• Loading stock data...
Sunday, February 25, 2024
Rates for the 2024 Best Venue Awards increase this Sunday at 11:59 p.m. ET

Microsoft Finalizes $69B Acquisition of Activision Blizzard

  • The agreement brings publishers Activision and Blizzard — as well as “Candy Crush Saga” publisher King — under Microsoft's roof.
  • Microsoft’s pursuit of the deal finally crossed the finish line after beating numerous antitrust concerns from around the globe.
microsoft
Microsoft

The largest acquisition in video game history is finally done.

On Friday, Microsoft announced it completed its $69 billion purchase of Activision Blizzard — a transaction that has been in the works for the better part of two years.

The massive agreement brings publishers Activision and Blizzard — as well as “Candy Crush Saga” publisher King — under the roof of the American computer behemoth. Microsoft intends to bring those company’s titles into its popular Game Pass service.

Microsoft’s pursuit of the deal finally crossed the finish line after beating numerous antitrust concerns from around the globe. The European Union approved the deal in May, while the United Kingdom only rubber-stamped it after Microsoft made revisions to its original proposal.

In the United States, the Federal Trade Commission attempted to block the deal through an injunction, but was ultimately denied in court, opening the doors for Microsoft to move forward. However, the FTC is still pursuing legal action that could unravel the acquisition if successful.

Activision Blizzard CEO Bobby Kotick has been criticized for his handling of a workplace misconduct and discrimination lawsuit brought against the company. In an email to employees, Microsoft Gaming CEO Phil Spencer said that Kotick will remain as Activision Blizzard’s lead through the end of the year to ensure a smooth transition.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The entrance to the new Topgolf in Farragut, Tennessee on Thursday, August 11, 2022.

Topgolf Callaway Brands Acquires Competitor BigShots Golf for $29M

Topgolf Callaway acquired the BigShots Golf brand and some of its locations.

EA Rewarded For Decision To Split With FIFA

Company sees strong uptick in pre-release sales activity
podcast thumbnail mobile
Front Office Sports Today

How the Negro Leagues Are Staying in the Game

0:00
0:00

Featured Today

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.
February 18, 2024

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
FanDuel
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Adidas
Portland, OR

Tom Brady’s Post-Retirement Embrace of Las Vegas

With business all over town, one partner says, ’He’s going to be a great addition to the city.’
January 31, 2024

PGA Tour Taps Into Deep Base of Team Owner Experience With SSG Deal

New investor group boasts more than 200 years of combined team leadership.
Jordan Spieth
February 1, 2024

Will PGA Tour-PIF Deal Get Done? Some Players Say: Don’t Bother

Spieth, Simpson among those to question need for Saudi pact after SSG investment.
Sponsored

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
Baltimore-Orioles-Camden-Yards
January 31, 2024

Capital Changes: Orioles’ Sale Marks Latest Deal in a Rapidly Transforming Region

Deal for MLB team follows Leonsis arena project, Harris purchase of the Commanders.
Golf bag leaning on PGA Tour signage
January 31, 2024

PGA Tour Scores Investment Worth Up To $3 Billion and Gives Players Equity

Players collectively get $1.5 billion in equity shares based on performance.
Orioles lawsuit
January 30, 2024

Baltimore Orioles Reportedly Being Sold to Two Billionaires

Owner John Angelos is set to sell the team for $1.725 billion.
January 30, 2024

Tom Brady’s Next Big Move: Merging TB12, Brady Brand with NOBULL

Tom Brady is merging TB12 and Brady Brand with NOBULL.