Thursday, July 9, 2026

What Do Players Want?

  • Big 12 school officials claimed the breakup of the conference could negatively impact athletes.
  • But the athletes themselves have no avenue to say how they really feel.
Photo: TCU Athletics/Design: Alex Brooks

Big 12 school officials claimed the breakup could negatively impact athletes in addition to their own bank accounts. 

They used this argument in asking Texas state senators to step in to protect their valuable Power 5 status — whether it’s true or not.

Hopes and Fears

In addition to losing Power 5 resources, officials implied their football players would lose the spotlight provided by playing schools like Texas.

Boschini also claimed “non-revenue” sports like tennis or equestrian would be in jeopardy without Power 5 funds — though that’s a common threat whenever schools are concerned they’ll lose money. 

For this reason, Boschini said losing Power 5 status would hurt “women, minorities, and first-generation students.” However, most of the “non-revenue” sports athletes are white, according to one study. And Title IX theoretically protects women’s sports no matter how much money programs lose.

Players’ Voice

Despite what officials say is best for athletes, there’s still no clarity about how the players feel.

Former Minnesota professor Jason Stahl launched the College Football Players Association last week, just in time for FBS conferences to shift. While anonymous players have already joined the organization, Stahl emphasized to FOS that he doesn’t yet have enough research to say how players really feel about a potential Big 12 breakup or SEC “super-conference.”

Still, Stahl imagines current Big 12 players asking, “What does that mean? What does that mean for my future prospects? What does that mean for how people are going to think about the other member schools?” he said. “There’s all these open questions.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Is Big 12’s $20M Monster Jersey Patch Deal Too Cheap?

The deal, heralded as the first of its kind, drew criticism.
Aug 30, 2025; Colorado Springs, Colorado, USA; Bucknell Bison tight end Charlie Kreinbucher (82) runs the ball against Air Force Falcons defensive back Roger Jones Jr. (5) in the first quarter at Falcon Stadium.

Criminal Case Against Former Bucknell Coach Could Set Precedent

A Bucknell football player died in 2024 after collapsing at practice.
The Cheboygan Junior Chiefs held youth soccer games at Gordon Turner Park on Monday, June 22.

USMNT World Cup Flameout Fuels Youth Sports Debate

Critics say the system prices out talent and drives kids away.
Nov 25, 2016; Pullman, WA, USA; General view of the Pac-12 logo on the field before the game between the Washington Huskies and the Washington State Cougars at Martin Stadium. Mandatory Credit: James Snook-USA TODAY Sports

New Pac-12 Only FBS Conference Not Hosting Media Days

The Pac-12 is expanding from two to eight teams this season.
podcast thumbnail mobile
Front Office Sports Today

7/8/26 – USMNT Ratings, World Cup Bidding War, Big 12’s Monster Deal

0:00

Featured Today

Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.

FBI Arrests Ex-College Hoops Player in Multimillion-Dollar Fraud Case

Kerr Kriisa played for Kentucky, West Virginia, Cincinnati, and Arizona between 2020 and 2026.
June 28, 2026

College Sports Roster Spending Soars Beyond $20.5M Rev-Share Cap

The $20.5 million rev-share cap was a new floor for roster costs.
July 2, 2026

Pair of Merging D-II Schools Sue Conference That Kicked One Out

Ursuline College’s athletic recruiting and scheduling are being drastically impacted. 
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
June 26, 2026

West Virginia AD: McAfee’s Value to School ‘Maybe Eight Figures’

The sports media star played at West Virginia nearly two decades ago.
Nov 22, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions running back Kaytron Allen (13) runs the ball into the end zone for a touchdown during the fourth quarter against the Nebraska Cornhuskers at Beaver Stadium.
June 25, 2026

Court Hands NCAA, Conferences Win in Fight Over NIL Enforcement

Schools are still going above the revenue-sharing cap.
June 25, 2026

The Clippers Have Innovated the NCAA Draft-and-Stash

No. 57 pick Narcisse Ngoy will still play for Auburn this season.
Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena.
June 24, 2026

Players Sue NCAA Over New Five-Year Eligibility Model

The players are suing after being excluded from the new policy.