Friday, August 7, 2026

How WNBA Teams Are Responding to the League’s Latest Culture War

Teams can make their own decisions about how to credential outlets that pop in to write about transgender issues.

Jaime Valdez-Imagn Images

The WNBA has been embroiled in a culture war in recent weeks, sparked by Sophie Cunningham telling a reporter she wants “to protect young girls in a locker room, or young girls in sport who shouldn’t have to go against biological men.”

Several players have been asked about the issue following Cunningham’s comments in the late July ESPN article, including her teammate Caitlin Clark, who deflected when asked about the topic. The players’ union posted a statement Friday denouncing “hate, abuse, and demonization of any people, including transgender people.”

Cunningham made additional comments on the issue following an incident in Seattle between a fan and a Seattle Storm team owner. But she told reporters earlier this week that she wants the media’s focus to shift back to the sport: “I want to get back to basketball.”

But the media storm has continued, including from outlets that don’t regularly cover the WNBA. Fox News host Jesse Watters even said earlier this week that he was tired of covering the league.

“This is week three of The Five covering the WNBA, and I have to say, I’m done,” Watters said.

OutKick, a conservative sports media company owned by Fox, is one of the outlets that has glommed onto the topic. Its reporters have consistently posted video clips of player reactions to the issue across social media. 

The outlet’s reporters have consistently sought credentials to Fever games since the ESPN article dropped July 21 and have mostly been rejected. 

Last week, OutKick reporter Dan Zaksheske posted a screenshot of his rejected credential application for the Fever’s road game against the Minnesota Lynx on July 31. An OutKick spokesperson says the outlet has received rejections from the Lynx, Fever, Atlanta Dream, Dallas Wings, and Washington Mystics, while they were accepted in Phoenix (July 9) and Portland (July 31). 

Teams that rejected their application either provided no explanation or said they were “at capacity,” according to OutKick. The outlet also said the Mercury originally rejected its credential but approved after OutKick pushed back. A source close to the team said they opened up media seating that allowed for more media members at the game.

The Fire did not immediately respond to a request for comment.

On Friday morning, OutKick also told Front Office Sports two reporters—including one from Fox—were rejected by the Chicago Sky ahead of their home game against the Fever on Saturday. A team source told FOS that as of Friday morning, no decision had been made about OutKick’s credential; OutKick would not share a rejection email from the Sky when asked by FOS

When asked about the situation, the league only said, “As indicated in the 2026 WNBA Media Access Policy, both Tier 1 and Tier 2 credentials are issued at the discretion of the home team.” 

Those tiers are part of a new media policy the league rolled out before this season in an attempt to create uniform standards for who can report on the league in person. According to the policy, Tier 1 credentials are given to local and national outlets that regularly cover teams. Tier 1 media are granted access to team shootarounds, practices, pregame player interviews, and press conferences.

Tier 2 credentials are given to outlets that “cover the WNBA” and fit the following criteria:

  • The outlet or individual produces consistent/quality reporting.
  • The outlet or individual consistently attends games/practices/shootarounds.
  • If the individual recently obtained an editor and is subsequently subject to a standard editorial process under which they are governed.

A league source told FOS that the media policy distributed before the season was the last time the WNBA issued blanket communication on credentialing. Teams are able to reach out to the league to advise on specific credential requests.

Multiple team sources confirmed the WNBA has not provided any blanket communication to the teams since the newfound media attention from Cunningham’s statements. One team source told FOS they are left in a “no-win” situation when making a credential decision on outlets like OutKick.

Another team source said they view it as their job to prepare players for whatever may come in a press conference.

The Fever have 13 more games before the end of the regular season, and they will visit six more cities: Chicago, Atlanta, Toronto, Dallas, New York, and Minnesota.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

President Donald Trump waves as he leaves Trump International Golf Club on March 28, 2026, in West Palm Beach, Florida.

Trump’s Growing Pro Golf Influence on Display at Bedminster

Trump Bedminster is hosting LIV Golf New York this week.
Exclusive

Clay Travis to Launch New Sports Media Outfit Before Football Season

The new company is expected to include video content from his radio show.
U.S. Senator Ted Cruz (R-TX) talks to reporters at the U.S. Capitol in Washington, D.C., U.S., August 6, 2026.

College Sports Bill Faces Steep Hurdles Before August Recess

The Congressional Black Caucus said it would not support the bill.
Apr 24, 2026; Portland, Oregon, USA; Portland Trail Blazers guard Scoot Henderson (00) shoots the ball over San Antonio Spurs guard Dylan Harper (2) during the second half during game three of the first round of the 2026 NBA Playoffs at Moda Center.

County Votes to Approve $100M for Blazers Arena Upgrades

County leaders vote to support renovations, but a funding source is unclear.
podcast thumbnail mobile
Front Office Sports Today

8/7/26 – Aikman and Buck Talks, Fox Won’t Renegotiate NFL Rights Until 2028, and Yankees’ Polymarket Deal

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.

Netflix Wants to Not ‘Do Too Much’ With Field of Dreams Game

The upgraded Iowa complex now has a permanent stadium. 
August 6, 2026

Fox Pushes Back NFL Media-Rights Negotiations Until 2028

The company also touted strong results from the FIFA men’s World Cup.
The Warner Bros. Water Tower is pictured at Warner Bros. Studios in Burbank on the day it was announced that California and 11 states are suing to block Paramount's $110 billion acquisition of Warner Bros. Discovery in California, U.S. July 13, 2026.
August 6, 2026

WBD Ad Sales Sink Without NBA Live Rights

WBD’s fiscal second-quarter revenue fell 11%.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Troy Aikman and Joe Buck arrive at the Disney Upfront 2022 event in New York City, New York, U.S., May 17, 2022. REUTERS/David Dee Delgado
August 6, 2026

Aikman, Buck Head Into High-Stakes ESPN Negotiations

ESPN hopes to retain the duo past the network’s first Super Bowl.
National Women’s Soccer League commissioner Jessica Berman announces Columbus as the league's 18th club at ScottsMiracle-Gro Field on April 21, 2026. The club, set to begin play in 2028, will be owned by Haslam Sports Group (HSG), Nationwide and Drs. Christine and Pete Edwards.
August 5, 2026

NWSL Makes Super Bowl Week Part of Its 2027 Kickoff

The NWSL wants to be “woven into” ESPN’s first Super Bowl.
New MLS commissioner Larry Berg speaks with Front Office Sports.
August 5, 2026

Incoming MLS Commissioner Sees ‘Uncapped Upside’ in Media Rights

NYCFC’s CEO called broadcast revenue the league’s biggest weakness.
FILE PHOTO: Disney+ logo is seen in this illustration taken August 5, 2025.
August 5, 2026

Disney Sells Out of Super Bowl LXI Ad Inventory

ESPN parent company Disney exhausted its inventory on an earlier schedule.