Wednesday, May 13, 2026

Video Game Consoles Rocket StockX Revenue

  • StockX pulled in $400 million in revenue in 2020, according to its CEO.
  • The company might go public later in the year.
StockX

Business is booming at the Detroit-based retail site, which has a potential IPO on the horizon.

StockX is known for sneaker and apparel resales, but the marketplace has leveled up through the popularity of gaming consoles. StockX brought in over $400 million in revenue last year, with PlayStation and Xbox hardware emerging as the site’s top grossing products.

The figure is likely to please investors, who bought in on a $275 million Series E funding round in December at a $2.8 billion valuation.

At the time, the company — which was co-founded by Cleveland Cavaliers owner Dan Gilbert — predicted $141 million in profit on $350 million in revenue, expectations that now look modest. StockX previously had $239 million in revenue in 2019.

  • Competitor Goat Group raised $100 million in September on a Series E round at a $1.75 billion valuation. 
  • Around 7% of PS5s sold in the U.S. have been resold on eBay and StockX, often for double the retail price.
  • Scalpers have taken advantage of resale markets, buying an estimated 10-15% of all Xbox Series X|S consoles and PS5s since the products launched.

StockX is rumored to be considering going public this year. E-commerce sites Poshmark, Mytheresa and Wish have all gone public or filed to do so in recent months.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sony-Playstation-Demo-Booth

Sony to Lay Off 900 From PlayStation Team After Missed Sales Target

Cuts come amid a tough stretch for the gaming industry.
microsoft

Microsoft Finalizes $69B Acquisition of Activision Blizzard

The company beat numerous antitrust concerns to get the deal done.
A judge denied the FTC’’s injunction request to block Microsoft’s deal.

Microsoft Can Move On Activision Takeover

A judge denied the FTC’’s injunction request to block Microsoft’s deal.
The FTC is filing an injunction to block Microsoft's deal.

FTC Looks to Block Microsoft’s Takeover

Microsoft’s $69B takeover faces scrutiny in the U.S and U.K.

Featured Today

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Matt Palumb
May 8, 2026

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
John and Louis Antonelli
exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.
March 27, 2026

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.
February 3, 2026

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.