• Loading stock data...
Friday, May 9, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

What Do Players Want?

  • Big 12 school officials claimed the breakup of the conference could negatively impact athletes.
  • But the athletes themselves have no avenue to say how they really feel.
Photo: TCU Athletics/Design: Alex Brooks

Big 12 school officials claimed the breakup could negatively impact athletes in addition to their own bank accounts. 

They used this argument in asking Texas state senators to step in to protect their valuable Power 5 status — whether it’s true or not.

Hopes and Fears

In addition to losing Power 5 resources, officials implied their football players would lose the spotlight provided by playing schools like Texas.

Boschini also claimed “non-revenue” sports like tennis or equestrian would be in jeopardy without Power 5 funds — though that’s a common threat whenever schools are concerned they’ll lose money. 

For this reason, Boschini said losing Power 5 status would hurt “women, minorities, and first-generation students.” However, most of the “non-revenue” sports athletes are white, according to one study. And Title IX theoretically protects women’s sports no matter how much money programs lose.

Players’ Voice

Despite what officials say is best for athletes, there’s still no clarity about how the players feel.

Former Minnesota professor Jason Stahl launched the College Football Players Association last week, just in time for FBS conferences to shift. While anonymous players have already joined the organization, Stahl emphasized to FOS that he doesn’t yet have enough research to say how players really feel about a potential Big 12 breakup or SEC “super-conference.”

Still, Stahl imagines current Big 12 players asking, “What does that mean? What does that mean for my future prospects? What does that mean for how people are going to think about the other member schools?” he said. “There’s all these open questions.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 26, 2025; New York, New York, USA; Actor and filmmaker Spike Lee (l) greets former professional boxer Floyd Mayweather Jr. during the game between the LA Clippers and the New York Knicks at Madison Square Garden.

‘Friends of the Garden’: Inside the NBA’s Most Exclusive Celebrity Suite

“Among the titans of industry, deals are done at Suite 200.”
Bill Belichick

UNC Denies Report Jordon Hudson Was Barred From Football Facility

Pablo Torre stood by his reporting on Bill Belichick’s girlfriend.
President Donald Trump shakes hands with legendary Alabama football coach Nick Saban before delivering a special commencement address to University of Alabama graduates at Coleman Coliseum on May 1, 2025. Graduation occurs over the weekend.

What Could Trump’s Commission on College Sports Accomplish?

An executive order could be vulnerable to lawsuits, one source said.

Featured Today

exclusive

Shams Charania on Draft, Breaking Dončić Trade, ‘Whirlwind’ ESPN Tenure

Charania will work on his first NBA draft lottery for ESPN on Monday.
Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.
May 7, 2025

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.
Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden.
May 6, 2025

Before the Villanova Knicks, There Were the Kentucky Celtics

Three decades ago, Boston tried its own version of the college-teammate experiment.
Mar 22, 2025; Miami, FL, USA; Joao Fonseca (BRZ) reacts after winning a point against Ugo Humbert (FRA)(not pictured) on day five of the Miami Open at Hard Rock Stadium.
May 6, 2025

João Fonseca Is a Teen Tennis Phenom. His Parents Are Overseeing His..

The Brazilian is forgoing a management team in favor of his parents.
Football

Big Ten Beating SEC in Race to $1 Billion in Revenue

The Big Ten is winning the revenue battle, reporting $928 million in 2023–24.
NCAA Football: Oregon State at California
April 29, 2025

Pac-12 Gets One-Year Test-Run Media Deal Before Expansion

It’s the next step in the league’s rebuild.
May 6, 2025

Big 12 Re-Ups With Brett Yormark As Chaos Reshapes College Sports

Yormark is unafraid to lean in to the professionalization of college sports.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
Shaquille O'Neal
April 28, 2025

Shaq Taking GM Role at Sacramento State

The news comes amid the school’s push for FBS status.
April 28, 2025

Quinn Ewers Bet on NFL Over NIL—and Left Millions on the Table

The Dolphins picked Ewers in the seventh round of the NFL Draft.
Mar 28, 2025; Indianapolis, IN, USA; Kentucky Wildcats guard Lamont Butler (1) dribbles the ball against the Tennessee Volunteers in the first half during a Midwest Regional semifinal of the 2025 NCAA tournament at Lucas Oil Stadium.
April 25, 2025

College Sports Has Become a Billion-Dollar Business. Kentucky Is Embracing It

Kentucky said its LLC would operate similarly to two hospitals run by the university.
Ole Miss
April 24, 2025

Coach Yo: Women’s College Hoops Are ‘Pay for Play’

Ole Miss coach Yolett McPhee-McCuin built a top transfer class this offseason.