Saturday, May 2, 2026

VF Falls Short of Estimates in Q2

  • VF Corporation failed to meet expectations with its latest earnings report.
  • It generated $3.2 billion in revenue in fiscal Q2, missing estimates of $3.5 billion.
Supreme/Design: Alex Brooks

Outdoor apparel, sportswear, and footwear giant VF Corporation failed to meet expectations with its latest earnings report on Friday.

The Denver-based company — which owns Timberland, Vans, Supreme, and The North Facegenerated $3.2 billion in revenue in fiscal Q2, missing estimates of $3.5 billion.

VF’s numbers in individual segments and regions were a bright spot.

  • No stores were closed in North America, Europe, the Middle East, or Africa in Q2.
  • Its outdoor segment posted $1.5 billion in revenue, up 31% year-over-year.
  • The company’s active segment — led by Vans — generated $1.34 billion in Q2, up 16%.
  • Full-year revenue is expected to reach $12 billion, a 30% increase compared to FY2021.

VF’s wholesale business has been hampered by shipment delays and logistical challenges.

“Virtually all of our brands are experiencing delayed collections, styles, and, in some cases, insufficient size assortment,” said VF CFO Matt Puckett on an earnings call.

Roughly a quarter of the company’s products are made in Vietnam, which has had production factories shut down since July due to COVID-19 outbreaks.

VF is employing expedited freight as needed in an effort to alleviate the supply chain issues.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

John Fanta

NBC Bets on a Bigger Kentucky Derby Weekend

The Oaks moved to primetime, and Fanta will report from the infield.
Sep 2, 2025; San Francisco, California, USA; New York Liberty forward Breanna Stewart (30) shoots the ball against Golden State Valkyries guard Veronica Burton (22) during the first quarter at Chase Center.

Ariel Investments Sees a $1B Women’s Sports Team in the Next 5 Years

Like small-cap stocks, women’s sports teams have room to run.
Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.

Dundon Pours Money Into Pickleball As He Cuts Blazers Spending

NBA fans have nicknamed the Blazers owner “El Cheapo.”

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
April 26, 2026

Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike

The milestone long thought unapproachable in competition is achieved twice.
Adidas
April 27, 2026

Adidas Record Marathon Shoe Sold Out, Then Hit $3K on Resale Market

Resale listings for the high-profile shoe start at nearly $1,700 a pair.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
April 21, 2026

Kelsey Plum Latest Star Endorser to Leave Under Armour

Plum wore Adidas at Unrivaled. 
April 20, 2026

Nike Competitors Pounce On Boston Marathon Ad Stumble

The company took down a display that read “Runners Welcome. Walkers Tolerated.”
Masters Gnome
April 13, 2026

Masters Gnome Sells for Record $28K As Collectible’s Future in Doubt

An original 2016 edition of the Masters gnome was just auctioned off.
Apr 10, 2025; Augusta, Georgia, USA; Jason Day plays his shot from the fifth tee during the first round of the Masters Tournament
April 3, 2026

How Golf Apparel Companies Pull Off Unauthorized Masters Merch

The Masters doesn’t officially partner with most apparel companies.