• Loading stock data...
Friday, September 5, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

WBB Gets ‘March Madness’ Brand Power

  • On Wednesday, the NCAA announced that it will use the branding for the 2022 Division I Women’s Basketball Tournament. 
  • The decision comes months after criticism mounted for inequities — one of those criticisms being a Wall Street Journal report about March Madness branding.
Photo: Raj Mehta-USA TODAY/Design: Alex Brooks

On the hardwood in Indiana, the 2021 NCAA Division I Men’s Basketball Tournament featured the “March Madness” logo. But in Texas, it said only “women’s basketball.”

That’s finally going to change. On Wednesday, the NCAA announced that it will start using the branding for the 2022 Division I Women’s Basketball Tournament. 

  • The decision comes months after outcry related to inequities at the basketball tournaments sparked the NCAA commissioning a Gender Equity Review.
  • A Wall Street Journal report specifically found that the governing body refused to use “March Madness” branding for the women’s tournament. 
  • The Gender Equity Review, released in August, suggested that one way to ameliorate inequities is to allow the women’s tournament to use the branding. 

“Women’s basketball has grown tremendously over the past several years, and we remain focused on our priority of enhancing and growing the game,” Lynn Holzman, VP of Women’s Basketball, said in a statement. 

“The brand recognition that March Madness carries will broaden marketing opportunities as we continue that work to elevate the women’s basketball championship.” The NCAA promised to address other recommendations, too.

But while the governing body has announced this change, it hasn’t provided details on how to implement it. 

The NCAA’s statement said: “Details of how the March Madness brand will be incorporated into the Division I women’s basketball tournament are still being developed.”

Perhaps it can start with designing new decals on the hardwood.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Arch Manning

NIL Go Says It Has Cleared $80 Million in NIL Deals So..

NIL collectives, however, say the majority of their deals are in limbo.

Cody Campbell Asks Congress to Allow National College Sports TV Package

The billionaire’s ad will air on ESPN and Fox this weekend.

Who Are the Richest MLB Owners?

MLB owners are among the wealthiest people in the U.S.
Ohio State mascot Brutus interacts with Lee Corso on the set of ESPN College GameDay prior to the College Football Playoff first round game between the Ohio State Buckeyes and Tennessee Volunteers in Columbus on Dec. 21, 2024.

End of an Era: Lee Corso Makes His Final ‘College GameDay’ Appearance

After 431 iconic headgear picks, the iconic coach bids farewell.

Featured Today

Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.
September 2, 2025

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.

NIL Go Corrects Its Data From $80M in Deals Cleared to $35M,..

It’s another bump in the rocky rollout of the new NIL clearinghouse.
Workers set up the stages for the “Fox Big Noon Kickoff” sports show live telecast before Saturday’s Iowa State and Iowa football game at Jack Trice Stadium in Ames, Iowa.
exclusive
September 3, 2025

Big 12 Embraces Dave Portnoy and Barstool Sports

The conference held a call with Portnoy to discuss coverage and collaboration.
September 5, 2025

NCAA Headed Toward Single Football Transfer-Portal Window

A new winter window would run Jan. 2–11.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Aug 30, 2025; Nashville, Tennessee, USA; Vanderbilt Commodores linebacker Langston Patterson (10) looks over the defense against the Charleston Southern Buccaneers during the first half at FirstBank Stadium.
September 3, 2025

Latest Class Action Eligibility Lawsuit Challenges NCAA’s ‘Redshirt’ Rule

It’s the latest lawsuit challenging the NCAA’s core eligibility requirements.
The cast of ESPN College GameDay begins their show prior to the NCAA football game between the Ohio State Buckeyes and the Texas Longhorns at Ohio Stadium on Aug. 30, 2025. The show is the final one for Lee Corso.
September 2, 2025

OSU Sophomore Wins $250K in McAfee ‘GameDay’ Kicking Contest

The former NFL punter started offering prize money for kicks in 2023.
Aug 30, 2025; Columbus, Ohio, USA; Texas Longhorns quarterback Arch Manning (16) drops back to pass against the Ohio State Buckeyes in the first half at Ohio Stadium.
September 2, 2025

On This Year’s CFB Rosters, Even Backup QBs Make Six Figures

The going rate for backup quarterbacks is in the mid-six-figures.
Mike Gundy
September 2, 2025

OSU’s Gundy, Oregon’s Lanning Trade Barbs Over Alleged $30 Million Gap

Lanning ripped Gundy’s “excuse” and said “we spend to win.”