presented a long list of new products Tuesday, and a number of its latest offerings focus on health and fitness.

The technology giant is expanding Fitness+ — currently priced at $9.99 per month — to more closely compete in an at-home fitness sector estimated to reach $11.5 billion by 2027.

• Fitness+ will add six new languages and be available in a total of 21 countries.
• Later this fall, the company will release a Group Workout feature where members can work out with up to 32 people and share real-time fitness data with friends.
• New classes include Pilates and workouts for winter sports like skiing and snowboarding.
• Fitness+ will add guided meditation, joining the mindfulness meditation apps market, which is expected to reach $4.2 billion by 2027.

Apple also revealed the Apple Watch Series 7, which is better tailored for outdoor workouts. Apple says the watch, which starts at $399, is “the most durable ever.” 

Apple announced that the Watch OS 8 now has better support for outdoor cycling — pausing at lights and during breaks — and a fall support system, allowing people to easily contact emergency services. The watch can track blood oxygen and includes an electrical heart sensor.

Three months of Fitness+ are included for customers who purchase a Series 3 Watch or later.

Peloton, Lululemon, and Xponential Fitness shares dropped shortly after the announcement, but so did Apple’s.