In Season 3, Episode 7 of Portfolio Players presented by E*TRADE from Morgan Stanley, former NFL All-Pro Brandon Marshall discusses how he is building one of the most influential athlete-led media platforms while navigating life after football.
Marshall shares how his early moves into media during his playing career helped set the foundation for I AM ATHLETE, a platform centered on long-form, athlete-driven conversation. He explains why ownership and control are critical in today’s media landscape and how athletes are increasingly competing with traditional networks for attention and relevance.
He also reflects on stepping away from sports television, the realities of transitioning out of the NFL, and the challenges that come with building sustainable businesses post-retirement. From launching new shows to evolving I AM ATHLETE around NIL and talent representation, Marshall outlines how he is positioning himself for long-term impact across sports and media.
