• Loading stock data...
Thursday, April 25, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Walmart Heir Rob Walton Agrees to Buy Broncos For Record $4.65B

  • Deal still requires NFL approval, although it is expected Walton will get the OK by the start of the season.
  • Walton beat our three other groups who submitted second-round bids for the Broncos.
Denver-Broncos
Walmart Corporate

Walmart heir Rob Walton and his family were the winning bidders for the Denver Broncos. 

The team announced late Tuesday night that the Broncos had entered into a sales agreement with Walton, the head of an ownership group that includes his daughter Carrie Walton Penner and her husband Greg Penner.

A source with knowledge of the sale confirmed to Front Office Sports the group agreed to pay $4.65 billion, a record price for a North American pro sports franchise. 

The Walton group was among four that put in second-round bids ahead of Monday’s deadline. Walton, worth an estimated $59.1 billion, shouldn’t have a problem coming up with the nearly $1.4 billion — 30% of the purchase price — in cash as required by the NFL. 

Investment executive Mellody Hobson “agreed to join the ownership group,” according to a statement issued by the Broncos. It wasn’t announced how big of a slice Hobson will own. 

“We are thrilled to be selected to move forward with the purchase of the Denver Broncos! Carrie, Greg and I are inspired by the opportunity to steward this great organization in a vibrant community full of opportunity and passionate fans,” the ownership group said in a statement. 

The sale will need approval from the NFL Finance Committee and then 75% of league ownership. It’s expected that there would be a special meeting scheduled to make it possible for the team to change hands officially before the start of the season. 

The sale price is second only to last month’s $5.4 billion sale of the Premier League’s Chelsea FC to an American group led by Todd Boehly. Boehly actually submitted a first-round bid, but wasn’t among the final four bids. 

Outside Walton, the final bidders were Josh Harris, founder of the entertainment group that owns the Philadelphia 76ers and New Jersey Devils, Clearlake Capital co-founder Jose E. Feliciano and  United Wholesale Mortgage CEO Mat Ishbia. 

The death of longtime Broncos owner Pat Bowlen — who was in declining health before he passed in 2019 — led his trust to run the team. His heirs could not come to an agreement on the future of the team.

After a court cleared the way for the team to be sold in December, the trust hired Allen & Co. to handle the auction a month later.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Draft Offers Detroit a Chance to Inspire Hope for City and Team

More than 300,000 people are expected to descend on the city for the major NFL event.

It’s Not the Super Bowl, but Hosting the NFL Draft Is the Next Best Thing

Cities that won’t ever host the Big Game can still win big with the league’s other annual traveling road show.

Saudi Arabia’s Latest Sports Ambassador Is Deshaun Watson

The quarterback was in Saudi Arabia to promote American football and meet with royalty.

The Ivy League Is Siding With Dartmouth Against College Athlete Unionization

The entire appeal is yet another desperate attempt to preserve amateurism.
podcast thumbnail mobile
Front Office Sports Today

NFL Draft Prep with Matt Miller

0:00
0:00

Featured Today

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

Caitlin Clark’s Nike Deal Reportedly Worth $28 Million Over Eight Years

The deal would become the largest for a women’s basketball player.
April 19, 2024

Memphis and FedEx Strike Unique Corporate NIL Deal For $25 Million

The logistics company has a long-standing relationship with the university.
April 22, 2024

Apple Reportedly Close To Winning Broadcast Rights for Club World Cup

Apple’s deal would be FIFA’s first single worldwide broadcast contract.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 18, 2024

NBA Media Rights Likely Headed for Open Market Next Week

The league is reportedly letting Monday’s deadline pass without a deal.
April 18, 2024

Caitlin Clark ‘Nearing’ $20 Million-Plus Nike Deal: Report

Clark had an NIL deal with Nike at Iowa as well.
April 17, 2024

Even Joe Biden Is Surprised By Caitlin Clark Making $76K

The president posted Tuesday night about pay disparities in sports.
April 14, 2024

Salt Lake City About to Land NHL’s Coyotes (Minus Their Name)

Salt Lake City’s NHL franchise will have a new name.