• Loading stock data...
Friday, January 30, 2026

VF Falls Short of Estimates in Q2

  • VF Corporation failed to meet expectations with its latest earnings report.
  • It generated $3.2 billion in revenue in fiscal Q2, missing estimates of $3.5 billion.
Supreme/Design: Alex Brooks

Outdoor apparel, sportswear, and footwear giant VF Corporation failed to meet expectations with its latest earnings report on Friday.

The Denver-based company — which owns Timberland, Vans, Supreme, and The North Facegenerated $3.2 billion in revenue in fiscal Q2, missing estimates of $3.5 billion.

VF’s numbers in individual segments and regions were a bright spot.

  • No stores were closed in North America, Europe, the Middle East, or Africa in Q2.
  • Its outdoor segment posted $1.5 billion in revenue, up 31% year-over-year.
  • The company’s active segment — led by Vans — generated $1.34 billion in Q2, up 16%.
  • Full-year revenue is expected to reach $12 billion, a 30% increase compared to FY2021.

VF’s wholesale business has been hampered by shipment delays and logistical challenges.

“Virtually all of our brands are experiencing delayed collections, styles, and, in some cases, insufficient size assortment,” said VF CFO Matt Puckett on an earnings call.

Roughly a quarter of the company’s products are made in Vietnam, which has had production factories shut down since July due to COVID-19 outbreaks.

VF is employing expedited freight as needed in an effort to alleviate the supply chain issues.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

New UFL Investor Mike Repole Still Believes in Spring Football

Repole thinks recognizable coaches will draw NFL fans.

Comcast Leaning on Sports to Stop Subscriber Bleeding

The NBC Sports parent is ramping up Super Bowl and Olympic coverage. 

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
Jan 25, 2026; Minneapolis, Minnesota, USA; Minnesota Timberwolves forward Joan Beringer (19) wears Nike shoes in the fourth quarter of the game against the Golden State Warriors at Target Center.

Nike Cuts 775 More Jobs, Pointing to Rougher Road to Recovery

A new set of layoffs is extending a run of challenges for the company.
Jun 12, 2025; Oakmont, Pennsylvania, USA; Rory McIlroy plays his shot from the 12th tee during the first round of the U.S. Open golf tournament.
January 23, 2026

TaylorMade CEO Says Company Could Be Sold by End of 2026

The golf-equipment manufacturer is exploring strategic options.
Tiger Woods of Jupiter Links cheers on a teammate during a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.
January 26, 2026

Tiger’s Sun Day Red Wants to Sign More Pro Golfers

Woods and Karl Vilips are the only pro golfers wearing the brand.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
December 29, 2025

Lululemon Founder Mounts Board Challenge With Former On CEO

Chip Wilson says “visionary creative leadership” is desperately needed at Lululemon.
December 19, 2025

Wall Street Isn’t Buying Nike’s Turnaround Story Yet

Company shares go down significantly despite beating earnings expectations.
Hoka Sneakers of various brands on display at a Dick's Sporting Goods retail store, New York, NY, August 4, 2025. China, Vietnam and Indonesia are the top countries where shoes are manufactured and tariffs of a minimum of 19% for these three countries goes into effect next week.
November 28, 2025

Sportswear Retailers Haven’t Yet Been Hit by Trump Tariffs 

“We haven’t seen a full quarter of results yet with tariffs.”
Patty Goodman straightens a display of Hoka shoes Friday, Aug. 30, 2024 at Goodman’s Shoes.
October 27, 2025

Has Hoka Peaked? Some Analysts Think So 

Hoka is on the decline, while On has more share to take.